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~person:"Gleaves, Robin"
~person:"Kleinaltenkamp, Michael"
~person:"Malshe, Avinash"
~subject:"Lieferantenmanagement"
~subject:"Marketingmanagement"
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Search: subject:"Customer value"
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Lieferantenmanagement
Marketingmanagement
Customer value
19
Kundenwert
19
Betriebliche Wertschöpfung
9
Value creation
9
Beziehungsmarketing
8
Relationship marketing
8
Supplier relationship management
8
B-to-B-Marketing
4
Business-to-business marketing
4
Consumer behaviour
4
Konsumentenverhalten
4
Marketing management
4
Value in use
4
Customer integration
3
Customer success management
3
Erfolgsfaktor
3
Kundenintegration
3
Success factor
3
Accounting
2
Customer satisfaction
2
Customer value proposition
2
Hybrid offerings
2
Kundenzufriedenheit
2
Lebenszyklus
2
Life cycle
2
Management
2
Qualitative Methode
2
Qualitative method
2
Rechnungswesen
2
Selling
2
Service-Dominant Logic
2
Service-dominant logic
2
Servitization
2
Solution business
2
USA
2
United States
2
Verkauf
2
Adaptive selling
1
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9
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11
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1
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English
12
Author
All
Gleaves, Robin
Kleinaltenkamp, Michael
Malshe, Avinash
Kumar, V.
8
Eggert, Andreas
7
Gupta, Sunil
6
Keränen, Joona
6
Ulaga, Wolfgang
5
Anderson, James C.
4
Ko, Eunju
4
Mela, Carl F.
4
Petersen, J. Andrew
4
Ahearne, Michael
3
Akter, Shahriar
3
Baumann, Jasmin
3
Burton, Jamie
3
Chatterjee, Sharmila C.
3
Corsaro, Daniela
3
Elgeti, Laura
3
Friend, Scott B.
3
Gligor, David M.
3
Homburg, Christian
3
Jalkala, Anne
3
Kim, Kyung Hoon
3
Komulainen, Hanna
3
Le Meunier-FitzHugh, Kenneth
3
Lehmann, Donald R.
3
Manning, Gerald L.
3
Reece, Barry L.
3
Ryals, Lynette
3
Terho, Harri
3
Aarikka-Stenroos, Leena
2
Al-Homaidi, Eissa A.
2
Almugari, Fatehi
2
Alsyani, Majed Kassem
2
Babu, Mujahid Mohiuddin
2
Bahreinizad, Manizheh
2
Bates, Ken
2
Bauer, Hans H.
2
Beutin, Nikolas
2
Bischoff, Pirmin
2
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Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of Inter-Organizational Relationships
1
Journal of marketing management : MM
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
Management for Professionals
1
The marketing : accounting interface
1
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ECONIS (ZBW)
12
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1
How salespeople adapt communication of
customer
value
propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
2
Unrealized solutions in business markets
Elgeti, Laura
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 31-46
Persistent link: https://www.econbiz.de/10014226212
Saved in:
3
Customer Success Management : Helping Business Customers Achieve Their Goals
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
-
2023
Realization -- Chapter 6 Customer Success Management Activities -- Chapter 7 Adapting the
Customer
Value
Proposition -- Chapter 8 …
Persistent link: https://www.econbiz.de/10014229312
Saved in:
4
What drives the implementation of customer success management? : antecedents of customer success management from suppliers' and customers' perspectives
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10013259095
Saved in:
5
Rethinking customer-perceived value in business markets from an organizational perspective
Kleinaltenkamp, Michael
;
Eggert, Andreas
;
Kashyap, Vishal
; …
- In:
Journal of Inter-Organizational Relationships
28
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013460222
Saved in:
6
Unpacking value creation and capture in B2B relationships
Minerbo, Claudio
;
Kleinaltenkamp, Michael
;
Brito, Luiz …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 163-177
Persistent link: https://www.econbiz.de/10012490966
Saved in:
7
What drives customer re-engagement? : the foundational role of the sales-service interplay in episodic value co-creation
Friend, Scott B.
;
Malshe, Avinash
;
Fisher, Gregory J.
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 271-286
Persistent link: https://www.econbiz.de/10012162589
Saved in:
8
Initiating value co-creation : dealing with non-receptive customers
Malshe, Avinash
;
Friend, Scott B.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 895-920
Persistent link: https://www.econbiz.de/10011924786
Saved in:
9
Accounting is from Mars, marketing is from Venus : establishing common ground for the concept of customer profitability
Gleaves, Robin
;
Burton, Jamie
;
Kitshoff, Jan
;
Bates, Ken
; …
- In:
The marketing : accounting interface
,
(pp. 163-181)
.
2016
Persistent link: https://www.econbiz.de/10011442636
Saved in:
10
Key skills for crafting customer solutions within an ecosystem : a theories-in-use perspective
Friend, Scott B.
;
Malshe, Avinash
- In:
Journal of service research : JSR
19
(
2016
)
2
,
pp. 174-191
Persistent link: https://www.econbiz.de/10011485437
Saved in:
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