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~person:"Hunt, Shelby D."
~person:"Shapiro, Stanley J."
~subject:"Bibliometrics"
~subject:"Strategisches Management"
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Bibliometrics
Strategisches Management
Marketingtheorie
58
Marketing theory
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History of economic thought
9
Ökonomische Ideengeschichte
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macromarketing
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Hunt, Shelby D.
Shapiro, Stanley J.
Tadajewski, Mark
14
Homburg, Christian
6
Stremersch, Stefan
6
Krohmer, Harley
4
Lehmann, Donald R.
4
Roberts, John H.
4
Bruhn, Manfred
3
Jones, D. G. Brian
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3
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3
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2
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2
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2
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2
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2
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2
Dant, Rajiv P.
2
Doherty, Anne Marie
2
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2
Halinen, Aino
2
Kotler, Philip
2
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2
Lindgreen, Adam
2
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2
Morgan, Neil A.
2
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Möller, K. E. Kristian
2
Pedeliento, Giuseppe
2
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2
Stewart, David W.
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AMS review : official publication of the Academy of Marketing Science
3
Grid series in marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Review of marketing research
1
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ECONIS (ZBW)
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1
The nature and origins of impactful research in marketing
Hunt, Shelby D.
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
2
,
pp. 130-141
Persistent link: https://www.econbiz.de/10012497112
Saved in:
2
Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory : securing the foundations of strategic
marketing
theory
and research
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 52-66
Persistent link: https://www.econbiz.de/10011741534
Saved in:
3
The theoretical foundations of strategic marketing and marketing strategy : foundational premises, R-A theory, three fundamental strategies, and societal welfare
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 61-77
Persistent link: https://www.econbiz.de/10011429264
Saved in:
4
Commentary on Shelby Hunt's "The theoretical foundations of strategic marketing and marketing strategy : foundational premises, R-A theory, three fundamental strategies, and societ...
Morgan, Neil A.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 91-97
Persistent link: https://www.econbiz.de/10011429342
Saved in:
5
Legends in marketing : a review of Shelby D. Hunt's volumes
Hunt, Shelby D.
;
Rinaldo, Shannon B.
-
2011
Persistent link: https://www.econbiz.de/10009270390
Saved in:
6
Interpreting macromarketing : the construction of a major macromarketing research collection
Shapiro, Stanley J.
;
Tadajewski, Mark
;
Schultz, Clifford J.
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
3
,
pp. 325-334
Persistent link: https://www.econbiz.de/10003893500
Saved in:
7
Marketing
theory
: conceptual foundations of research in marketing
Hunt, Shelby D.
-
1976
Persistent link: https://www.econbiz.de/10000042197
Saved in:
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