//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Gligor, David"
~person:"Leckie, Civilai"
~person:"Vandenbosch, Mark B."
~subject:"Beziehungsmarketing"
~subject:"Dienstleistung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Customer integration"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Dienstleistung
Customer integration
12
Kundenintegration
12
Relationship marketing
12
Consumer behaviour
10
Konsumentenverhalten
10
Brand management
5
Internet marketing
5
Markenführung
5
Online-Marketing
5
Brand image
4
Markenimage
4
Brand
3
Brand loyalty
3
Customer engagement
3
Customer satisfaction
3
Kundenzufriedenheit
3
Markenartikel
3
Markentreue
3
Social Web
3
Social web
3
Consumer brand engagement
2
Innovation
2
Perceived value
2
Viral marketing
2
Virales Marketing
2
Antecedents
1
Behavioral customer engagement
1
Brand engagement
1
Brand trust
1
Branding
1
Co-production
1
Commitment
1
Confidence
1
Consumer satisfaction
1
Customer behavior
1
Customer brand engagement
1
Customer brand engagement behavior
1
Customer commitment
1
Customer innovativeness
1
more ...
less ...
Online availability
All
Undetermined
11
Type of publication
All
Article
12
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Aufsatz im Buch
2
Book section
2
Language
All
English
12
Author
All
Gligor, David
Leckie, Civilai
Vandenbosch, Mark B.
Hollebeek, Linda D.
25
Brodie, Roderick J.
13
Conduit, Jodie
11
Reichwald, Ralf
11
Piller, Frank T.
10
Büttgen, Marion
9
Edvardsson, Bo
9
Kumar, V.
9
Bruhn, Manfred
8
Jaakkola, Elina
8
Hajli, Nick
7
Malthouse, Edward C.
7
Rahman, Zillur
7
Rather, Raouf Ahmad
7
Witell, Lars
7
Busser, James A.
6
Carrubbo, Luca
6
Fließ, Sabine
6
Harrigan, Paul
6
Islam, Jamid Ul
6
Johnson, Lester W.
6
Le Nguyen Hau
6
Plewa, Carolin
6
Polese, Francesco
6
Schaarschmidt, Mario
6
Shulga, Lenna V.
6
Carlson, Jamie
5
Ihl, Christoph
5
Itani, Omar S.
5
Kaufmann, Hans Rüdiger
5
Khan, Imran
5
Kleinaltenkamp, Michael
5
Loureiro, Sandra Maria Correia
5
Morgan, Todd
5
Oliveira, Pedro
5
Prentice, Catherine
5
Verhoef, Peter C.
5
Verleye, Katrien
5
more ...
less ...
Published in...
All
Journal of marketing analytics : JMA
2
Journal of marketing management : MM
2
Asia Pacific journal of marketing and logistics
1
Customer engagement : contemporary issues and challenges
1
European journal of marketing
1
Handbook of research on customer engagement
1
Journal of business research : JBR
1
Journal of marketing communications
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Building theoretical sand castles : the case of customer brand engagement
Gligor, David
;
Bozkurt, Siddik
;
Welch, Emma
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 297-316
Persistent link: https://www.econbiz.de/10014374833
Saved in:
2
An exploration of the impact of gender on customer engagement
Gligor, David
;
Bozkurt, Sıddık
;
Welch, Emma
;
Gligor, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10014294879
Saved in:
3
Customer participation, innovative aspects of services and outcomes
Nyadzayo, Munyaradzi
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532100
Saved in:
4
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
5
Investigating the impact of psychological customer engagement on customer engagement behaviors : the moderating role of customer commitment
Bozkurt, Sıddık
;
Gligor, David
;
Gligor, Nichole
- In:
Journal of marketing analytics : JMA
10
(
2022
)
4
,
pp. 408-424
Persistent link: https://www.econbiz.de/10013463840
Saved in:
6
Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy
Casidy, Riza
;
Leckie, Civilai
;
Nyadzayo, Munyaradzi
; …
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2594-2621
Persistent link: https://www.econbiz.de/10013457378
Saved in:
7
FsQCA versus regression : The context of customer engagement
Gligor, David
;
Bozkurt, Siddik
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012132258
Saved in:
8
Achieving customer engagement with social media : a qualitative comparative analysis approach
Gligor, David
;
Bozkurt, Siddik
;
Russo, Ivan
- In:
Journal of business research : JBR
101
(
2019
),
pp. 59-69
Persistent link: https://www.econbiz.de/10012103211
Saved in:
9
Customer engagement and organizational performance: a service-dominant logic perspective
Leckie, Civilai
;
Nyadzayo, Munyaradzi W.
;
Johnson, Lester W.
- In:
Handbook of research on customer engagement
,
(pp. 311-328)
.
2019
Persistent link: https://www.econbiz.de/10013163393
Saved in:
10
Creating brand engagement on digital, social and mobile media
Malthouse, Edward C.
;
Calder, Bobby J.
;
Vandenbosch, Mark B.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 85-101)
.
2016
Persistent link: https://www.econbiz.de/10011430596
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->