//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ghauri, Pervez N."
~person:"Helm, Roland"
~person:"McCarthy, Edmund Jerome"
~person:"Meffert, Heribert"
~subject:"Theorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Multinationales Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Theorie
International marketing
48
Internationales Marketing
48
Marketingmanagement
18
Marketing management
17
Theory
12
Deutschland
10
Germany
10
Marketing
9
Multinationales Unternehmen
8
Transnational corporation
7
USA
7
United States
7
Eastern Europe
6
Osteuropa
6
Welt
4
World
4
Brand
3
Brand management
3
Firm performance
3
Globalization
3
International market entry
3
Internationaler Markteintritt
3
Management
3
Markenartikel
3
Markenführung
3
Marketing theory
3
Marketingtheorie
3
Standardization
3
Unternehmenserfolg
3
China
2
Competitive strategy
2
Consumer goods marketing
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Emerging economies
2
Ereignisstudie
2
Event study
2
Foreign language
2
France
2
more ...
less ...
Type of publication
All
Book / Working Paper
9
Article
3
Type of publication (narrower categories)
All
Glossar enthalten
4
Glossary included
4
Lehrbuch
4
Textbook
4
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatzsammlung
2
Collection of articles of several authors
2
Graue Literatur
2
Non-commercial literature
2
Sammelwerk
2
Arbeitspapier
1
Aufsatz im Buch
1
Bibliografie
1
Bibliografie enthalten
1
Bibliography included
1
Book section
1
CD-ROM, DVD
1
Collection of articles written by one author
1
Conference proceedings
1
Festschrift
1
Handbook
1
Handbuch
1
Konferenzschrift
1
Sammlung
1
Working Paper
1
more ...
less ...
Language
All
German
7
English
5
Author
All
Ghauri, Pervez N.
Helm, Roland
McCarthy, Edmund Jerome
Meffert, Heribert
Sander, Matthias
11
Meissner, Hans Günther
7
Berndt, Ralph
6
Fantapié Altobelli, Claudia
6
Backhaus, Klaus
5
Büschken, Joachim
5
Müller, Stefan
5
Schramm-Klein, Hanna
5
Swoboda, Bernhard
5
Voeth, Markus
5
Zentes, Joachim
5
Hünerberg, Reinhard
4
Johansson, Johny K.
4
Keegan, Warren J.
4
Kotabe, Masaaki
4
Mooij, Marieke K. de
4
Perreault, William D.
4
Bauer, Erich
3
Bolz, Joachim
3
Cannon, Joseph P.
3
Gelbrich, Katja
3
Helsen, Kristiaan
3
Hildebrandt, Lutz
3
Horstmann, Ignatius J.
3
Hüttner, Manfred
3
Markusen, James R.
3
Mattas, Konstadinos A.
3
Papadopoulos, Nicolas G.
3
Pausenberger, Ehrenfried
3
Samiee, Saeed
3
Streich, Michael
3
Ahsen, Anette von
2
Alon, Ilan
2
Arnould, Eric J.
2
Bolten, Jürgen
2
Boone, Louis E.
2
Breitschuh, Jürgen
2
more ...
less ...
Institution
All
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Published in...
All
Journal of business economics : JBE
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
1
Kohlhammer-Edition Marketing
1
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Basic marketing : a marketing strategy planning approach
Perreault, William D.
-
2011
-
18. ed., international student ed.
Persistent link: https://www.econbiz.de/10013469418
Saved in:
2
Marketing control in international HQs-subsidiary working relationships : the role of environmental uncertainty
Helm, Roland
;
Schmitz, Christian
;
Kreiter, Susanne
-
2009
Persistent link: https://www.econbiz.de/10003928166
Saved in:
3
Basic marketing : a marketing strategy planning approach
Perreault, William D.
;
Cannon, Joseph P.
;
McCarthy, …
-
2009
-
17. ed., internat. ed
Persistent link: https://www.econbiz.de/10003739857
Saved in:
4
Basic marketing : a global-managerial approach
Cannon, Joseph P.
;
Perreault, William D.
;
McCarthy, …
-
2008
-
16. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003348494
Saved in:
5
Basic marketing : a global-managerial approach
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2005
-
15. ed., internat. ed
Persistent link: https://www.econbiz.de/10001950109
Saved in:
6
Optimale Präsenz des Vertriebs auf Auslandmärkten
Gierl, Heribert
;
Helm, Roland
- In:
Journal of business economics : JBE
70
(
2000
)
10
,
pp. 1063-1082
Persistent link: https://www.econbiz.de/10001522662
Saved in:
7
Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des Marketing
Meffert, Heribert
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001401240
Saved in:
8
Determinanten internationaler Produktstandardisierungs- und -differenzierungsstrategien
Helm, Roland
- In:
Journal of business economics : JBE
68
(
1998
)
7
,
pp. 683-701
Persistent link: https://www.econbiz.de/10001242200
Saved in:
9
Internationales Marketing-Management
Meffert, Heribert
;
Bolz, Joachim
-
1997
-
3., überarb. und erg. Aufl
Persistent link: https://www.econbiz.de/10000973779
Saved in:
10
International brand management : Dokumentation des Workshops vom 1. Dezember 1995
Meffert, Heribert
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10013330151
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->