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~person:"Hollebeek, Linda D."
~subject:"Deutschland"
~subject:"Einzelhandel"
~subject:"Markenführung"
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Search: subject_exact:"Beziehungsmanagement"
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Deutschland
Einzelhandel
Markenführung
Beziehungsmarketing
46
Relationship marketing
46
Consumer behaviour
30
Konsumentenverhalten
30
Customer integration
25
Kundenintegration
25
Brand management
13
Customer engagement
13
Dienstleistungsqualität
10
Service quality
10
Internet marketing
8
Online-Marketing
8
Social Web
8
Social web
8
Brand image
7
Customer satisfaction
7
Kundenzufriedenheit
7
Markenimage
7
Stakeholder
5
USA
5
United States
5
Brand loyalty
4
Customer value
4
Kundenwert
4
Markentreue
4
Brand
3
Consumer engagement
3
Customer experience
3
Kundenbindung
3
Markenartikel
3
S-D logic
3
Stakeholder engagement
3
customer engagement
3
Age
2
Age group
2
Altersgruppe
2
Automation
2
Automatisierung
2
B-to-B-Marketing
2
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10
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1
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13
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12
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12
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1
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1
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English
13
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All
Hollebeek, Linda D.
Bruhn, Manfred
39
Huber, Frank
37
Homburg, Christian
36
Bauer, Hans H.
26
Loureiro, Sandra Maria Correia
23
Gil Saura, Irene
22
Wiedmann, Klaus-Peter
20
Herrmann, Andreas
17
Swoboda, Bernhard
17
Ahlert, Dieter
16
Schramm-Klein, Hanna
15
Meffert, Heribert
14
Das, Gopal
13
Fetscherin, Marc
13
Foscht, Thomas
13
Grewal, Dhruv
13
Japutra, Arnold
13
Khan, Imran
13
Kumar, Vikas
13
Sarkar, Abhigyan
13
Veloutsou, Cleopatra
13
Bang, Nguyen
12
Fournier, Susan
12
Neslin, Scott A.
12
Spiller, Achim
12
Šerić, Maja
12
Burmann, Christoph
11
Günter, Bernd
11
Han, Heesup
11
Piller, Frank T.
11
Rahman, Zillur
11
Ahn, Jiseon
10
Benkenstein, Martin
10
Diller, Hermann
10
Guzman, Francisco
10
Hammerschmidt, Maik
10
Helm, Sabrina
10
King, Ceridwyn
10
Meyer, Anton
10
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Published in...
All
Journal of retailing and consumer services
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of consumer behaviour
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Marketing intelligence & planning
1
The handbook of communication engagement
1
The journal of services marketing
1
The service industries journal
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
13
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1
Shaping customer brand loyalty during the pandemic : the role of brand credibility, value congruence, experience, identification, and engagement
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Tan Vo Thanh
; …
- In:
Journal of consumer behaviour
21
(
2022
)
5
,
pp. 1175-1189
Persistent link: https://www.econbiz.de/10013413224
Saved in:
2
The effect of customers' brand experience on brand evangelism : the case of luxury hotels
Purohit, Sonal
;
Hollebeek, Linda D.
;
Das, Manish
; …
- In:
Tourism management perspectives : TMP
46
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014310332
Saved in:
3
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 837-853
Persistent link: https://www.econbiz.de/10014381221
Saved in:
4
The invisible leash : when human brands hijack corporate brands' consumer relationships
Giertz, Johann N.
;
Hollebeek, Linda D.
;
Weiger, Welf Hermann
- In:
Journal of service management
33
(
2022
)
3
,
pp. 485-495
Persistent link: https://www.econbiz.de/10013325644
Saved in:
5
Virtual reality through the customer journey : framework and propositions
Hollebeek, Linda D.
;
Clark, Moira K.
;
Andreassen, Tor W.
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012268819
Saved in:
6
Customer experience and commitment in retailing : does customer age matter?
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305359
Saved in:
7
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
8
Tourism-based customer engagement : the construct, antecedents, and consequences
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Islam, Jamid Ul
- In:
The service industries journal
39
(
2019
)
7/8
,
pp. 519-540
Persistent link: https://www.econbiz.de/10012204712
Saved in:
9
Customer engagement in the service context : an empirical investigation of the construct, its antecedents and consequences
Islam, Jamid Ul
;
Hollebeek, Linda D.
;
Rahman, Zillur
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 277-285
Persistent link: https://www.econbiz.de/10012114161
Saved in:
10
The role of social capital in shaping consumer engagement within online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
The handbook of communication engagement
,
(pp. 491-504)
.
2018
Persistent link: https://www.econbiz.de/10011871840
Saved in:
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