//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Gil Saura, Irene"
~person:"Huber, Frank"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Relationship marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
94
Relationship marketing
92
Consumer behaviour
35
Konsumentenverhalten
35
Deutschland
31
Germany
31
Theorie
25
Theory
25
Customer satisfaction
22
Kundenzufriedenheit
22
Brand image
19
Markenimage
19
Brand management
18
Markenführung
18
Einzelhandel
15
Retail trade
15
Dienstleistungsqualität
14
Service quality
14
Brand
10
Customer value
10
Kundenwert
10
Markenartikel
10
Brand loyalty
7
Estimation
7
Hotel industry
7
Hotellerie
7
Lieferantenmanagement
7
Product management
7
Produktmanagement
7
Schätzung
7
Spain
7
Spanien
7
Supplier relationship management
7
Marketing management
6
Marketingmanagement
6
Automotive market
5
B-to-B-Marketing
5
Brand equity
5
Business-to-business marketing
5
Information technology
5
more ...
less ...
Online availability
All
Undetermined
28
Free
3
Type of publication
All
Article
72
Book / Working Paper
23
Type of publication (narrower categories)
All
Article in journal
57
Aufsatz in Zeitschrift
57
Aufsatz im Buch
14
Book section
14
Graue Literatur
12
Non-commercial literature
12
Arbeitspapier
2
Aufsatzsammlung
2
Working Paper
2
Article
1
Collection of articles of several authors
1
Company information
1
Firmeninformation
1
Handbook
1
Handbuch
1
Hochschulschrift
1
Sammelwerk
1
Thesis
1
more ...
less ...
Language
All
English
48
German
47
Spanish
1
Author
All
Gil Saura, Irene
Huber, Frank
Bruhn, Manfred
113
Homburg, Christian
108
Kumar, V.
80
Verhoef, Peter C.
55
Han, Heesup
53
Herrmann, Andreas
49
Bauer, Hans H.
46
Hollebeek, Linda D.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
41
Mattila, Anna S.
37
Hippner, Hajo
34
Smith, Alan D.
33
Stock-Homburg, Ruth
33
Thaichon, Park
33
Wilde, Klaus D.
33
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Mittal, Vikas
31
Svensson, Göran
31
Helmke, Stefan
30
Neslin, Scott A.
30
Prentice, Catherine
30
Reichwald, Ralf
30
Evanschitzky, Heiner
29
Töpfer, Armin
29
Georgi, Dominik
28
Grewal, Dhruv
28
Loureiro, Sandra Maria Correia
28
Matzler, Kurt
28
Reinartz, Werner J.
28
Eggert, Andreas
27
Grönroos, Christian
27
Sheth, Jagdish N.
27
Walsh, Gianfranco
27
Kleinaltenkamp, Michael
26
more ...
less ...
Published in...
All
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
9
Journal of business economics : JBE
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Reihe: Marketing : MAR
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Customer retention in the automotive industry : quality, satisfaction and loyalty
3
The journal of brand management : an international journal
3
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
International journal of hospitality management
2
Journal of hospitality marketing & management
2
Journal of vacation marketing : an international journal
2
Management decision : MD
2
The international review of retail, distribution and consumer research
2
The journal of product & brand management
2
The journal of services marketing
2
The service industries journal
2
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
Die Bank
1
Die Betriebswirtschaft : DBW
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
European retail research
1
Gabler Edition Wissenschaft
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of industrial and business economics
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Kundenbeziehungen im Dienstleistungsbereich
1
Kundenorientierung von Banken : Strategien für Kundennähe und effektives Beziehungsmanagement
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
1
more ...
less ...
Source
All
ECONIS (ZBW)
94
EconStor
1
Showing
1
-
10
of
95
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How to generate economic satisfaction in B2B contexts? : the role of value co-creation and relationship quality
Berenguer Contrí, Gloria
;
Gil Saura, Irene
; …
- In:
Journal of industrial and business economics
51
(
2024
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014512487
Saved in:
2
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
3
Does sustainability drive to create store equity? : a proposal through image, quality and loyalty
Sánchez-González, Irene
;
Gil Saura, Irene
; …
- In:
International journal of retail and distribution management
50
(
2022
)
6
,
pp. 708-727
Persistent link: https://www.econbiz.de/10013398102
Saved in:
4
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
5
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
6
Strengthening relational ties and building loyalty through relational innovation and technology : evidence from Spanish hotel guests
Gil Saura, Irene
;
Ruiz-Molina, María-Eugenia
; …
- In:
Big data and innovation in tourism, travel, and …
,
(pp. 183-211)
.
2019
Persistent link: https://www.econbiz.de/10012006200
Saved in:
7
From retail innovation and image to loyalty : moderating effects of product type
Moliner Velázquez, Beatriz
;
Fuentes Blasco, Maria
; …
- In:
Service business
13
(
2019
)
1
,
pp. 199-224
Persistent link: https://www.econbiz.de/10011965894
Saved in:
8
E-loyalty formation : a cross-cultural comparison of Spain and Colombia
Peña-García, Nathalie
;
Gil Saura, Irene
; …
- In:
Journal of electronic commerce research : JECR
19
(
2018
)
4
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011956515
Saved in:
9
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
10
Latent segmentation in business-to-business based on information and communication technology and relationship variables
Fuentes-Blasco, Maria
;
Moliner-Velázquez, Beatriz
;
Gil …
- In:
Tourism economics : the business and finance of tourism …
23
(
2017
)
2
,
pp. 460-468
Persistent link: https://www.econbiz.de/10011646491
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->