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~person:"Han, Heesup"
~person:"Thaichon, Park"
~subject:"Relationship marketing"
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Search: subject:"Management"
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Relationship marketing
Beziehungsmarketing
84
Consumer behaviour
78
Konsumentenverhalten
78
Customer satisfaction
49
Kundenzufriedenheit
49
Brand management
34
Dienstleistungsqualität
34
Markenführung
34
Service quality
34
Hotel industry
32
Hotellerie
32
Brand image
23
Markenimage
23
Holiday behaviour
18
Urlaubsverhalten
18
Environmental management
17
Umweltmanagement
17
Confidence
13
Corporate Social Responsibility
13
Corporate social responsibility
13
Emotion
13
Luxury goods
13
Luxusgüter
13
Vertrauen
13
Environmental consciousness
12
Tourism
12
Tourismus
12
Umweltbewusstsein
12
Brand
11
Gastronomie
11
Markenartikel
11
Restaurant industry
11
Airline
9
Brand loyalty
9
Fluggesellschaft
9
Lieferantenmanagement
9
Supplier relationship management
9
Tourism marketing
9
Tourismusmarketing
9
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Online availability
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Undetermined
61
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4
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Article
79
Book / Working Paper
5
Type of publication (narrower categories)
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Article in journal
74
Aufsatz in Zeitschrift
74
Aufsatz im Buch
5
Book section
5
Aufsatzsammlung
2
Language
All
English
84
Author
All
Han, Heesup
Thaichon, Park
Bruhn, Manfred
112
Homburg, Christian
108
Kumar, V.
80
Huber, Frank
55
Verhoef, Peter C.
55
Herrmann, Andreas
49
Bauer, Hans H.
46
Hollebeek, Linda D.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
40
Gil Saura, Irene
37
Mattila, Anna S.
37
Hippner, Hajo
34
Smith, Alan D.
33
Stock-Homburg, Ruth
33
Wilde, Klaus D.
33
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Mittal, Vikas
31
Helmke, Stefan
30
Neslin, Scott A.
30
Prentice, Catherine
30
Reichwald, Ralf
30
Svensson, Göran
30
Töpfer, Armin
29
Evanschitzky, Heiner
28
Georgi, Dominik
28
Loureiro, Sandra Maria Correia
28
Matzler, Kurt
28
Reinartz, Werner J.
28
Eggert, Andreas
27
Grewal, Dhruv
27
Sheth, Jagdish N.
27
Walsh, Gianfranco
27
Grönroos, Christian
26
Kleinaltenkamp, Michael
26
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Published in...
All
International journal of hospitality management
17
Journal of travel and tourism marketing
17
Journal of retailing and consumer services
6
International journal of contemporary hospitality management
5
Asia Pacific journal of marketing and logistics
4
Journal of hospitality marketing & management
4
Journal of strategic marketing
3
Services marketing quarterly
3
Transforming relationship marketing : strategies and business models in the digital age
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Developing digital marketing : relationship perspectives
2
Journal of Contemporary Issues in Business and Government
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Routledge advances in management and business studies
2
Tourism management : research, policies, practice
2
Emerald insight
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of vacation marketing
1
Psychology & marketing
1
The journal of business & industrial marketing
1
Tourism and hospitality research : the surrey quarterly review
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
84
Showing
1
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10
of
84
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date (oldest first)
1
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
2
Exploring the role of relationship
management
and relationship quality in B2B : empirical insights and future research directions
Lasrado, Flevy
;
Thaichon, Park
;
Nyadzayo, Munyaradzi
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1055-1086
Persistent link: https://www.econbiz.de/10014276729
Saved in:
3
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
4
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
5
Food delivery application quality in customer brand loyalty formation : identifying its antecedent and outcomes
Lee, Soyeun Olivia
;
Han, Heesup
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227210
Saved in:
6
Impact of hotels' sustainability practices on guest attitudinal loyalty : application of loyalty chain stages theory
Han, Heesup
;
Yu, Jongsik
;
Lee, Jin-soo
;
Kim, Wansoo
- In:
Journal of hospitality marketing & management
28
(
2019
)
8
,
pp. 905-925
Persistent link: https://www.econbiz.de/10012176742
Saved in:
7
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
8
The psychology of vacationers' hotel brand choice in a post-pandemic world
Kim, Jinkyung Jenny
;
Lee, Myong Jae
;
Han, Heesup
- In:
Journal of vacation marketing
29
(
2023
)
2
,
pp. 206-221
Persistent link: https://www.econbiz.de/10014246967
Saved in:
9
Relationship outcomes following a service failure : the role of agent likability
Radu, Alexandru
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 364-379
Persistent link: https://www.econbiz.de/10013553058
Saved in:
10
Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Kim, Jinkyung Jenny
;
Lee, Jin-soo
;
Han, Heesup
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 657-681
Persistent link: https://www.econbiz.de/10013546072
Saved in:
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