//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Han, Heesup"
~person:"Olbrich, Rainer"
~subject:"Brand management"
~subject:"Preisbindung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenprodukt"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Preisbindung
Markenartikel
23
Brand
22
Handelsmarke
13
Markenführung
13
Consumer behaviour
12
Konsumentenverhalten
12
Store brand
12
Deutschland
9
Germany
9
Beziehungsmarketing
6
Brand loyalty
6
Markentreue
6
Relationship marketing
6
Brand image
4
Competition
4
Konsumgüterhandel
4
Markenimage
4
Theorie
4
Theory
4
Wettbewerb
4
Confidence
3
Consumer goods industry
3
Consumer products distribution
3
Customer satisfaction
3
Hotel industry
3
Hotellerie
3
Konsumgüterindustrie
3
Kundenzufriedenheit
3
Preismanagement
3
Pricing strategy
3
Product quality
3
Produktqualität
3
Resale price maintenance
3
Vertrauen
3
COVID-19
2
Coronavirus
2
Dienstleistungsqualität
2
Einzelhandelspreis
2
more ...
less ...
Online availability
All
Undetermined
10
Type of publication
All
Article
16
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Aufsatz im Buch
3
Book section
3
Language
All
English
12
German
4
Author
All
Han, Heesup
Olbrich, Rainer
Keller, Kevin Lane
23
De Chernatony, Leslie
20
Fournier, Susan
20
Phau, Ian
20
Baumgarth, Carsten
19
Sarkar, Abhigyan
18
Melewar, T. C.
17
Burmann, Christoph
16
Esch, Franz-Rudolf
16
Fetscherin, Marc
16
Dawes, John
15
Khan, Imran
14
Sarkar, Juhi Gahlot
14
Bang, Nguyen
13
Diamantopoulos, Adamantios
13
Japutra, Arnold
13
Steenkamp, Jan-Benedict E. M.
13
Guzman, Francisco
12
Kapferer, Jean-Noël
12
Loureiro, Sandra Maria Correia
12
Romaniuk, Jenni
12
Ahlert, Dieter
11
Ko, Eunju
11
Sattler, Henrik
11
Schmidt, Holger J.
11
Sharp, Byron
11
Trinh, Giang
11
Bruhn, Manfred
10
Christodoulides, George
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Rahman, Zillur
10
Uggla, Henrik
10
Veloutsou, Cleopatra
10
Foroudi, Pantea
9
Gupta, Suraksha
9
Khamitov, Mansur
9
Koll, Oliver
9
Kumar, Vikas
9
more ...
less ...
Published in...
All
International journal of hospitality management
3
International journal of contemporary hospitality management
2
Journal of retailing and consumer services
2
Journal of travel and tourism marketing
2
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
1
International journal of retail & distribution management
1
Journal of vacation marketing
1
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing-Controlling mit POS-Daten : Analyseverfahren für mehr Erfolg in der Konsumgüterwirtschaft
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
2
The psychology of vacationers' hotel brand choice in a post-pandemic world
Kim, Jinkyung Jenny
;
Lee, Myong Jae
;
Han, Heesup
- In:
Journal of vacation marketing
29
(
2023
)
2
,
pp. 206-221
Persistent link: https://www.econbiz.de/10014246967
Saved in:
3
Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Kim, Jinkyung Jenny
;
Lee, Jin-soo
;
Han, Heesup
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 657-681
Persistent link: https://www.econbiz.de/10013546072
Saved in:
4
Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context
Sohaib, Muhammad
;
Wang, Yan
;
Iqbal, Kashif
;
Han, Heesup
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271319
Saved in:
5
Food delivery application quality in customer brand loyalty formation : identifying its antecedent and outcomes
Lee, Soyeun Olivia
;
Han, Heesup
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227210
Saved in:
6
Impact of corporate social responsibilities on customer responses and brand choices
Han, Heesup
;
Yu, Jongsik
;
Lee, Kyung-Sik
;
Baek, Hyungshin
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 302-316
Persistent link: https://www.econbiz.de/10012289331
Saved in:
7
Drivers of brand loyalty in the chain coffee shop industry
Han, Heesup
;
Nguyen, Hong Ngoc
;
Song, Hak-jun
;
Chua, Bee-Lia
- In:
International journal of hospitality management
72
(
2018
),
pp. 86-97
Persistent link: https://www.econbiz.de/10011872763
Saved in:
8
Effects of pricing strategies and product quality on private label and national brand performance
Olbrich, Rainer
;
Jansen, Hans Christian
;
Hundt, Michael
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 294-301
Persistent link: https://www.econbiz.de/10011629330
Saved in:
9
A model of brand prestige formation in the casino industry
Hwang, Jinsoo
;
Han, Heesup
- In:
Journal of travel and tourism marketing
33
(
2016
)
7/9
,
pp. 1106-1123
Persistent link: https://www.econbiz.de/10011627469
Saved in:
10
A strategy for the development of the private country club : focusing on brand prestige
Hwang, Jinsoo
;
Han, Heesup
;
Choo, Seung-woo
- In:
International journal of contemporary hospitality management
27
(
2015
)
8
,
pp. 1927-1948
Persistent link: https://www.econbiz.de/10011447609
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->