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~person:"Godefroid, Peter"
~person:"Henneberg, Stephan"
~person:"Jacob, Frank"
~subject:"Beziehungsmarketing"
~subject:"Business-to-Business-Marketing"
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Beziehungsmarketing
Business-to-Business-Marketing
B-to-B-Marketing
36
Business-to-business marketing
36
Lieferantenmanagement
14
Supplier relationship management
14
Business network
11
Unternehmensnetzwerk
11
Investitionsgütermarketing
8
Bundling strategy
5
Kundenorientierung
5
Leistungsbündel
5
Marketingmanagement
5
Beschaffung
4
Betriebliche Wertschöpfung
4
Deutschland
4
Germany
4
Marketing management
4
Procurement
4
Relationship marketing
4
Value creation
4
Customer integration
3
Dienstleistungsmanagement
3
Direktmarketing
3
Firm performance
3
Großbritannien
3
Kundenintegration
3
Marketing
3
Marketing theory
3
Marketingtheorie
3
Service management
3
Theorie
3
Theory
3
United Kingdom
3
Unternehmenserfolg
3
00.09.1995
2
Business services
2
Cognition
2
Competitive strategy
2
Dienstleistungsmarketing
2
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German
8
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4
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Godefroid, Peter
Henneberg, Stephan
Jacob, Frank
Kleinaltenkamp, Michael
22
Pförtsch, Waldemar A.
11
Svensson, Göran
11
Homburg, Christian
9
Kowalkowski, Christian
8
Werani, Thomas
8
Brennan, Ross
7
Lippold, Dirk
7
Schmitz, Christian
7
Terho, Harri
7
Baumgarth, Carsten
6
Geile, Andrea
6
Goldmann, Andreas
6
La Rocca, Antonella
6
Naudé, Peter
6
Saab, Samy
6
Sieck, Hartmut
6
Wille-Baumkauff, Benjamin
6
Andersen, Poul Houman
5
Canning, Louise
5
Casidy, Riza
5
Geiger, Ingmar
5
Grewal, Rajdeep
5
Itani, Omar S.
5
Ivens, Björn Sven
5
Keränen, Joona
5
Krafft, Manfred
5
Kreutzer, Ralf T.
5
Kumar, V.
5
McDowell, Raymond
5
Plinke, Wulff
5
Rentzsch, Hans-Peter
5
Schwepker, Charles H. <Jr.>
5
Ulaga, Wolfgang
5
Zupancic, Dirk
5
Ammann, Paul
4
Baaken, Thomas
4
Binckebanck, Lars
4
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Modernes Marketing für Studium und Praxis
4
ESCP-EAP working paper
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Springer eBook Collection / Business and Economics
1
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All
ECONIS (ZBW)
9
USB Cologne (EcoSocSci)
4
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1
The customer as enabler of value (co)-creation in the solution business
Petri, Jan
;
Jacob, Frank
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 63-72
Persistent link: https://www.econbiz.de/10011531230
Saved in:
2
Business-to-Business-Marketing
Pförtsch, Waldemar A.
;
Godefroid, Peter
-
2016
-
5., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011836539
Saved in:
3
Business-to-Business-Marketing
Pförtsch, Waldemar A.
;
Godefroid, Peter
-
2013
-
5., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10009740485
Saved in:
4
The impact of market orientation on the development of relational capabilities and performance outcomes : the case of Russian industrial firms
Smirnova, Maria
;
Naudé, Peter
;
Henneberg, Stephan
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 44-53
Persistent link: https://www.econbiz.de/10008907890
Saved in:
5
Business-to-Business-Marketing
Godefroid, Peter
;
Pförtsch, Waldemar A.
-
2008
-
4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003719592
Saved in:
6
Customer confusion in service to business markets : foundations and first empirical results
Lakotta, Jan
;
Jacob, Frank
-
2008
Persistent link: https://www.econbiz.de/10004257915
Saved in:
7
Business-to-Business-Marketing
Godefroid, Peter
;
Pförtsch, Waldemar A.
-
2008
-
4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10004947962
Saved in:
8
Customer confusion in service-to-business markets : foundations and first empirical results
Lakotta, Jan
;
Jacob, Frank
-
2008
Persistent link: https://www.econbiz.de/10013433065
Saved in:
9
Markt- und Produktmanagement : Die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
-
2006
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10004920166
Saved in:
10
Business-to-Business-Marketing
Godefroid, Peter
-
2003
-
3. Aufl.
Persistent link: https://www.econbiz.de/10001768515
Saved in:
1
2
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