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~person:"Hill, Brad"
~person:"Ko, Yong Jae"
~person:"Vrontis, Demetris"
~subject:"Brand management"
~subject:"Fans"
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Search: subject_exact:"Sportmarketing"
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Brand management
Fans
Sportmarketing
35
Sports marketing
35
Consumer behaviour
27
Konsumentenverhalten
27
Professional sports
20
Profisport
20
Sport organization
17
Sportorganisation
17
Football
16
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16
Markenführung
14
Brand image
11
Markenimage
11
Sport
9
Sports
9
Beziehungsmarketing
8
Relationship marketing
8
Sponsoring
7
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7
Athletes
6
Sportler
6
Arbeitsgruppe
5
Social Web
5
Social web
5
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5
Sport event
4
Sportveranstaltung
4
Viral marketing
4
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4
word of mouth
4
Ball game
3
Ballsport
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Brand
3
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brand image
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Basketball
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14
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Hill, Brad
Ko, Yong Jae
Vrontis, Demetris
Kunkel, Thilo
12
Biscaia, Rui
10
Heere, Bob
9
Chanavat, Nicolas
7
Doyle, Jason P.
7
Funk, Daniel C.
7
Ballouli, Khalid
6
Burmann, Christoph
5
Chadwick, Simon
5
Richelieu, André
5
Shuv-Ami, Avichai
5
Su, Yiran
5
Williams, Antonio S.
5
Asada, Akira
4
Baker, Thomas A., III.
4
Bodet, Guillaume
4
Du, James
4
Grohs, Reinhard
4
James, Jeffrey D.
4
McDonald, Heath
4
Wear, Henry
4
Arai, Akiko
3
Byon, Kevin K.
3
Dickson, Geoff
3
Filo, Kevin
3
Greenwell, T. Christopher
3
Leng, Ho Keat
3
O'Reilly, Norm
3
Parganas, Petros
3
Pons, Frank
3
Reisinger, Heribert
3
Ross, Stephen
3
Schade, Michael
3
Schilhaneck, Michael
3
Simmons, Jason M.
3
Séguin, Benoit
3
Thrassou, Alkis
3
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Journal of sport management : the official journal of the North American Society of Sport Management
3
International journal of sport management and marketing : IJSMM
2
Sport management review
2
European Sport management quarterly : ESMQ
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of promotion management : JPM
1
Journal of transnational management : the official journal of the International Management Development Association
1
The marketing review
1
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ECONIS (ZBW)
14
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1
Do humanized team mascots attract new fans? : application and extension of the anthropomorphism theory
Ko, Yong Jae
;
Asada, Akira
;
Jang, Wonseok
;
Kim, Daehwan
; …
- In:
Sport management review
25
(
2022
)
5
,
pp. 820-846
Persistent link: https://www.econbiz.de/10014277029
Saved in:
2
Athlete brand identity, image and congruence : a systematic literature review
Linsner, Annika
;
Sotiriadou, Popi
;
Hill, Brad
; …
- In:
International journal of sport management and marketing …
21
(
2021
)
1/2
,
pp. 103-133
Persistent link: https://www.econbiz.de/10012523576
Saved in:
3
Effects of relative size and homogeneity of sports fan community on potential fans' support intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
Saved in:
4
Brand Architecture, Drivers of Consumer Involvement, and Brand Loyalty with Professional Sport Leagues and Teams
Kunkel, Thilo
-
2016
Understanding brand relationships as perceived by consumers is important for the successful management and marketing of connected brands. Brand architecture and consumer behavior literature was integrated in this study to examine brand relationships between professional sport leagues and teams...
Persistent link: https://www.econbiz.de/10013006287
Saved in:
5
Conceptualizing relative size and entitativity of sports fan community and their roles in sport socialization
Asada, Akira
;
Ko, Yong Jae
- In:
Journal of sport management : the official journal of …
33
(
2019
)
6
,
pp. 530-545
Persistent link: https://www.econbiz.de/10012145793
Saved in:
6
New measure of brand equity status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
Saved in:
7
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
8
Engagement in sports virtual brand communities
Santos, Manuel Alonso dos
;
Guardia, Francisco Rejón
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 273-279
Persistent link: https://www.econbiz.de/10011881786
Saved in:
9
The effects of using pre-elite athletes as brand endorsers on purchase intent and brand image
Fraser, Nicholas
;
Hill, Brad
;
Sotiriadou, Popi
- In:
International journal of sport management and marketing …
16
(
2016
)
3/6
,
pp. 133-151
Persistent link: https://www.econbiz.de/10011641954
Saved in:
10
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
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