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~person:"Kim, Yu Kyoum"
~person:"Pedersen, Paul M."
~subject:"Consumer behaviour"
~subject:"Großveranstaltung"
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Search: subject_exact:"Sport event"
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Consumer behaviour
Großveranstaltung
Sport event
15
Sportveranstaltung
15
Konsumentenverhalten
11
Sportmarketing
9
Sports marketing
9
Sport
8
Sports
8
Professional sports
6
Profisport
6
attendance
3
Advertising effects
2
Big event
2
Designation of origin
2
Emotion
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Olympics
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Social Web
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Sport organization
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Sportorganisation
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Werbewirkung
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Advertising
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Athletes
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Auslandsinvestition
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Ball game
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Beziehungsmarketing
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Brand image
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Cause-Related Marketing
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China
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Consumer attitudes
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Kim, Yu Kyoum
Pedersen, Paul M.
Maennig, Wolfgang
26
Matheson, Victor A.
16
Funk, Daniel C.
11
O'Reilly, Norm
11
Parent, Milena M.
10
Feddersen, Arne
9
Preuß, Holger
9
Humphreys, Brad R.
8
Kaplanidou, Kyriaki
8
Fairley, Sheranne
7
Müller, Martin
7
Nadeau, John
7
Schreyer, Dominik
7
Szymanski, Stefan
7
Walker, Matthew
7
Wicker, Pamela
7
Dolan, Paul
6
Filo, Kevin
6
Kavetsos, Georgios
6
Ko, Yong Jae
6
Krekel, Christian
6
Liu, Dongfeng
6
Mavridis, Dimitris
6
Senik-Leygonie, Claudia
6
Ziebarth, Nicolas R.
6
Büch, Martin-Peter
5
Drayer, Joris
5
Dwyer, Brendan
5
Engelhardt, Bryan
5
Hayduk, Ted, III
5
Heere, Bob
5
Heslop, Louise A.
5
Koenigstorfer, Joerg
5
Shapiro, Stephen L.
5
Vierhaus, Christopher
5
Xing, Xiaoyan
5
Baade, Robert A.
4
Baumann, Robert
4
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International journal of sport management and marketing : IJSMM
3
International journal of sports marketing & sponsorship
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
European Sport management quarterly : ESMQ
1
Journal of management & organization : journal of Australian and New Zealand Academy of Management
1
Journal of nonprofit & public sector marketing
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
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ECONIS (ZBW)
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1
Why do(n't) young people watch the Olympics? : a comparison of motives and constraints for attendance and media viewing
Kim, Jeeyoon
;
Kim, Yu Kyoum
- In:
International journal of sport management and marketing …
21
(
2021
)
5/6
,
pp. 386-409
Persistent link: https://www.econbiz.de/10012800956
Saved in:
2
Coping as a mediation mechanism between severity of spectator dysfunctional behavior and revisit intention : the moderating effects of self-construal in sport consumption
Kim, Kyungyeol
;
Byon, Kevin K.
;
Pedersen, Paul M.
- In:
Journal of sport management : the official journal of …
34
(
2020
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10012173435
Saved in:
3
Applying network analysis to the social media communication of the Youth Olympic Games and the Olympic Games
Yoon, Juha
;
Gang, Alex C.
;
Pedersen, Paul M.
- In:
International journal of sport management and marketing …
20
(
2020
)
3/4
,
pp. 249-270
Persistent link: https://www.econbiz.de/10012523313
Saved in:
4
Meta-analytic review of sport consumption: factors affecting attendance to sporting events
Kim, Yu Kyoum
;
Magnusen, Marshall
;
Kim, Minjung
;
Lee, …
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
3
,
pp. 117-134
Persistent link: https://www.econbiz.de/10012153229
Saved in:
5
The effectiveness of advertising embedded in televised sport programming : how team performance influences attitude formation
Lee, Minkyo
;
Potter, Robert F.
;
Lim, Choong Hoon
; …
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 221-235
Persistent link: https://www.econbiz.de/10012000628
Saved in:
6
Sport fans in a "smart sport" (SS) age : drivers of smartphone use for sport consumption
Ha, Jae-Pil
;
Kang, Sun J.
;
Kim, Yu Kyoum
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 281-297
Persistent link: https://www.econbiz.de/10011781793
Saved in:
7
The effect of Twitter on sports fans' information processing : an analysis of the controversial referee's decision in the 2012 London Olympic Games
Lee, Min Kyo
;
Ryu, Sangyoon
;
Clavio, Galen
;
Lovell, M. David
- In:
International journal of sport management and marketing …
15
(
2014
)
3/4
,
pp. 102-119
Persistent link: https://www.econbiz.de/10011541862
Saved in:
8
Impact of mega sport events on destination image and country image
Kim, Jeeyoon
;
Kang, Joon Ho
;
Kim, Yu Kyoum
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
3
,
pp. 161-175
Persistent link: https://www.econbiz.de/10010417502
Saved in:
9
Understanding purchasing intentions in secondary sport ticket websites
Ahn, Taesoo
;
Suh, Young Ik
;
Lee, Jin Kyun
;
Pedersen, Paul M.
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 40-54
Persistent link: https://www.econbiz.de/10010489113
Saved in:
10
Determinants of consumers' attitudes toward a sport sponsorship : a tale from college athletics
Ko, Yong Jae
;
Kim, Yu Kyoum
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
3
,
pp. 185-207
Persistent link: https://www.econbiz.de/10010490409
Saved in:
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