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~person:"Gil Saura, Irene"
~person:"Liu, Chih-Hsing"
~person:"Schivinski, Bruno"
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Search: subject:"Brand equity"
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Brand image
24
Markenimage
24
Brand management
21
Markenführung
21
Consumer behaviour
17
Konsumentenverhalten
17
Beziehungsmarketing
13
Relationship marketing
13
Brand equity
12
brand equity
10
Customer satisfaction
6
Einzelhandel
6
Facebook
6
Internet marketing
6
Kundenzufriedenheit
6
Online-Marketing
6
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5
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5
Markenartikel
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purchase intention
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Innovation
4
brand attitude
4
brand awareness
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brand loyalty
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consumer-based brand equity
4
perceived quality
4
social-media
4
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3
Information technology
3
Informationstechnik
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Marketing management
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Marketingmanagement
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Gil Saura, Irene
Liu, Chih-Hsing
Schivinski, Bruno
Benoît-Moreau, Florence
13
Guzman, Francisco
13
Parguel, Béatrice
13
Keller, Kevin Lane
9
Calvo-Porral, Cristina
8
Sattler, Henrik
7
Swoboda, Bernhard
7
Torres, Anna
7
Šerić, Maja
7
Anselmsson, Johan
6
Bang Nguyen Viet
6
Bekmeier-Feuerhahn, Sigrid
6
Bentele, Günter
6
Bijmolt, Tammo H. A.
6
Butt, Muhammad Mohsin
6
Christodoulides, George
6
Lieven, Theo
6
Lévy Mangin, Jean-Pierre
6
Mishra, Abhishek
6
Müller, Michael
6
Paul, Justin
6
Pike, Steven
6
Pike, Steven D.
6
Berenguer Contrí, Gloria
5
Bianchi, Constanza
5
Brondoni, Silvio M.
5
Crass, Dirk
5
Czarnitzki, Dirk
5
Dwivedi, Abhishek
5
Iglesias, Oriol
5
Johnson, Lester W.
5
Khan, Bilal Mustafa
5
Mishra, Prashant
5
Rahman, Mahabubur
5
Roy, Sanjit
5
Toole, Andrew A.
5
Tribó, Josep A.
5
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Wydział Zarządzania i Ekonomii, Politechnika Gdańska
3
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GUT FME Working Paper Series A
5
The journal of brand management : an international journal
4
The journal of product & brand management
3
Annales Universitatis Mariae Curie-Skłodowska / H
2
Journal of hospitality marketing & management
2
Working paper series
2
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
Journal of air transport management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing communications
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
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The journal of services marketing
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ECONIS (ZBW)
26
RePEc
3
EconStor
2
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31
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Date (oldest first)
1
Employee and customer perspectives in discovering the antecedent and output relationships for hotel branding development
Liu, Chih-Hsing
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 833-851
Persistent link: https://www.econbiz.de/10014483791
Saved in:
2
Developing customer-based
brand
equity
from both employee and customer perspectives
Liu, Chih-Hsing
;
Lin, Wen-Pei
;
Lu, Yu-Hung
;
Huang, Yi-Jhan
- In:
Journal of hospitality marketing & management
32
(
2023
)
3
,
pp. 285-316
Persistent link: https://www.econbiz.de/10014281014
Saved in:
3
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
4
Effects of social media brand-related content on fashion products buying behaviour : a moderated mediation model
Schivinski, Bruno
;
Pontes, Nicolas
;
Czarnecka, Barbara
; …
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1047-1062
Persistent link: https://www.econbiz.de/10013429018
Saved in:
5
Does live performance play a critical role in building destination
brand
equity
: a mixed-method study of "Impression Dahongpao"
Zhang, Shu-Ning
;
Li, Yong-Quan
;
Liu, Chih-Hsing
;
Ruan, …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012434229
Saved in:
6
Influencing COBRAs : the effects of
brand
equity
on the consumer's propensity to engage with brand-related content on social media
Schivinski, Bruno
;
Muntinga, Daan G.
;
Pontes, Halley M.
; …
- In:
Journal of strategic marketing
29
(
2021
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012424705
Saved in:
7
A new path for building hotel
brand
equity
: the impacts of technological competence and service innovation implementation through perceived value and trust
Ruan, Wen-Qi
;
Zhang, Shu-Ning
;
Liu, Chih-Hsing
;
Li, …
- In:
Journal of hospitality marketing & management
29
(
2020
)
8
,
pp. 911-933
Persistent link: https://www.econbiz.de/10012384380
Saved in:
8
Social media brand engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Saved in:
9
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
10
Measuring the store
brand
equity
Łukasik, Przemysław
;
Schivinski, Bruno
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
49
(
2015
)
1
,
pp. 81-88
Persistent link: https://www.econbiz.de/10011500786
Saved in:
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