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~person:"Jerath, Kinshuk"
~person:"Neslin, Scott A."
~subject:"Relationship marketing"
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Relationship marketing
Distribution channel
29
Vertriebsweg
29
Consumer behaviour
16
Konsumentenverhalten
16
Beziehungsmarketing
13
E-commerce
9
Electronic Commerce
9
Einzelhandel
7
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Online-Handel
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Online-Marketing
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Jerath, Kinshuk
Neslin, Scott A.
Schramm-Klein, Hanna
6
Verhoef, Peter C.
6
Frasquet Deltoro, Marta
5
Konuş, Umut
5
Shankar, Venkatesh
5
Pauwels, Koen
4
Ruyter, Ko de
4
Schögel, Marcus
4
Sesé, F. Javier
4
Steinmann, Sascha
4
Straker, Karla
4
Valentini, Sara
4
Wrigley, Cara
4
Ahlert, Dieter
3
Bartmann, Dieter
3
Binder, Jochen
3
Chatterjee, Sharmila
3
Chocarro, Raquel
3
Dutta, Shantanu
3
Fürst, Andreas
3
Gallino, Santiago
3
Gao, Fei
3
Gu, Flora Fang
3
Karjaluoto, Heikki
3
Kushwaha, Tarun
3
Lajos, Joseph
3
Mollá Descals, Alejandro
3
Montaguti, Elisa
3
Neslin, Scott
3
Nirschl, Marco
3
Peters, Anja
3
Rajaobelina, Lova
3
Schulten, Matthias Bernhard
3
Schumann, Jan Hendrik
3
Sousa, Rui
3
Soysal, Gonca
3
Wagner, Gerhard
3
Wang, Danny T.
3
Zhang, Chuang
3
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of retailing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
From Little's law to marketing science : essays in honor of John D.C. Little
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing research : JMR
1
MSI reports : working paper series
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ECONIS (ZBW)
13
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1
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
2
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
3
Decision process evolution in customer channel choice
Valentini, Sara
;
Montaguti, Elisa
;
Neslin, Scott A.
- In:
From Little's law to marketing science : essays in …
,
(pp. 285-316)
.
2016
Persistent link: https://www.econbiz.de/10011436079
Saved in:
4
Can marketing campaigns induce multichannel buying and more profitable customers? : a field experiment
Montaguti, Elisa
;
Neslin, Scott A.
;
Valentini, Sara
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 201-217
Persistent link: https://www.econbiz.de/10011459494
Saved in:
5
Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment
Pauwels, Koen
;
Neslin, Scott A.
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10011308952
Saved in:
6
Social contagion and customer adoption of new sales channels
Bilgicer, Tolga
;
Jedidi, Kamel
;
Lehmann, Donald R.
; …
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011309681
Saved in:
7
Multichannel customer segmentation : does the after-sales channel matter? ; a replication and extension
De Keyser, Arne
;
Schepers, Jeroen
;
Konuş, Umut
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 453-456
Persistent link: https://www.econbiz.de/10011428974
Saved in:
8
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
9
Cross-market discounts
Goic, Marcel
;
Jerath, Kinshuk
;
Srinivasan, Kannan
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 134-148
Persistent link: https://www.econbiz.de/10008905584
Saved in:
10
Decision process evolution in customer channel choice
Valentini, Sara
;
Montaguti, Elisabetta
;
Neslin, Scott A.
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 72-86
Persistent link: https://www.econbiz.de/10009384662
Saved in:
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