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~person:"Japutra, Arnold"
~subject:"Advertising effects"
~subject:"Brand image"
~subject:"Verbraucherverhalten"
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Advertising effects
Brand image
Verbraucherverhalten
Consumer behaviour
31
Konsumentenverhalten
31
Brand management
18
Markenführung
18
Markenimage
17
Beziehungsmarketing
14
Relationship marketing
14
Brand
12
Markenartikel
12
Customer satisfaction
6
Kundenzufriedenheit
6
Dienstleistungsqualität
4
Einzelhandel
4
Personality psychology
4
Persönlichkeitspsychologie
4
Retail trade
4
Service quality
4
Brand attachment
3
Brand loyalty
3
Confidence
3
Destination management
3
Destinationsmanagement
3
Electronic money
3
Elektronisches Geld
3
Innovation adoption
3
Innovationsakzeptanz
3
Mobile Business
3
Mobile business
3
Mobile communications
3
Mobilkommunikation
3
Satisfaction
3
Tourism marketing
3
Tourismusmarketing
3
Vertrauen
3
Werbewirkung
3
Advertising
2
Brand anxiety
2
Brand personality
2
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18
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19
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19
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19
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English
19
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Japutra, Arnold
Huber, Frank
40
Phau, Ian
35
Solomon, Michael R.
34
Gierl, Heribert
31
Diamantopoulos, Adamantios
30
Kroeber-Riel, Werner
27
Loureiro, Sandra Maria Correia
27
Pelsmacker, Patrick de
26
Septianto, Felix
26
Bauer, Hans H.
24
Foxall, Gordon R.
24
Swoboda, Bernhard
24
Wiedmann, Klaus-Peter
24
Usman, Osly
22
Weinberg, Peter
22
Dens, Nathalie
21
Diehl, Sandra
21
Han, Heesup
21
Meyer, Frederik
19
Bang, Nguyen
18
Bänsch, Axel
18
Gröppel-Klein, Andrea
18
MacInnis, Deborah J.
18
Melewar, T. C.
18
Burmann, Christoph
17
Foscht, Thomas
17
Guzman, Francisco
17
Pauwels, Koen
17
Sarkar, Abhigyan
17
Torres, Ivonne M.
17
Trommsdorff, Volker
17
Zúñiga, Miguel Ángel
17
Schiffman, Leon G.
16
Ekinci, Yuksel
15
Esch, Franz-Rudolf
15
Kanuk, Leslie Lazar
15
Kardes, Frank R.
15
Kenning, Peter
15
Raab, Gerhard
15
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Journal of business research : JBR
4
Journal of retailing and consumer services
3
Journal of strategic marketing
3
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing
1
International journal of market research
1
International marketing review
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
The marketing review
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
19
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1
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
2
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
3
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
4
Brand display magnitudes and young children's brand recognition
Wang, Shasha
;
Japutra, Arnold
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 19-27
Persistent link: https://www.econbiz.de/10012698465
Saved in:
5
Building brand credibility : the role of involvement, identification, reputation and attachment
Molinillo, Sebastian
;
Japutra, Arnold
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209567
Saved in:
6
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
7
Does brand concept mapping determine destination brand associations and image?
Çifci, Sertaç
;
Japutra, Arnold
;
Ekinci, Yuksel
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
4
,
pp. 515-528
Persistent link: https://www.econbiz.de/10013552590
Saved in:
8
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
9
Feeling grateful versus happy? : the effects of emotional appeals in advertisements on self-made products
Japutra, Arnold
;
Septianto, Felix
;
Can, Ali Selcuk
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013401640
Saved in:
10
Relating brand anxiety, brand hatred and obsess : moderating role of age and brand affection
Japutra, Arnold
;
Roy, Sanjit
;
Pham, Tram-Anh N.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012502671
Saved in:
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