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~person:"Kamboj, Shampy"
~subject:"Kundenintegration"
~subject:"Markenimage"
~subject:"Online-Marketing"
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Kundenintegration
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Kamboj, Shampy
Hajli, Nick
17
Loureiro, Sandra Maria Correia
17
Dwivedi, Yogesh Kumar
16
Harrigan, Paul
16
Law, Chun Hung Roberts
14
Rita, Paulo
14
Füller, Johann
13
Filieri, Raffaele
12
Kreutzer, Ralf T.
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Ozuem, Wilson
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Schweidel, David A.
12
Brem, Alexander
11
Hollebeek, Linda D.
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Karjaluoto, Heikki
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Sabatini, Fabio
11
Tan, Yong
11
Bigné Alcañiz, J. Enrique
10
Kumar, Vikas
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Seo, Yuri
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Stephen, Andrew T.
10
Choi, Yung Kyun
9
Martínez-López, Francisco J.
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Moe, Wendy W.
9
Schivinski, Bruno
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Scott, David Meerman
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Chan-Olmsted, Sylvia M.
8
Constantinides, Efthymios
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Fogel, Joshua
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Hennig-Thurau, Thorsten
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Hinson, Robert
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Hong, Yili
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Pitt, Leyland F.
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Qiu, Liangfei
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Rahman, Zillur
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Ranfagni, Silvia
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Skiera, Bernd
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Soutar, Geoffrey N.
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Vrontis, Demetris
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International journal of business excellence
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International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
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Journal of global marketing
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1
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
2
Customer participation in service innovation using SNS smartphone apps : an investigation of the Indian hotel service industry
Sarmah, Bijoylaxmi
;
Shukla, Yupal
;
Chatterjee, Ravi
; …
- In:
International journal of emerging markets
18
(
2023
)
9
,
pp. 2971-2992
Persistent link: https://www.econbiz.de/10014451774
Saved in:
3
Social media adoption behaviour : consumer innovativeness and participation intention
Kamboj, Shampy
;
Sharma, Manika
- In:
International journal of consumer studies
47
(
2023
)
2
,
pp. 523-544
Persistent link: https://www.econbiz.de/10014250591
Saved in:
4
Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy
;
Rahman, Zillur
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
Saved in:
5
Bharat to India : a case of connecting IFFCO brand with generation Y
Kamboj, Shampy
;
Yadav, Mayank
;
Rahman, Zillur
- In:
International journal of business excellence
13
(
2017
)
4
,
pp. 415-427
Persistent link: https://www.econbiz.de/10011857517
Saved in:
6
The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
7
Impact of social CRM capabilities on firm performance : examining the mediating role of co-created customer experience
Kamboj, Shampy
;
Yadav, Mayank
;
Rahman, Zillur
;
Goyal, …
- In:
International journal of information systems in the …
8
(
2016
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011584132
Saved in:
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