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~person:"Kumar, V."
~subject:"Marketingmanagement"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
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Marketingmanagement
Beziehungsmarketing
49
Relationship marketing
49
Marketing management
26
Customer value
25
Kundenwert
25
Consumer behaviour
24
Konsumentenverhalten
24
Brand management
13
Markenführung
13
USA
13
United States
13
Marketing
12
Theorie
10
Theory
10
B-to-B-Marketing
9
Business-to-business marketing
9
Customer satisfaction
9
Kundenzufriedenheit
9
Firm performance
8
Lieferantenmanagement
8
Performance measurement
8
Performance-Messung
8
Supplier relationship management
8
Unternehmenserfolg
8
Emerging economies
7
Measurement
7
Messung
7
Schwellenländer
7
customer lifetime value
7
Brand
6
Brand image
6
Markenartikel
6
Markenimage
6
Viral marketing
6
Virales Marketing
6
Customer engagement
5
Customer integration
5
Einzelhandel
5
International marketing
5
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Article
26
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Article in journal
Fallstudie
Aufsatz in Zeitschrift
25
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5
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5
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5
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English
25
German
1
Author
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Kumar, V.
Vrontis, Demetris
26
O'Cass, Aron
23
Melewar, T. C.
21
Homburg, Christian
19
Balmer, John M. T.
18
Morgan, Neil A.
18
Calantone, Roger J.
16
Gilmore, Audrey
16
Kitchen, Philip J.
16
Lindgreen, Adam
16
Pitt, Leyland F.
16
Yan, Ruiliang
16
Brettel, Malte
15
Di Benedetto, C. Anthony
15
Bruhn, Manfred
14
Foroudi, Pantea
14
Hunt, Shelby D.
14
Thrassou, Alkis
14
Gierl, Heribert
13
Morgan, Robert
13
Palmatier, Robert W.
13
Varadarajan, Rajan
13
Hult, G. Tomas M.
12
Ko, Eunju
12
Ngo, Liem Viet
12
Schultz, Don E.
12
Sheth, Jagdish N.
12
Singh, Ramendra
12
Albers, Sönke
11
Bauer, Hans H.
11
Blankson, Charles
11
Dekimpe, Marnik G.
11
Laukkanen, Tommi
11
Pauwels, Koen
11
Piercy, Nigel
11
Terho, Harri
11
Dibb, Sally
10
Herrmann, Andreas
10
O'Dwyer, Michele
10
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Journal of marketing
6
Journal of the Academy of Marketing Science
5
Journal of marketing research : JMR
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing
1
MIT sloan management review
1
Management information systems : mis quarterly
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing mix decisions : new perspectives and practices
1
Review of marketing research
1
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ECONIS (ZBW)
26
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1
The relative influence of economic and relational direct
marketing
communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
2
Synergistic effects of social media and traditional
marketing
on brand sales : capturing the time-varying effects
Kumar, V.
;
Paulich, Brianna JeeWon
;
Greene, Mallik
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 268-288
Persistent link: https://www.econbiz.de/10011658080
Saved in:
3
Unlocking the power of
marketing
: understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
Saved in:
4
Using Big Data to model time-varying effects for
marketing
resource (re)allocation
Saboo, Alok R.
;
Kumar, V.
;
Park, Insu
- In:
Management information systems : mis quarterly
40
(
2016
)
4
,
pp. 911-939
Persistent link: https://www.econbiz.de/10011612499
Saved in:
5
Integrating theory and practice in
marketing
Kumar, V.
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
Saved in:
6
Accessing the influence of strategic
marketing
research on generating impact : moderating roles of models, journals, and estimation approaches
Kumar, V.
;
Sharma, Amalesh
;
Gupta, Shaphali
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 164-185
Persistent link: https://www.econbiz.de/10011658048
Saved in:
7
Marketing
communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
8
Assessing the effect of
marketing
investments in a business
marketing
context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
9
Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
10
Looking through the
marketing
lens : my journey so far ...
Kumar, V.
-
2011
Persistent link: https://www.econbiz.de/10009270384
Saved in:
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