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~person:"Grewal, Dhruv"
~source:"econis"
~subject:"Retail trade"
~subject:"Service quality"
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Search: subject_exact:"In-store marketing"
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Retail trade
Service quality
Ladengestaltung
13
Store design
13
Consumer behaviour
12
Konsumentenverhalten
12
Einzelhandel
11
Beziehungsmarketing
3
Relationship marketing
3
Dienstleistungsqualität
2
Digital displays
2
Digitalisierung
2
Digitization
2
Experiment
2
Retail displays
2
AI
1
Ambient
1
Atmospherics
1
Design
1
Efficiency
1
Endcaps
1
Enhancements
1
In-store
1
In-store displays
1
In-store marketing
1
In-store technology
1
Internet marketing
1
Mannequin
1
Market research
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Marktforschung
1
Online retailing
1
Online-Handel
1
Online-Marketing
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Perception
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Project management
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11
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Grewal, Dhruv
Nordfält, Jens
7
Roggeveen, Anne L.
7
Lunardo, Renaud
5
Willems, Kim
5
Brengman, Malaika
4
Dennis, Charles
4
Ahlbom, Carl-Philip
3
Alexander, Bethan
3
Behe, Bridget K.
3
Biswas, Dipayan
3
Blazquez Cano, Marta
3
Czerniachowska, Kateryna
3
Ertekin, Necati
3
Gajjar, Hasmukh K.
3
Ghoniem, Ahmed
3
Holmes, Thomas J.
3
Liu, Yunchuan
3
Maddah, Bacel
3
McIntyre, Charles
3
Melewar, T. C.
3
Noble, Stephanie M.
3
Pantano, Eleonora
3
Renko, Sanda
3
Schweiger, Elisa B.
3
Talukdar, Debabrata
3
Teller, Christoph
3
Vrechopoulos, Adam
3
Adil, Gajendra K.
2
Ahmed, Waqar
2
Bagdare, Shilpa
2
Ballantine, Paul W.
2
Borges, Adilson
2
Cagatay, Kubulay
2
Cant, Michael C.
2
Capriello, Antonella
2
Chandukala, Sandeep R.
2
Chaney, Damien
2
Chebat, Jean-Charles
2
Chen, Jing
2
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Journal of retailing
4
Psychology & marketing
2
Fundamentals of marketing research ; Vol. 3
1
Handbook of research on customer engagement
1
Journal of business research : JBR
1
Journal of marketing research
1
Review of marketing research
1
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ECONIS (ZBW)
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1
The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion
Grewal, Dhruv
;
Ahlbom, Carl-Philip
;
Noble, Stephanie M.
; …
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10014427276
Saved in:
2
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
3
In-store endcap projections and their effect on sales
Schweiger, Elisa B.
;
Ahlbom, Carl-Philip
;
Nordfält, Jens
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10014283353
Saved in:
4
The DAST framework for retail atmospherics : the impact of in- and out-of-store retail journey touchpoints on the customer experience
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Schweiger, Elisa B.
- In:
Journal of retailing
96
(
2020
)
1
,
pp. 128-137
Persistent link: https://www.econbiz.de/10012295813
Saved in:
5
How in-store retail and service atmosphere create customer engagement
Schweiger, Elisa B.
;
Roggeveen, Anne L.
;
Grewal, Dhruv
; …
- In:
Handbook of research on customer engagement
,
(pp. 126-163)
.
2019
Persistent link: https://www.econbiz.de/10013163365
Saved in:
6
Does the presence of a mannequin head change shopping behavior?
Lindström, Annika
;
Berg, Hanna
;
Nordfält, Jens
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 517-524
Persistent link: https://www.econbiz.de/10011435958
Saved in:
7
Do digital displays enhance sales? : role of retail format and message content
Roggeveen, Anne L.
;
Nordfält, Jens
;
Grewal, Dhruv
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 122-131
Persistent link: https://www.econbiz.de/10011484113
Saved in:
8
Insights from in-store marketing experiments
Nordfält, Jens
;
Grewal, Dhruv
;
Roggeveen, Anne L.
; …
-
2014
Persistent link: https://www.econbiz.de/10010424895
Saved in:
9
Retail atmospherics and in-store nonverbal cues : an introduction
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Puccinelli, Nancy M.
; …
- In:
Psychology & marketing
31
(
2014
)
7
,
pp. 469-471
Persistent link: https://www.econbiz.de/10010382592
Saved in:
10
Special issue: Retail atmospherics and in-store nonverbal cues
Grewal, Dhruv
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010382594
Saved in:
1
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