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~person:"Hollebeek, Linda D."
~person:"Richard, Marie-Odile"
~subject:"Consumer behaviour"
~subject:"Markenführung"
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Consumer behaviour
Markenführung
Internet marketing
21
Online-Marketing
21
Konsumentenverhalten
13
Social Web
12
Social web
12
Beziehungsmarketing
11
Relationship marketing
11
Brand management
8
Brand image
6
Markenimage
6
Customer integration
5
Kundenintegration
5
Online retailing
4
Online-Handel
4
Advertising
3
Confidence
3
Social media
3
Trust
3
Vertrauen
3
Website
3
Werbung
3
Advertising effects
2
Brand
2
Cognition
2
Consumer engagement
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Emotion
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Markenartikel
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Personality psychology
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Persönlichkeitspsychologie
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Werbewirkung
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16
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Hollebeek, Linda D.
Richard, Marie-Odile
Dwivedi, Yogesh Kumar
15
Filieri, Raffaele
13
Ghose, Anindya
12
Ko, Eunju
12
Law, Chun Hung Roberts
12
Pauwels, Koen
12
Rita, Paulo
12
Loureiro, Sandra Maria Correia
11
Ahuja, Vandana
10
Urban, Glen L.
10
Akram, Umair
9
Hauser, John R.
9
Jerath, Kinshuk
9
Sreejesh, S.
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Dens, Nathalie
8
Kreutzer, Ralf T.
8
Liberali, Guilherme
8
Michaelidou, Nina
8
Okumus, Fevzi
8
Ozuem, Wilson
8
Rahman, Zillur
8
Schivinski, Bruno
8
Seo, Yuri
8
Stephen, Andrew T.
8
Wu, Luorong
8
Chen, Huan
7
Choi, Yung Kyun
7
Grewal, Dhruv
7
Hudders, Liselot
7
Kannan, P. K.
7
Karjaluoto, Heikki
7
Labrecque, Lauren I.
7
Pavlou, Paul A.
7
Pelsmacker, Patrick de
7
Phua, Joe
7
Reijmersdal, Eva A. van
7
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Journal of business research : JBR
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
The journal of services marketing
2
Handbook of research on effective advertising strategies in the social media age
1
Journal of advertising
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
Marketing intelligence & planning
1
The handbook of communication engagement
1
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ECONIS (ZBW)
16
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1
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
2
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
3
Videogames-as-a-service : converting freemium- to paying-users through pop-up advertisement value
Hussain, Ali
;
Abbasi, Amir Zaib
;
Hollebeek, Linda D.
; …
- In:
The journal of services marketing
36
(
2022
)
3
,
pp. 398-415
Persistent link: https://www.econbiz.de/10013407525
Saved in:
4
An investigation into online atmospherics : the effect of animated images on emotions, cognition, and purchase intentions
Laroche, Michel
;
Li, Rong
;
Richard, Marie-Odile
;
Zhou, Mi
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013209595
Saved in:
5
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
6
Brand co-creation through social commerce information sharing : the role of social media
Tajvidi, Mina
;
Richard, Marie-Odile
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 476-486
Persistent link: https://www.econbiz.de/10012417369
Saved in:
7
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
8
The role of social capital in shaping consumer engagement within online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
The handbook of communication engagement
,
(pp. 491-504)
.
2018
Persistent link: https://www.econbiz.de/10011871840
Saved in:
9
Branding co-creation with members of online brand communities
Hajli, Nick
;
Mohana Shanmugam
;
Papagiannidis, Savvas
; …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 136-144
Persistent link: https://www.econbiz.de/10011620397
Saved in:
10
A social commerce investigation of the role of trust in a social networking site on purchase intentions
Hajli, Nick
;
Sims, Julian
;
Hossein Zadeh, Arash
; …
- In:
Journal of business research : JBR
71
(
2017
),
pp. 133-141
Persistent link: https://www.econbiz.de/10011622532
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