//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Hansen, Ursula"
~person:"Hunt, Shelby D."
~person:"Kleinaltenkamp, Michael"
~person:"Vargo, Stephen L."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing theory"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketingtheorie
104
Marketing theory
101
Service-Dominant Logic
27
Service-dominant logic
27
Theory
24
Theorie
22
Marketing
21
Marketing management
17
Marketingmanagement
17
History of economic thought
14
Ökonomische Ideengeschichte
14
Beziehungsmarketing
10
Deutschland
10
Dienstleistungsmarketing
10
Germany
10
Relationship marketing
10
Services marketing
10
Betriebliche Wertschöpfung
9
Dienstleistung
9
Value creation
9
Services
8
USA
7
United States
7
Institutional economics
6
Institutionenökonomik
6
Market research
6
Marketing strategy
6
Marktforschung
6
Resource-based view
6
Ressourcenorientierter Ansatz
6
Bibliometrics
5
Bibliometrie
5
Institutions
5
Product
5
Produkt
5
B-to-B-Marketing
4
Business-to-business marketing
4
Competitive advantage
4
Customer integration
4
Kundenintegration
4
more ...
less ...
Online availability
All
Undetermined
31
Type of publication
All
Article
74
Book / Working Paper
34
Type of publication (narrower categories)
All
Article in journal
59
Aufsatz in Zeitschrift
59
Aufsatz im Buch
13
Book section
13
Lehrbuch
9
Textbook
6
Bibliografie enthalten
4
Bibliography included
4
Reprint
3
Aufsatzsammlung
2
Collection of articles of several authors
2
Festschrift
2
Sammelwerk
2
Anthologie
1
Bibliografie
1
CD-ROM, DVD
1
Collection of articles written by one author
1
Graue Literatur
1
Hochschulschrift
1
Mehrbändiges Werk
1
Multi-volume publication
1
Non-commercial literature
1
Sammlung
1
Thesis
1
more ...
less ...
Language
All
English
88
German
18
Undetermined
2
Author
All
Hansen, Ursula
Hunt, Shelby D.
Kleinaltenkamp, Michael
Vargo, Stephen L.
Tadajewski, Mark
78
Sheth, Jagdish N.
50
Kotler, Philip
42
Jones, D. G. Brian
30
Malhotra, Naresh K.
29
Lusch, Robert F.
28
Maclaran, Pauline
23
Shaw, Eric H.
23
Brown, Stephen
22
Grönroos, Christian
21
Homburg, Christian
20
Saren, Michael
20
Kuß, Alfred
19
Bruhn, Manfred
17
Keller, Kevin Lane
16
Freiling, Jörg
15
Kumar, V.
14
Lehmann, Donald R.
14
Layton, Roger A.
13
Dholakia, Nikhilesh
12
Wierenga, Berend
12
Dixon, Donald F.
11
Green, Paul E.
11
Hanssens, Dominique M.
11
Hauser, John R.
11
Kollmann, Tobias
11
Meffert, Heribert
11
Stremersch, Stefan
11
Cova, Bernard
10
Franses, Philip Hans
10
Pepels, Werner
10
Shapiro, Stanley J.
10
Verhoef, Peter C.
10
Wensley, Robin
10
Wooliscroft, Ben
10
Akaka, Melissa Archpru
9
Albers, Sönke
9
more ...
less ...
Institution
All
Academy of Marketing Science
1
Springer Fachmedien Wiesbaden
1
Universität Hannover / Abteilung Markt und Konsum
1
Published in...
All
AMS review : official publication of the Academy of Marketing Science
14
Legends in marketing
9
European journal of marketing : EJM
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing management : MM
4
Marketing theory
4
Journal of business research : JBR
3
Journal of historical research in marketing
3
Journal of the Academy of Marketing Science
3
Lehrbuch
3
Review of marketing research
3
A twenty-first century guide to Aldersonian marketing thought
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of macromarketing
2
SpringerLink / Bücher
2
Bochumer Beiträge zur Unternehmensführung und Unternehmensforschung
1
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
1
Die Betriebswirtschaft : DBW
1
Fundamentals of business-to-business marketing
1
Grid series in marketing
1
Handbook on ethics and marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Business & Industrial Marketing
1
Journal of business market management : jbm
1
Journal of international marketing
1
Journal of marketing
1
Journal of retailing
1
Journal of service management
1
Kundenintegration : Forum Dienstleistungsmanagement
1
Lehr- und Forschungsberichte / Lehrstuhl Markt und Konsum, Institut für Betriebsforschung, Universität Hannover
1
Lehrbuch : Bachelor geeignet!
1
Major theoretical debates and contemporary issues in marketing theory
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing-mix strategies - product strategy and promotion strategy
1
Marketinggeschichte : die Genese einer modernen Sozialtechnik
1
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
1
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
1
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
1
The Routledge handbook of service research insights and ideas
1
more ...
less ...
Source
All
ECONIS (ZBW)
104
USB Cologne (EcoSocSci)
4
Showing
1
-
10
of
108
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Indigenous theory development in marketing : the foundational premises approach
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
10
(
2020
)
1/2
,
pp. 8-17
Persistent link: https://www.econbiz.de/10012296590
Saved in:
2
The marketing discipline's troubled trajectory : the manifesto conversation, candidates for central focus, and prognosis for renewal
Hunt, Shelby D.
;
Madhavaram, Sreedhar
;
Hatfield, Hunter N.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 139-156
Persistent link: https://www.econbiz.de/10014225827
Saved in:
3
A general theory of marketing : Conceivable, elusive, or illusive
Varadarajan, Rajan
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 177-183
Persistent link: https://www.econbiz.de/10014225833
Saved in:
4
Continuing the manifesto conversation : toward building a renewal capability for the marketing discipline
Madhavaram, Sreedhar
;
Hatfield, Hunter N.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 188-195
Persistent link: https://www.econbiz.de/10014225837
Saved in:
5
Avoiding academic irrelevance in the marketing discipline : the promise of the history of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 52-62
Persistent link: https://www.econbiz.de/10011883307
Saved in:
6
Converging on a new theoretical foundation for selling
Hartmann, Nathaniel N.
;
Wieland, Heiko
;
Vargo, Stephen L.
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10011810242
Saved in:
7
Formalizing service-dominant logic as a general theory of markets : taking stock and moving forward
Akaka, Melissa Archpru
;
Koskela-Huotari, Kaisa
;
Vargo, …
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 375-389
Persistent link: https://www.econbiz.de/10012819663
Saved in:
8
The past and future of
marketing
theory
and practice : a tribute to the 50th anniversary of the Academy of Marketing Science : editorial
Ferrell, Odies C.
;
Conduit, Jodie
;
Edvardsson, Bo
; …
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 390-394
Persistent link: https://www.econbiz.de/10012819664
Saved in:
9
Advancing
marketing
theory
and practice : guidelines for crafting research propositions
Ulaga, Wolfgang
;
Kleinaltenkamp, Michael
;
Kashyap, Vishal
; …
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 395-406
Persistent link: https://www.econbiz.de/10012819684
Saved in:
10
The nature and origins of impactful research in marketing
Hunt, Shelby D.
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
2
,
pp. 130-141
Persistent link: https://www.econbiz.de/10012497112
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->