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~person:"Keränen, Joona"
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B-to-B-Marketing
13
Business-to-business marketing
13
Lieferantenmanagement
12
Supplier relationship management
12
Customer value
10
Kundenwert
10
Betriebliche Wertschöpfung
8
Beziehungsmarketing
8
Relationship marketing
8
Value creation
8
Selling
7
Verkauf
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B2B
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Business network
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Consumer behaviour
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Marketingmanagement
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Nachhaltige Entwicklung
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Sustainability
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Sustainable development
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Unternehmensnetzwerk
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Value-based selling
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Digitalisierung
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Keränen, Joona
Weber, Jürgen
435
Bruhn, Manfred
425
Fabozzi, Frank J.
322
Homburg, Christian
305
Meffert, Heribert
294
Becker, Wolfgang
271
Van Reenen, John
269
Corsten, Hans
257
Bloom, Nicholas
252
Wildemann, Horst
252
Wright, Mike
252
Horváth, Péter
238
Cheng, T. C. E.
229
Herstatt, Cornelius
226
McAleer, Michael
221
Van Wassenhove, Luk N.
213
Vrontis, Demetris
207
Choi, Tsan-Ming
206
Audretsch, David B.
198
Scheer, August-Wilhelm
198
Antony, Jiju
197
Schaltegger, Stefan
195
Burmann, Christoph
193
Mitchell, Olivia S.
192
Budhwar, Pawan S.
190
Gunasekaran, Angappa
184
Krcmar, Helmut
183
Esch, Franz-Rudolf
182
Gleich, Ronald
182
Gassmann, Oliver
181
Sarkis, Joseph
181
Ahlert, Dieter
179
Albach, Horst
179
Kotler, Philip
178
Schäffer, Utz
178
Pepels, Werner
176
Pond, George A.
176
Svensson, Göran
176
Kraus, Sascha
174
Brewster, Chris
173
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Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of business research : JBR
1
Journal of personal selling & sales management : JPSSM
1
MIT sloan management review
1
Management decision : MD
1
Technovation : an international journal of technical innovation and entrepreneurship
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
20
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1
Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences
Koponen, Jonna
;
Metsola, Jaakko
;
Salin, Lotta
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 238-251
Persistent link: https://www.econbiz.de/10014555774
Saved in:
2
What drives the implementation of customer success
management
? : antecedents of customer success
management
from suppliers' and customers' perspectives
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10013259095
Saved in:
3
How B2B suppliers articulate customer value propositions in the circular economy : four innovation-driven value creation logics
Ranta, Valtteri
;
Keränen, Joona
;
Aarikka-Stenroos, Leena
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 291-305
Persistent link: https://www.econbiz.de/10012285186
Saved in:
4
Three ways to sell value in B2B markets
Keränen, Joona
;
Terho, Harri
;
Saurama, Antti
- In:
MIT sloan management review
62
(
2021
)
1
,
pp. 64-70
Persistent link: https://www.econbiz.de/10012643333
Saved in:
5
The darker side of sustainability : tensions from sustainable business practices in business networks
Tura, Nina
;
Keränen, Joona
;
Patala, Samuli
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 221-231
Persistent link: https://www.econbiz.de/10012004393
Saved in:
6
Understanding the consequences of digital technology use in sales : multilevel tensions inside sales organizations
Micallef, Mark
;
Keränen, Joona
;
Kokshagina, Olga
- In:
Journal of personal selling & sales management : JPSSM
44
(
2024
)
1
,
pp. 84-99
Persistent link: https://www.econbiz.de/10014515167
Saved in:
7
Value co-destruction in hotel services : exploring the misalignment of cognitive scripts among customers and providers
Järvi, Henna
;
Keränen, Joona
;
Ritala, Paavo
;
Vilko, Jyri
- In:
Tourism management : research, policies, practice
77
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012152098
Saved in:
8
B2B influencer marketing : conceptualization and four managerial strategies
Mero, Joel
;
Vanninen, Heini
;
Keränen, Joona
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 79-93
Persistent link: https://www.econbiz.de/10014227529
Saved in:
9
Customer participation antecedents, profiles and value-in-use goals in complex B2B service exchange
Prior, Daniel D.
;
Keränen, Joona
;
Koskela, Sami
- In:
Industrial marketing management : the international …
82
(
2019
),
pp. 131-147
Persistent link: https://www.econbiz.de/10012128008
Saved in:
10
Sensemaking, sensegiving and absorptive capacity in complex procurements
Prior, Daniel D.
;
Keränen, Joona
;
Koskela, Sami
- In:
Journal of business research : JBR
88
(
2018
),
pp. 79-90
Persistent link: https://www.econbiz.de/10011869553
Saved in:
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