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~person:"Gil Saura, Irene"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Beziehungsmarketing
35
Relationship marketing
35
Customer satisfaction
19
Einzelhandel
19
Konsumentenverhalten
19
Kundenzufriedenheit
19
Retail trade
19
Brand image
14
Markenimage
14
Lieferantenmanagement
13
Spain
13
Spanien
13
Supplier relationship management
13
Dienstleistungsqualität
12
Service quality
12
Brand management
10
Markenführung
10
Hotel industry
8
Hotellerie
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Betriebliche Wertschöpfung
7
Value creation
7
Customer value
6
Information technology
6
Informationstechnik
6
Innovation
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Kundenwert
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Satisfaction
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B-to-B-Marketing
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Brand equity
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Business-to-business marketing
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Confidence
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Marketing management
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Marketingmanagement
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Vertrauen
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Brand loyalty
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Croatia
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Article
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Aufsatz in Zeitschrift
Article in journal
19
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English
19
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Gil Saura, Irene
Han, Heesup
63
Mattila, Anna S.
56
Loureiro, Sandra Maria Correia
37
Bang, Nguyen
33
Phau, Ian
33
Hollebeek, Linda D.
32
Ko, Eunju
28
Sarkar, Abhigyan
28
Kumar, V.
26
Melewar, T. C.
24
Prentice, Catherine
24
Walsh, Gianfranco
24
Rahman, Zillur
23
Septianto, Felix
23
Hyun, Sunghyup Sean
22
Japutra, Arnold
22
Klaus, Philipp
22
Vrontis, Demetris
22
Diamantopoulos, Adamantios
21
Gierl, Heribert
21
Pelsmacker, Patrick de
21
Wong, IpKin Anthony
21
Bagozzi, Richard P.
20
Balaji, M. S.
20
Jang, Soocheong
20
Khan, Imran
20
Miao, Li
20
Verhoef, Peter C.
20
Casidy, Riza
19
Grewal, Dhruv
19
Guzman, Francisco
19
Park, Jungkun
19
Sarkar, Juhi Gahlot
19
Sreejesh, S.
19
Swoboda, Bernhard
19
Ahn, Jiseon
18
Das, Gopal
18
Johnson, Lester W.
18
Pitt, Leyland F.
18
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
The journal of brand management : an international journal
3
International journal of hospitality management
2
International journal of retail and distribution management
2
Service business
2
International journal of retail & distribution management
1
Journal of electronic commerce research : JECR
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
Management decision : MD
1
Market : review for marketing theory and practice
1
The journal of services marketing
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ECONIS (ZBW)
19
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1
Motivations and attitudes towards consulting eWOM when booking accommodation
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, María
; …
- In:
Service business
17
(
2023
)
2
,
pp. 557-578
Persistent link: https://www.econbiz.de/10014333837
Saved in:
2
Sustainability-oriented commerce innovation : how does it influence consumer satisfaction?
Gil Saura, Irene
;
Ruiz-Molina, Maria-Eugenia
;
Marín, …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1477-1496
Persistent link: https://www.econbiz.de/10014484097
Saved in:
3
E-loyalty formation : a cross-cultural comparison of Spain and Colombia
Peña-García, Nathalie
;
Gil Saura, Irene
; …
- In:
Journal of electronic commerce research : JECR
19
(
2018
)
4
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011956515
Saved in:
4
Does sustainability drive to create store equity? : a proposal through image, quality and loyalty
Sánchez-González, Irene
;
Gil Saura, Irene
; …
- In:
International journal of retail and distribution management
50
(
2022
)
6
,
pp. 708-727
Persistent link: https://www.econbiz.de/10013398102
Saved in:
5
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
6
From retail innovation and image to loyalty : moderating effects of product type
Moliner Velázquez, Beatriz
;
Fuentes Blasco, Maria
; …
- In:
Service business
13
(
2019
)
1
,
pp. 199-224
Persistent link: https://www.econbiz.de/10011965894
Saved in:
7
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Ruiz …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
Saved in:
8
Customer-based brand equity building : empirical evidence from Croatian upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10011951149
Saved in:
9
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja
;
Gil Saura, Irene
;
Ruiz-Molina, María Eugenia
- In:
International journal of hospitality management
39
(
2014
),
pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
Saved in:
10
Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
Saved in:
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