//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Hartnett, Nicole"
~person:"Reijmersdal, Eva A. van"
~subject:"Product placement"
~subject:"Television advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Television advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Product placement
Television advertising
Fernsehwerbung
10
Advertising effects
7
Werbewirkung
7
Consumer behaviour
6
Konsumentenverhalten
6
Product Placement
4
Corporate disclosure
3
Unternehmenspublizität
3
Advertising
2
Auskunftspflicht
2
Disclosure regulation
2
Public relations
2
Sponsoring
2
Sponsorship
2
Werbung
2
Öffentlichkeitsarbeit
2
Biometrics
1
Biometrie
1
Celebrity endorsement
1
Celebrity-Werbung
1
Creativity
1
Credibility
1
Dynamic human-centric communication systems theory
1
Empirical method
1
Empirische Methode
1
Eye-tracking
1
Fernsehen
1
Fernsehprogramm
1
Glaubwürdigkeit
1
Internet marketing
1
Kreativität
1
Longitudinal research
1
Netherlands
1
Niederlande
1
Online-Marketing
1
Perception
1
Programme promotions
1
Psychology of advertising
1
more ...
less ...
Online availability
All
Undetermined
4
Free
1
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Aufsatz im Buch
1
Book section
1
Language
All
English
10
Author
All
Hartnett, Nicole
Reijmersdal, Eva A. van
Bellman, Steven
17
Wilbur, Kenneth C.
15
Varan, Duane
14
Nilssen, Tore
13
Pelsmacker, Patrick de
13
Kind, Hans Jarle
12
Sørgard, Lars
12
Grossman, Michael
10
Bakir, Aysen
7
Cauberghe, Verolien
7
Dens, Nathalie
7
Schmidtke, Richard
7
Sonnac, Nathalie
7
Cantoni, Davide
6
Chesnes, Matthew
6
Jeong, Yongick
6
Jin, Ginger Zhe
6
Verhellen, Yann
6
Wada, Roy
6
Bursztyn, Leonardo
5
Gabszewicz, Jean Jaskold
5
Kent, Robert J.
5
Kyhl, Søren
5
Laussel, Didier
5
Lin, Panlang
5
Neijens, Peter C.
5
Romaniuk, Jenni
5
Schweidel, David A.
5
Tekin, Erdal
5
Anderson, Simon P.
4
Beal, Virginia
4
Boerman, Sophie C.
4
Coffey, Amy Jo
4
Crawford, Gregory S.
4
Deer, Lachlan
4
Fossen, Beth L.
4
Guitart, Ivan A.
4
Harris, Jennifer L.
4
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
2
European journal of marketing
1
European journal of marketing : EJM
1
Journal of advertising research
1
Journal of promotion management : JPM
1
Psychology & marketing
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
2
Best measures of attention to creative tactics in TV advertising : when do attention-getting devices capture or reduce attention?
Bellman, Steven
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10012118864
Saved in:
3
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
4
Creative that sells : how advertising execution affects sales
Hartnett, Nicole
;
Kennedy, Rachel
;
Sharp, Byron
; …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 102-112
Persistent link: https://www.econbiz.de/10011453888
Saved in:
5
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
6
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
7
Effects of sponsorship disclosure timing on the processing of sponsored content : a study on the effectiveness of European disclosure regulations
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Psychology & marketing
31
(
2014
)
3
,
pp. 214-224
Persistent link: https://www.econbiz.de/10010341741
Saved in:
8
Appreciation and effects of sponsorship disclosure
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 273-284)
.
2013
Persistent link: https://www.econbiz.de/10009773957
Saved in:
9
Disclosing celebrity endorsement in a television program to mitigate persuasion : how disclosure type and celebrity credibility interact
Dekker, Kim
;
Reijmersdal, Eva A. van
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 224-240
Persistent link: https://www.econbiz.de/10009754892
Saved in:
10
Today's practice of brand placement and the industry behind it
Smit, Edith
;
Reijmersdal, Eva A. van
;
Neijens, Peter
- In:
International journal of advertising : the quarterly …
28
(
2009
)
5
,
pp. 761-782
Persistent link: https://www.econbiz.de/10003916056
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->