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~person:"Kumar, V."
~person:"Stock-Homburg, Ruth"
~subject:"Kundenwert"
~type_genre:"Book section"
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Kundenwert
Beziehungsmarketing
22
Relationship marketing
22
Customer satisfaction
6
Kundenzufriedenheit
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Customer value
4
Marketing management
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Marketingmanagement
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Kumar, V.
Stock-Homburg, Ruth
Bruhn, Manfred
5
Georgi, Dominik
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Hadwich, Karsten
4
Maas, Peter
3
Matzler, Kurt
3
Skiera, Bernd
3
Bejou, David
2
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Brodie, Roderick J.
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Gelbrich, Katja
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Gneiser, Martin Sebastian
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Greve, Goetz
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Haller, Matthias
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Krafft, Manfred
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Müller, Stefan
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Pechlaner, Harald
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Wall, Friederike
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Beyioku, Adetunji
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Handbook of research on customer equity in marketing
2
Handbook of marketing and finance
1
Handbook of marketing strategy
1
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ECONIS (ZBW)
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1
The future of customer equity
Kumar, V.
;
Shukla, Gayatri
- In:
Handbook of research on customer equity in marketing
,
(pp. 483-492)
.
2015
Persistent link: https://www.econbiz.de/10010483412
Saved in:
2
Aggregate- and individual-level customer lifetime value
Kumar, V.
;
Pansari, Anita
- In:
Handbook of research on customer equity in marketing
,
(pp. 44-76)
.
2015
Persistent link: https://www.econbiz.de/10010483500
Saved in:
3
Enhancing financial performance : the power of customer metrics
Kumar, V.
;
Umashankar, Nita
- In:
Handbook of marketing and finance
,
(pp. 9-42)
.
2012
Persistent link: https://www.econbiz.de/10009552536
Saved in:
4
Customer lifetime value management : strategies to measure and maximize customer profitability
Kumar, V.
;
Rajan, Bharath
- In:
Handbook of marketing strategy
,
(pp. 107-134)
.
2012
Persistent link: https://www.econbiz.de/10009530867
Saved in:
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