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~person:"Grewal, Dhruv"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Store design"
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Beziehungsmarketing
Consumer behaviour
Store design
Internet marketing
13
Online-Marketing
13
Konsumentenverhalten
11
Social Web
7
Social web
7
Advertising
6
Werbung
6
Marketing management
4
Marketingmanagement
4
Relationship marketing
4
Advertising effects
3
Online retailing
3
Online-Handel
3
Werbewirkung
3
Brand management
2
Digitalisierung
2
Digitization
2
Einzelhandel
2
Emotion
2
International marketing
2
Internationales Marketing
2
Ladengestaltung
2
Markenführung
2
Mobile Marketing
2
Mobile communications
2
Mobile marketing
2
Mobilkommunikation
2
Retail trade
2
Selling
2
Social media
2
Verkauf
2
Viral marketing
2
Virales Marketing
2
advertising
2
text mining
2
Advertising regulation
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B2B
1
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1
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Non-commercial literature
1
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English
13
Author
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Grewal, Dhruv
Eisend, Martin
21
Septianto, Felix
21
Gierl, Heribert
20
Pelsmacker, Patrick de
20
Taylor, Charles Raymond
17
Dens, Nathalie
16
Dwivedi, Yogesh Kumar
16
Ko, Eunju
16
Thaichon, Park
16
Yoon, Sukki
16
Usman, Osly
15
Wilbur, Kenneth C.
15
Ghose, Anindya
14
Huber, Frank
14
Laroche, Michel
14
Loureiro, Sandra Maria Correia
14
Quach, Sara
14
Wu, Linwan
14
Chan, Kara
13
Dahlén, Micael
13
Pauwels, Koen
13
Rita, Paulo
13
Choi, Yung Kyun
12
Diamantopoulos, Adamantios
12
Diehl, Sandra
12
Filieri, Raffaele
12
Harrigan, Paul
12
Kreutzer, Ralf T.
12
Law, Chun Hung Roberts
12
Mooij, Marieke K. de
12
Reijmersdal, Eva A. van
12
Torres, Ivonne M.
12
Verhoef, Peter C.
12
Wagner, Udo
12
Hollebeek, Linda D.
11
Hudders, Liselot
11
Kumar, V.
11
Rosengren, Sara
11
Seo, Yuri
11
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Published in...
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Journal of marketing
3
Journal of the Academy of Marketing Science
3
Journal of retailing
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing research
1
Psychology & marketing
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
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ECONIS (ZBW)
13
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13
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1
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
2
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
3
Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
Saved in:
4
Face forward: how employees' digital presence on service websites affects customer perceptions of website and employee service quality
Herhausen, Dennis
;
Emrich, Oliver
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 917-936
Persistent link: https://www.econbiz.de/10012271989
Saved in:
5
Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
Saved in:
6
The emotional review-reward effect : how do reviews increase impulsivity?
Motyka, Scott
;
Grewal, Dhruv
;
Aguirre, Elizabeth
;
Mahr, …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 1032-1051
Persistent link: https://www.econbiz.de/10011951622
Saved in:
7
Unveiling what is written in the stars : analyzing explicit, implicit, and discourse patterns of sentiment in social media
Ordenes, Francisco Villarroel
;
Ludwig, Stephan
;
Ruyter, …
- In:
Journal of consumer research : JCR ; an …
43
(
2017
)
6
,
pp. 875-894
Persistent link: https://www.econbiz.de/10011770780
Saved in:
8
Do digital displays enhance sales? : role of retail format and message content
Roggeveen, Anne L.
;
Nordfält, Jens
;
Grewal, Dhruv
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 122-131
Persistent link: https://www.econbiz.de/10011484113
Saved in:
9
Unraveling the personalization paradox : the effect of information collection and trust-building strategies on online advertisement effectiveness
Aguirre, Elizabeth
;
Mahr, Dominik
;
Grewal, Dhruv
; …
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 34-49
Persistent link: https://www.econbiz.de/10010500763
Saved in:
10
Understanding social media effects across seller, retailer, and consumer interactions
Rapp, Adam
;
Beitelspacher, Lauren Skinner
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 547-566
Persistent link: https://www.econbiz.de/10010126682
Saved in:
1
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