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~person:"Gil Saura, Irene"
~person:"Hunt, Shelby D."
~person:"Kumar, V."
~type_genre:"Article in journal"
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Search: subject:"MARKETING"
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Beziehungsmarketing
85
Relationship marketing
85
Marketing management
44
Marketingmanagement
44
Consumer behaviour
43
Konsumentenverhalten
43
Customer value
32
Kundenwert
32
Marketing theory
28
Customer satisfaction
27
Kundenzufriedenheit
27
Marketingtheorie
26
Marketing
25
Brand management
24
Markenführung
24
Lieferantenmanagement
23
Supplier relationship management
23
Brand image
21
Einzelhandel
21
Markenimage
21
Retail trade
21
B-to-B-Marketing
17
Business-to-business marketing
17
USA
17
United States
17
Dienstleistungsqualität
16
Service quality
16
Theorie
12
Theory
12
Viral marketing
12
Virales Marketing
12
Spain
10
Spanien
10
Competitive advantage
9
Firm performance
9
Hotel industry
9
Hotellerie
9
Performance measurement
9
Performance-Messung
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Article
189
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190
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23
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18
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5
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English
189
German
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Gil Saura, Irene
Hunt, Shelby D.
Kumar, V.
Han, Heesup
94
Vrontis, Demetris
85
Melewar, T. C.
79
Homburg, Christian
74
Gierl, Heribert
70
Herrmann, Andreas
70
Pitt, Leyland F.
69
Mattila, Anna S.
67
Svensson, Göran
66
Bang, Nguyen
62
Loureiro, Sandra Maria Correia
62
Verhoef, Peter C.
62
Grewal, Dhruv
58
Walsh, Gianfranco
58
Dwivedi, Yogesh Kumar
57
Cheng, T. C. E.
55
Palmatier, Robert W.
55
Bruhn, Manfred
51
Phau, Ian
51
Law, Chun Hung Roberts
50
Lusch, Robert F.
50
Tadajewski, Mark
49
Ko, Eunju
48
O'Cass, Aron
48
Hollebeek, Linda D.
47
Thrassou, Alkis
47
Calantone, Roger J.
46
Henneberg, Stephan
46
Merrilees, Bill
46
Romaniuk, Jenni
46
Ruyter, Ko de
46
Smith, Alan D.
46
Swoboda, Bernhard
46
Pelsmacker, Patrick de
45
Sharma, Piyush
45
Prentice, Catherine
44
Foroudi, Pantea
43
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Journal of marketing
20
Journal of the Academy of Marketing Science
14
AMS review : official publication of the Academy of Marketing Science
13
Journal of marketing research : JMR
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of marketing management : MM
8
Journal of business research : JBR
6
Journal of retailing
6
Journal of international marketing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
MSI reports : working paper series
4
Service business
4
The journal of brand management : an international journal
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of historical research in marketing
3
MIT sloan management review
3
European retail research
2
International journal of forecasting
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of hospitality marketing & management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of macromarketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of service management
2
Journal of vacation marketing : an international journal
2
Management decision : MD
2
Review of marketing research
2
The international review of retail, distribution and consumer research
2
The journal of business & industrial marketing
2
The journal of services marketing
2
The service industries journal
2
California management review
1
European research on management and business economics
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of contemporary hospitality management
1
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ECONIS (ZBW)
190
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1
How to generate economic satisfaction in B2B contexts? : the role of value co-creation and relationship quality
Berenguer Contrí, Gloria
;
Gil Saura, Irene
; …
- In:
Journal of industrial and business economics
51
(
2024
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014512487
Saved in:
2
Motivations and attitudes towards consulting eWOM when booking accommodation
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, María
; …
- In:
Service business
17
(
2023
)
2
,
pp. 557-578
Persistent link: https://www.econbiz.de/10014333837
Saved in:
3
B2B
marketing
for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Monirul
;
Vrontis, …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
4
The
marketing
discipline's troubled trajectory : the manifesto conversation, candidates for central focus, and prognosis for renewal
Hunt, Shelby D.
;
Madhavaram, Sreedhar
;
Hatfield, Hunter N.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 139-156
Persistent link: https://www.econbiz.de/10014225827
Saved in:
5
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
6
Antecedents of online word-of-mouth reviews on hotels
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, Maria
;
Gil …
- In:
Journal of hospitality and tourism insights
5
(
2022
)
2
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013189280
Saved in:
7
Segmenting customers according to online word-of-mouth about hotels
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, Maria
;
Gil …
- In:
Service business
15
(
2021
)
1
,
pp. 103-130
Persistent link: https://www.econbiz.de/10012489181
Saved in:
8
The relative influence of economic and relational direct
marketing
communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
9
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
10
Building customisation capability in B2B
marketing
: the role of organisational capital
Madhavaram, Sreedhar
;
Hunt, Shelby D.
;
Bicen, Pelin
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1409-1435
Persistent link: https://www.econbiz.de/10012695287
Saved in:
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