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~person:"Gligor, David"
~person:"Plewa, Carolin"
~subject:"Gender"
~subject:"Kundenintegration"
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Search: subject:"Kundenmanagement"
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Gender
Kundenintegration
Beziehungsmarketing
20
Relationship marketing
20
Consumer behaviour
12
Konsumentenverhalten
12
Customer integration
11
Customer engagement
8
Brand management
5
Markenführung
5
Brand image
4
Customer satisfaction
4
Dienstleistungsqualität
4
Kundenzufriedenheit
4
Markenimage
4
Service quality
4
Internet marketing
3
Online-Marketing
3
Social Web
3
Social web
3
Australia
2
Australien
2
Betriebliche Wertschöpfung
2
Customer purchases
2
Customer value
2
Kundenwert
2
Loyalty
2
Marketing management
2
Marketingmanagement
2
PROCESS
2
Service-Dominant Logic
2
Service-dominant logic
2
Value creation
2
resource integration
2
Actor engagement
1
Antecedents
1
Attribution
1
Behavioral customer engagement
1
Benefits
1
Beschwerdemanagement
1
Bibliometrics
1
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11
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Gligor, David
Plewa, Carolin
Hollebeek, Linda D.
25
Brodie, Roderick J.
12
Piller, Frank T.
12
Reichwald, Ralf
12
Conduit, Jodie
11
Rahman, Zillur
10
Kumar, V.
9
Bruhn, Manfred
8
Han, Heesup
8
Jaakkola, Elina
8
Büttgen, Marion
7
Hajli, Nick
7
Khan, Imran
7
Malthouse, Edward C.
7
Rather, Raouf Ahmad
7
Busser, James A.
6
Harrigan, Paul
6
Islam, Jamid Ul
6
Itani, Omar S.
6
Johnson, Lester W.
6
Kaufmann, Hans Rüdiger
6
Leckie, Civilai
6
Loureiro, Sandra Maria Correia
6
Shulga, Lenna V.
6
Bowden, Jana
5
Carlson, Jamie
5
Edvardsson, Bo
5
Fließ, Sabine
5
Ihl, Christoph
5
Jacob, Frank
5
Kamboj, Shampy
5
Kleinaltenkamp, Michael
5
Le Nguyen Hau
5
Morgan, Todd
5
Prentice, Catherine
5
Schaarschmidt, Mario
5
Shamim, Amjad
5
Verhoef, Peter C.
5
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Published in...
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Journal of marketing analytics : JMA
2
Australasian marketing journal
1
Customer engagement : contemporary issues and challenges
1
European journal of marketing
1
Journal of business research : JBR
1
Journal of destination marketing & management
1
Journal of marketing communications
1
Journal of retailing and consumer services
1
Journal of service research
1
Journal of service theory and practice : JSTP
1
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ECONIS (ZBW)
11
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1
Building theoretical sand castles : the case of customer brand engagement
Gligor, David
;
Bozkurt, Siddik
;
Welch, Emma
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 297-316
Persistent link: https://www.econbiz.de/10014374833
Saved in:
2
Customer engagement in domestic wine tourism : the role of motivations
Gaetjens, Amy
;
Corsi, Armando Maria
;
Plewa, Carolin
- In:
Journal of destination marketing & management
27
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014285182
Saved in:
3
An exploration of the impact of gender on customer engagement
Gligor, David
;
Bozkurt, Sıddık
;
Welch, Emma
;
Gligor, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10014294879
Saved in:
4
Investigating the impact of psychological customer engagement on customer engagement behaviors : the moderating role of customer commitment
Bozkurt, Sıddık
;
Gligor, David
;
Gligor, Nichole
- In:
Journal of marketing analytics : JMA
10
(
2022
)
4
,
pp. 408-424
Persistent link: https://www.econbiz.de/10013463840
Saved in:
5
Customer engagement with service providers : an empirical investigation of customer engagement dispositions
Sim, Max
;
Conduit, Jodie
;
Plewa, Carolin
;
Hentzen, …
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1926-1955
Persistent link: https://www.econbiz.de/10013352667
Saved in:
6
FsQCA versus regression : The context of customer engagement
Gligor, David
;
Bozkurt, Siddik
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012132258
Saved in:
7
Customer engagement : a systematic review and future research priorities
Ng, Sylvia C.
;
Sweeney, Jillian C.
;
Plewa, Carolin
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 235-252
Persistent link: https://www.econbiz.de/10012429464
Saved in:
8
Achieving customer engagement with social media : a qualitative comparative analysis approach
Gligor, David
;
Bozkurt, Siddik
;
Russo, Ivan
- In:
Journal of business research : JBR
101
(
2019
),
pp. 59-69
Persistent link: https://www.econbiz.de/10012103211
Saved in:
9
Managing customer resource endowments and deficiencies for value cocreation : complex relational services
Ng, Sylvia C.
;
Sweeney, Jillian C.
;
Plewa, Carolin
- In:
Journal of service research
22
(
2019
)
2
,
pp. 156-172
Persistent link: https://www.econbiz.de/10012007427
Saved in:
10
Customer engagement with a service provider and context : an empirical examination
Sim, Max
;
Plewa, Carolin
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 854-876
Persistent link: https://www.econbiz.de/10011730643
Saved in:
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