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~person:"Kumar, Minu"
~person:"Schreier, Martin"
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Search: subject:"Produktgestaltung"
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Produktgestaltung
17
Product design
15
Consumer behaviour
8
Konsumentenverhalten
8
Beziehungsmarketing
4
Customer integration
4
Kundenintegration
4
New product development
4
Produktentwicklung
4
Relationship marketing
4
Aesthetics
3
Innovation
3
Innovation management
3
Innovationsmanagement
3
Integration
3
Kunde
3
Mass Customization
3
Mass customization
3
Zahlungsbereitschaft
3
Ästhetik
3
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2
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2
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2
Automotive industry
1
Brand
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English
13
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4
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Kumar, Minu
Schreier, Martin
Herrmann, Andreas
20
Sosa, Manuel
17
Thisse, Jacques-François
15
Verganti, Roberto
15
Anderson, Simon P.
13
Dell'Era, Claudio
13
Koppelmann, Udo
13
Orth, Ulrich R.
12
Chhajed, Dilip
11
Chan, Tian Heong
10
Eppinger, Steven D.
10
Landwehr, Jan Rüdiger
10
Spence, Charles
10
Dahl, Darren W.
9
Mihm, Jürgen
9
Palma, André de
9
Tsafarakis, Stelios
9
Baldwin, Carliss Y.
8
Bauer, Hans H.
8
Heitmann, Mark
8
Herstatt, Cornelius
8
Kohli, Rajeev
8
Ludden, Geke
8
Moss, Gloria
8
Motta, Massimo
8
Niedderer, Kristina
8
Toktay, L. Beril
8
Ulrich, Karl T.
8
Brown, Tim
7
Chen, Ying-Ju
7
Clune, Stephen
7
Eichner, Thomas
7
Grossman, Gene M.
7
Gupta, Surendra M.
7
Helpman, Elhanan
7
Huber, Frank
7
Loch, Christoph H.
7
Mital, Anil
7
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The journal of product innovation management : an international publication of the Product Development & Management Association
3
Business horizons
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Enhancing knowledge development in marketing ; Vol. 21
1
Gabler Edition Wissenschaft / Innovation und Entrepreneurship
1
Innovation und Entrepreneurship
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing
1
Journal of marketing research
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing letters : a journal of research in marketing
1
SpringerLink / Bücher
1
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
1
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ECONIS (ZBW)
16
USB Cologne (EcoSocSci)
1
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1
Paying twice for aesthetic customization? : the negative effect of uniqueness on a product's resale value
Fuchs, Matthias
;
Schreier, Martin
- In:
Journal of marketing research
60
(
2023
)
3
,
pp. 602-624
Persistent link: https://www.econbiz.de/10014294956
Saved in:
2
Beyond form and function : why do consumers value product design?
Kumar, Minu
;
Noble, Charles H.
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 613-620
Persistent link: https://www.econbiz.de/10011436022
Saved in:
3
Aesthetic principles in product design and cognitive appraisals : predicting emotional responses to beauty
Kumar, Minu
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 234-251)
.
2016
Persistent link: https://www.econbiz.de/10011593201
Saved in:
4
Enhancing consumers' affection for a brand using product design
Kumar, Minu
;
Townsend, Janell D.
;
Vorhies, Douglas W.
- In:
The journal of product innovation management : an …
32
(
2015
)
5
,
pp. 716-730
Persistent link: https://www.econbiz.de/10011441454
Saved in:
5
User-generated versus designer-generated products : a performance assessment at Muji
Nishikawa, Hidehiko
;
Schreier, Martin
;
Ogawa, Susumu
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 160-167
Persistent link: https://www.econbiz.de/10009746286
Saved in:
6
The innovation effect of user design : exploring consumers' innovation perceptions of firms selling products designed by users
Schreier, Martin
;
Fuchs, Christoph
;
Dahl, Darren W.
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009782922
Saved in:
7
Consumer value product design and its measure
Kumar, Minu
;
Noble, Charles H.
-
2011
Persistent link: https://www.econbiz.de/10010191068
Saved in:
8
The "I designed it myself" effect in mass customization
Franke, Nikolaus
;
Schreier, Martin
;
Kaiser, Ulrike
- In:
Management science : journal of the Institute for …
56
(
2010
)
1
,
pp. 125-140
Persistent link: https://www.econbiz.de/10003946178
Saved in:
9
Why customers value self-designed products : the importance of process effort and enjoyment
Franke, Nikolaus
;
Schreier, Martin
- In:
The journal of product innovation management : an …
27
(
2010
)
7
,
pp. 1020-1031
Persistent link: https://www.econbiz.de/10008736803
Saved in:
10
Exploring the appeal of product design : a grounded, value-based model of key design elements and relationships
Noble, Charles H.
;
Kumar, Minu
- In:
The journal of product innovation management : an …
27
(
2010
)
5
,
pp. 640-657
Persistent link: https://www.econbiz.de/10008649333
Saved in:
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