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~person:"Herrmann, Andreas"
~person:"Merrilees, Bill"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Handbook"
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Brand management
44
Markenführung
44
Brand image
21
Markenimage
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Consumer behaviour
20
Konsumentenverhalten
20
Brand
19
Markenartikel
19
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English
48
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Herrmann, Andreas
Merrilees, Bill
Melewar, T. C.
70
Esch, Franz-Rudolf
47
Bang, Nguyen
40
Loureiro, Sandra Maria Correia
39
Phau, Ian
38
Baumgarth, Carsten
35
Romaniuk, Jenni
34
Diamantopoulos, Adamantios
32
Keller, Kevin Lane
32
Ko, Eunju
32
De Chernatony, Leslie
30
Foroudi, Pantea
30
Han, Heesup
30
Sattler, Henrik
29
Balmer, John M. T.
28
Gierl, Heribert
28
Gupta, Suraksha
28
Christodoulides, George
26
Burmann, Christoph
25
Guzman, Francisco
25
Veloutsou, Cleopatra
25
King, Ceridwyn
24
Pitt, Leyland F.
24
Sarkar, Abhigyan
24
Vrontis, Demetris
24
Wiedmann, Klaus-Peter
24
Fetscherin, Marc
23
Rahman, Zillur
23
Sung, Yongjun
23
Dawes, John
22
Roper, Stuart
22
Iglesias, Oriol
21
Japutra, Arnold
21
Khan, Imran
21
Paul, Justin
21
Pelsmacker, Patrick de
21
Valette-Florence, Pierre
21
Völckner, Franziska
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The journal of brand management : an international journal
10
Journal of business research : JBR
7
Psychology & marketing
5
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Die Betriebswirtschaft : DBW
3
The journal of product & brand management
3
Australasian marketing journal
2
European journal of marketing : EJM
2
Journal of business economics : JBE
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of management reviews : IJMR
1
Journal for international business and entrepreneurship development
1
Journal of hospitality marketing & management
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Marketing : ZFP ; journal of research and management
1
Qualitative market research : an international journal
1
The journal of consumer marketing
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
Zeitschrift für Verkehrswissenschaft : ZfV
1
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ECONIS (ZBW)
62
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1
The corporate heritage brand paradox : managing the tension between continuity and change in luxury brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 320-328
Persistent link: https://www.econbiz.de/10012668458
Saved in:
2
An integrated model of customer-brand engagement : drivers and consequences
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
Saved in:
3
Asian city brand meaning : a Hong Kong perspective
Merrilees, Bill
;
Miller, Dale
;
Ge, Gloria L.
;
Tam, …
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 14-26
Persistent link: https://www.econbiz.de/10011874900
Saved in:
4
Gamified interactions: whether, when, and how games facilitate self-brand connections
Berger, Axel
;
Schlager, Tobias
;
Sprott, David E.
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 652-673
Persistent link: https://www.econbiz.de/10011911283
Saved in:
5
The effect of brand design on brand gender perceptions and brand preference
Lieven, Theo
;
Grohmann, Bianca
;
Herrmann, Andreas
; …
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 146-169
Persistent link: https://www.econbiz.de/10010519623
Saved in:
6
Customer brand co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
Saved in:
7
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
8
Experience-centric branding : challenges and advancing a new mantra for corporate brand governance
Merrilees, Bill
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011704247
Saved in:
9
Mall brand meaning : an experiential branding perspective
Merrilees, Bill
;
Miller, Dale
;
Shao, Wei
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 262-273
Persistent link: https://www.econbiz.de/10011548780
Saved in:
10
Holistic consumer evaluation of retail corporate brands and impact on consumer loyalty intentions
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 69-78
Persistent link: https://www.econbiz.de/10011484680
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