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~person:"Grewal, Dhruv"
~person:"Krafft, Manfred"
~person:"Van den Poel, Dirk"
~subject:"Marketingmanagement"
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Marketingmanagement
Beziehungsmarketing
102
Relationship marketing
102
Consumer behaviour
26
Konsumentenverhalten
26
Einzelhandel
16
Retail trade
16
Theorie
13
Theory
13
Customer satisfaction
11
Kundenzufriedenheit
11
Customer value
10
Kundenwert
10
Marketing management
10
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9
Supplier relationship management
9
B-to-B-Marketing
7
Business-to-business marketing
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7
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7
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7
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Data mining
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Kundenmanagement
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Grewal, Dhruv
Krafft, Manfred
Van den Poel, Dirk
Bruhn, Manfred
17
Homburg, Christian
17
Kumar, V.
15
Terho, Harri
9
Grönroos, Christian
8
Verhoef, Peter C.
8
Bauer, Hans H.
7
Palmatier, Robert W.
7
Wilde, Klaus D.
7
Fink, Klaus-J.
6
Hollensen, Svend
6
Kleinaltenkamp, Michael
6
Knittel, Christopher R.
6
Neslin, Scott A.
6
Payne, Adrian
6
Quach, Sara
6
Stango, Victor
6
Casidy, Riza
5
Finne, Åke
5
Gupta, Sunil
5
Hippner, Hajo
5
Ormrod, Robert P.
5
Petersen, J. Andrew
5
Ratten, Vanessa
5
Schumann, Jan Hendrik
5
Sheth, Jagdish N.
5
Vrontis, Demetris
5
Ahlert, Dieter
4
Bjerre, Mogens
4
Dannenberg, Holger
4
Ehrlich, Evelyn
4
Eisingerich, Andreas B
4
Fanelli, Duke
4
Gebhardt-Seele, Stephan
4
Günter, Bernd
4
Hennig-Thurau, Thorsten
4
Hougaard, Søren
4
Ko, Eunju
4
Ko, Wai Wai
4
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Customer relationship management in electronic markets
1
Journal of business economics : JBE
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of the Academy of Marketing Science
1
Kundenmanagement & Electronic Commerce
1
MSI reports : working paper series
1
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1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
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ECONIS (ZBW)
10
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1
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
2
In-store Mobile Marketing-Kommunikation : empirische Analysen von Determinanten aus Konsumentensicht
Stafflage, Marcel
-
2016
Persistent link: https://www.econbiz.de/10011407617
Saved in:
3
Modeling partial customer churn : on the value of first product-category purchase sequences
Miguéis, Vera L.
;
Van den Poel, Dirk
;
Camanho, A. S.
; …
-
2012
Persistent link: https://www.econbiz.de/10009560541
Saved in:
4
CRM in data-rich multichannel retailing environments : a review and future research directions
Verhoef, Peter C.
;
Venkatesan, Rajkumar
;
McAlister, Leigh
; …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10003987337
Saved in:
5
Leveraging relationship marketing strategies for better performance : a meta-analysis ; Report No. 05-115
Palmatier, Robert W.
;
Dant, Rajiv P.
;
Grewal, Dhruv
; …
- In:
MSI reports : working paper series
(
2005
)
3
,
pp. 107-140
Persistent link: https://www.econbiz.de/10003201776
Saved in:
6
Joint optimization of customer segmentation and marketing policy to maximize long-term profitability
Jonker, Jedid-Jah Jan
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001926990
Saved in:
7
Loyalty in e-tailing : a conceptual framework
Grewal, Dhruv
;
Lindsey-Mullikin, Joan
;
Munger, Jeanne
- In:
Customer relationship management in electronic markets
,
(pp. 31-49)
.
2003
Persistent link: https://www.econbiz.de/10002410888
Saved in:
8
Überprüfung des Zusammenhangs von Kundenbindungsdauer und Kundenertragswert
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of business economics : JBE
71
(
2001
)
11
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10001630612
Saved in:
9
Ansätze zur Segmentierung von Kunden - wie geeignet sind herkömmliche Konzepte?
Krafft, Manfred
;
Albers, Sönke
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
52
(
2000
)
6
,
pp. 515-536
Persistent link: https://www.econbiz.de/10001508356
Saved in:
10
Ansätze zur Segmentierung von Kunden : wie geeignet sind herkömmliche Konzepte
Krafft, Manfred
;
Albers, Sönke
-
1999
Persistent link: https://www.econbiz.de/10001454142
Saved in:
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