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~person:"Katz, Matthew"
~person:"Van Den Bulte, Christophe"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
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Konsumentenverhalten
Marketingmanagement
Social network
32
Soziales Netzwerk
32
Consumer behaviour
15
New product development
13
Produktentwicklung
13
Social Web
12
Social web
12
Innovation diffusion
7
Innovationsdiffusion
7
Business network
6
USA
6
United States
6
Unternehmensnetzwerk
6
Viral marketing
6
Virales Marketing
6
Network
5
Netzwerk
5
Social status
5
Sozialer Status
5
social networks
5
Ansteckungseffekt
4
Arbeitsgruppe
4
Brand management
4
Contagion effect
4
Markenführung
4
Meinung
4
Opinion
4
Team
4
Theorie
4
Theory
4
network theory
4
Duration analysis
3
Marketing management
3
Medical device
3
Medizinprodukt
3
Professional sports
3
Profisport
3
Social group
3
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Undetermined
5
Free
2
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Article
14
Book / Working Paper
3
Type of publication (narrower categories)
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Article in journal
12
Aufsatz in Zeitschrift
12
Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
Aufsatz im Buch
2
Book section
2
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Language
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English
17
Author
All
Katz, Matthew
Van Den Bulte, Christophe
Iyengar, Radha
8
Konishi, Hideo
8
De Giorgi, Giacomo
7
Frederiksen, Anders
7
Pistaferri, Luigi
7
Di Pietro, Loredana
6
Pantano, Eleonora
6
Arbatskaya, Maria
5
De Meyer, Bernard
5
Garg, Rahul
4
Jager, Wander
4
Janssen, Marco A.
4
Lee, Seung Hwan Mark
4
Nobre, Helena
4
Wuyts, Stefan
4
Arbatskaya, Maria N.
3
Argenziano, Rossella
3
Atayev, Atabek
3
Bilgihan, Anil
3
Boso, Nathaniel
3
Choi, Jeonghye
3
Chung, Henry F. L.
3
Dubey, Pradeep
3
Gentina, Élodie
3
Gupta, Sunil
3
Haenlein, Michael
3
Han, Sangman
3
Heere, Bob
3
Huck, Steffen
3
Klepek, Martin
3
Kucharska, Wioleta
3
Mohd Suki, Norazah
3
Norbayah Mohd Suki
3
Stephen, Andrew T.
3
Tyran, Jean-Robert
3
Valente, Thomas W.
3
Wiese, Melanie
3
Ajorlou, Amir
2
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Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Journal of sport management : the official journal of the North American Society of Sport Management
3
Sport management review
3
Working papers / Wharton School, University of Pennsylvania / Marketing
3
MSI reports : working paper series
1
The connected customer : the changing nature of consumer and business markets
1
The network challenge : strategy, profit, and risk in an interlinked world
1
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ECONIS (ZBW)
17
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1
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10
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17
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1
Team identity, supporter club identity, and fan relationships : a brand community network analysis of a soccer supporters club
Katz, Matthew
;
Baker, Thomas A., III.
;
Du, Hui
- In:
Journal of sport management : the official journal of …
34
(
2020
)
1
,
pp. 9-21
Persistent link: https://www.econbiz.de/10012173429
Saved in:
2
Prediction fan behavior through egocentric network analysis : examining season-ticket holder renewal
Katz, Matthew
;
Heere, Bob
;
Melton, E. Nicole
- In:
Journal of sport management : the official journal of …
34
(
2020
)
3
,
pp. 217-228
Persistent link: https://www.econbiz.de/10012293265
Saved in:
3
The strength of fan ties : emotional support in sport fan egocentirc networks
Katz, Matthew
;
Mansfield, Aaron C.
;
Tyler, B. David
- In:
Journal of sport management : the official journal of …
34
(
2020
)
4
,
pp. 291-302
Persistent link: https://www.econbiz.de/10012293281
Saved in:
4
It's our club! : from supporter psychological ownership to supporter formal ownership
Cocieru, Ovidiu C.
;
Delia, Elizabeth B.
;
Katz, Matthew
- In:
Sport management review
22
(
2019
)
3
,
pp. 322-334
Persistent link: https://www.econbiz.de/10012099370
Saved in:
5
Explaining attendance through the brand community triad : integrating network theory and team identification
Katz, Matthew
;
Ward, Rose Marie
;
Heere, Bob
- In:
Sport management review
21
(
2018
)
2
,
pp. 176-188
Persistent link: https://www.econbiz.de/10011866646
Saved in:
6
Distinguishing among mechanisms of social contagion in new product adoption : framework and illustration
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Choi, Jeonghye
-
2012
Persistent link: https://www.econbiz.de/10009503893
Saved in:
7
Distinguishing among multiple mechanisms of social contagion : social learning versus normative legitimation in new product adoption
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Choi, Jeonghye
-
2011
Persistent link: https://www.econbiz.de/10009356151
Saved in:
8
Social contagion in new product trial and repeat
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Lee, Jae Young
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 408-429
Persistent link: https://www.econbiz.de/10011291342
Saved in:
9
Empowerment within brand communities : overcoming the Achilles' heel of scale-free networks
Katz, Matthew
;
Heere, Bob
- In:
Sport management review
18
(
2015
)
3
,
pp. 370-383
Persistent link: https://www.econbiz.de/10011381873
Saved in:
10
Nonmonotonic status effects in new product adoption
Hu, Yansong
;
Van Den Bulte, Christophe
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 509-533
Persistent link: https://www.econbiz.de/10010402544
Saved in:
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