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~person:"Japutra, Arnold"
~person:"Roper, Stuart"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
~type_genre:"Working Paper"
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Brand management
40
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40
Brand image
28
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28
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28
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28
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23
Markenartikel
23
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English
44
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Japutra, Arnold
Roper, Stuart
Burmann, Christoph
68
Melewar, T. C.
63
Loureiro, Sandra Maria Correia
40
Merrilees, Bill
40
Bang, Nguyen
39
Phau, Ian
38
Sattler, Henrik
36
Keller, Kevin Lane
35
Romaniuk, Jenni
35
Diamantopoulos, Adamantios
33
Han, Heesup
32
Ko, Eunju
32
Baumgarth, Carsten
30
De Chernatony, Leslie
30
Balmer, John M. T.
29
Gierl, Heribert
29
Esch, Franz-Rudolf
28
Gupta, Suraksha
28
Bauer, Hans H.
27
Christodoulides, George
27
Veloutsou, Cleopatra
27
Foroudi, Pantea
26
Guzman, Francisco
26
Vrontis, Demetris
25
King, Ceridwyn
24
Pitt, Leyland F.
24
Sarkar, Abhigyan
24
Völckner, Franziska
24
Dawes, John
23
Hollebeek, Linda D.
23
Khan, Imran
23
Rahman, Zillur
23
Sung, Yongjun
23
Wiedmann, Klaus-Peter
23
Fetscherin, Marc
22
Kunkel, Thilo
22
Paul, Justin
22
Pelsmacker, Patrick de
22
Valette-Florence, Pierre
22
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Global Brand Conference <11., 2016, Bradford>
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Journal of business research : JBR
9
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6
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3
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3
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3
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3
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2
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ECONIS (ZBW)
44
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44
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date (oldest first)
1
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
2
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
3
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
4
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
5
Brand display magnitudes and young children's brand recognition
Wang, Shasha
;
Japutra, Arnold
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 19-27
Persistent link: https://www.econbiz.de/10012698465
Saved in:
6
Does brand concept mapping determine destination brand associations and image?
Çifci, Sertaç
;
Japutra, Arnold
;
Ekinci, Yuksel
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
4
,
pp. 515-528
Persistent link: https://www.econbiz.de/10013552590
Saved in:
7
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
8
The role of online channel in influencing perceived firm size and brand authenticity in international marketing
Septianto, Felix
;
Japutra, Arnold
;
Putra, Pragea Geldoffy
; …
- In:
International marketing review
40
(
2023
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10014266945
Saved in:
9
Relating brand anxiety, brand hatred and obsess : moderating role of age and brand affection
Japutra, Arnold
;
Roy, Sanjit
;
Pham, Tram-Anh N.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012502671
Saved in:
10
Building brand credibility : the role of involvement, identification, reputation and attachment
Molinillo, Sebastian
;
Japutra, Arnold
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209567
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