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~person:"Khan, Imran"
~subject:"Beziehungsmarketing"
~type:"article"
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Beziehungsmarketing
Consumer behaviour
22
Konsumentenverhalten
22
Brand management
15
Markenführung
15
Relationship marketing
15
Brand
9
Brand image
9
Markenartikel
9
Markenimage
9
Customer satisfaction
8
Kundenzufriedenheit
8
Brand experience
6
Corporate Social Responsibility
6
Corporate social responsibility
6
Internet marketing
6
Online-Marketing
6
Brand loyalty
5
CSR
5
Customer integration
4
Dienstleistungsqualität
4
Kundenintegration
4
Markentreue
4
Service quality
4
Age group
3
Altersgruppe
3
Confidence
3
Customer engagement
3
Customer experience
3
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3
Geschlecht
3
Social Web
3
Social web
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2
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15
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English
15
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Khan, Imran
Han, Heesup
44
Hollebeek, Linda D.
28
Mattila, Anna S.
28
Loureiro, Sandra Maria Correia
21
Bang, Nguyen
20
Kumar, V.
20
Verhoef, Peter C.
20
Klaus, Philipp
19
Prentice, Catherine
19
Hyun, Sunghyup Sean
17
Kumar, Vikas
17
Rather, Raouf Ahmad
17
Wong, IpKin Anthony
17
Ahn, Jiseon
16
Gil Saura, Irene
16
Sesé, F. Javier
16
Balaji, M. S.
15
Quach, Sara
15
Evanschitzky, Heiner
14
Grewal, Dhruv
14
Japutra, Arnold
14
Rahman, Zillur
14
So, Kevin Kam Fung
14
Tanford, Sarah
14
Bilgihan, Anil
13
Das, Gopal
13
Gong, Taeshik
13
Lemon, Katherine N.
13
McDonald, Heath
13
Qu, Hailin
13
Roy, Sanjit
13
Walsh, Gianfranco
13
Huber, Frank
12
Kim, Wansoo
12
Malthouse, Edward C.
12
Neslin, Scott A.
12
Sarkar, Abhigyan
12
Sreejesh, S.
12
Bruhn, Manfred
11
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Journal of retailing and consumer services
5
International journal of hospitality management
2
European business review
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
International journal of business excellence
1
International journal of retail & distribution management
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The journal of product & brand management
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ECONIS (ZBW)
15
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1
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
2
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
3
Corporate social responsibility and customer-citizenship behaviors : the role of customer-company identification
Fatma, Mobin
;
Khan, Imran
;
Kumar, Vikas
;
Shrivastava, …
- In:
European business review
34
(
2022
)
6
,
pp. 858-875
Persistent link: https://www.econbiz.de/10013412460
Saved in:
4
Customer engagement outcomes in mobile applications : self-congruence as a moderator
Khan, Imran
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014372561
Saved in:
5
Mobile app vs. desktop browser platforms : the relationships among customer engagement, experience, relationship quality and loyalty intention
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014299252
Saved in:
6
Do brands' social media marketing activities matter? : a moderation analysis
Khan, Imran
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209506
Saved in:
7
Customer experience and commitment in retailing : does customer age matter?
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305359
Saved in:
8
Gender, loyalty card membership, age, and critical incident recovery : do they moderate experience-loyalty relationship?
Khan, Imran
;
Fatma, Mobin
;
Shamim, Amjad
;
Joshi, Yatish
; …
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293824
Saved in:
9
Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
10
Customer engagement in the service context : an empirical investigation of the construct, its antecedents and consequences
Islam, Jamid Ul
;
Hollebeek, Linda D.
;
Rahman, Zillur
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 277-285
Persistent link: https://www.econbiz.de/10012114161
Saved in:
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