Heidenreich, Sven; Freisinger, Elena; Landau, Christian - In: The journal of product innovation management : an … 39 (2022) 6, pp. 824-846
, passive innovation resistance evolves, potentially disrupting continuous adoption. Thus, the main goal of the current study is … to investigate whether and how BMI evokes negative effects of passive innovation resistance on customers' adoption … that passive innovation resistance is a strong inhibitor of continuous BMI adoption. However, the detrimental effects of …