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~person:"Kardes, Frank R."
~subject:"Brand image"
~subject:"Verbraucherverhalten"
~type_genre:"Article in journal"
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Brand image
Verbraucherverhalten
Consumer behaviour
17
Konsumentenverhalten
17
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5
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3
Brand management
3
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3
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3
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3
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2
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Kardes, Frank R.
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
23
Phau, Ian
23
Han, Heesup
19
Bang, Nguyen
18
Guzman, Francisco
17
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Ekinci, Yuksel
14
Sarkar, Juhi Gahlot
13
Sreejesh, S.
13
Fetscherin, Marc
12
Gierl, Heribert
12
Veloutsou, Cleopatra
12
Das, Gopal
11
Paul, Justin
11
Pelsmacker, Patrick de
11
Valette-Florence, Pierre
11
Grohmann, Bianca
10
Jang, Soocheong
10
Johnson, Lester W.
10
Ko, Eunju
10
Liu, Chih-Hsing
10
Park, Jungkun
10
Romaniuk, Jenni
10
Zúñiga, Miguel Ángel
10
Augusto, Mário Gomes
9
Balabanis, George
9
Bang Nguyen Viet
9
Casidy, Riza
9
Dens, Nathalie
9
Dwivedi, Abhishek
9
Gil Saura, Irene
9
Hollebeek, Linda D.
9
Hyun, Sunghyup Sean
9
Kaufmann, Hans Rüdiger
9
Torres, Ivonne M.
9
Wong, IpKin Anthony
9
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8
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Journal of behavioral decision making
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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On the robustness of the brand positivity effect : is impulsivity a moderator of overly favorable judgments and choices of focal options?
Posavac, Steven S.
;
Gaffney, Donald R.
;
Kardes, Frank R.
- In:
Journal of behavioral decision making
37
(
2024
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014473658
Saved in:
2
Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
3
Positive affectivity as a predictor of consumers' propensity to be brand loyal
Pulligadda, Sanjay
;
Kardes, Frank R.
;
Cronley, Maria L.
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 216-228
Persistent link: https://www.econbiz.de/10011459533
Saved in:
4
Effects of the perceived diagnosticity of presented attribute and brand name information on sensitivity to missing information
Hernandez, José Mauro C.
;
Han, Xiaoqi
;
Kardes, Frank R.
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 874-881
Persistent link: https://www.econbiz.de/10010363268
Saved in:
5
How naive theories drive opposing inferences from the same information
Deval, Hélène
;
Powell Mantel, Susan
;
Kardes, Frank R.
; …
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
6
,
pp. 1185-1201
Persistent link: https://www.econbiz.de/10009740321
Saved in:
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