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~person:"Kunkel, Thilo"
~subject:"Brand management"
~subject:"Markenimage"
~subject:"Öffentlichkeitsarbeit"
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social media
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Kunkel, Thilo
Loureiro, Sandra Maria Correia
14
Burmann, Christoph
10
Cova, Bernard
10
Gázquez-Abad, Juan Carlos
10
Saxton, Gregory D.
10
Filieri, Raffaele
9
Martínez-López, Francisco J.
9
Rita, Paulo
9
Veloutsou, Cleopatra
9
Hajli, Nick
8
Hollebeek, Linda D.
8
Pleil, Thomas
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Ranfagni, Silvia
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Schivinski, Bruno
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Scott, David Meerman
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Camilleri, Mark Anthony
7
Etter, Michael
7
Guo, Chao
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Harrigan, Paul
7
Kucharska, Wioleta
7
Melewar, T. C.
7
Ozuem, Wilson
7
Theobald, Elke
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Usman, Osly
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Bang, Nguyen
6
Becker, Kip
6
Dessart, Laurence
6
Füller, Johann
6
Haverila, Kai
6
McLaughlin, Caitlin
6
Rahman, Zillur
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Waters, Richard D.
6
Bernritter, Stefan F.
5
Bilro, Ricardo Godinho
5
Chan-Olmsted, Sylvia M.
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Johnen, Marius
5
Karjaluoto, Heikki
5
Kim, Hye-yŏng
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European Sport management quarterly : ESMQ
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Journal of sport management : the official journal of the North American Society of Sport Management
1
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ECONIS (ZBW)
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1
Managing social media through crisis : a content analysis of Instagram posts before and during the COVID-19 pandemic
Kennedy, Heather
;
Bredikhina, Nataliya
;
Athanas-Linden, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 284-301
Persistent link: https://www.econbiz.de/10014475745
Saved in:
2
Superboosting the athlete social media brand : events as an opportunity for follower growth
Bredikhina, Nataliya
;
Gupta, Keshav
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1819-1842
Persistent link: https://www.econbiz.de/10014443786
Saved in:
3
The influence of personal branding and institutional factors on the name, image, and likeness value of collegiate athletes' social media posts
Cocco, Adam R.
;
Kunkel, Thilo
;
Baker, Bradley J.
- In:
Journal of sport management : the official journal of …
37
(
2023
)
5
,
pp. 359-370
Persistent link: https://www.econbiz.de/10014340593
Saved in:
4
Athlete interrupted : exploration of athletes' personal brand management in times of crisis
Bredikhina, Nataliya
;
Sveinson, Katherine
;
Kunkel, Thilo
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 212-227
Persistent link: https://www.econbiz.de/10013411489
Saved in:
5
Becoming more than an athlete : developing an athlete's personal brand using strategic philanthropy
Kunkel, Thilo
;
Doyle, Jason
;
Na, Sangwon
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 358-378
Persistent link: https://www.econbiz.de/10013271113
Saved in:
6
Athlete branding via social media : examining the factors influencing consumer engagement on Instagram
Doyle, Jason P.
;
Su, Yiran
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
4
,
pp. 506-526
Persistent link: https://www.econbiz.de/10013350474
Saved in:
7
Exploring athlete brand image development on social media : the role of signalling through source credibility
Na, Sangwon
;
Kunkel, Thilo
;
Doyle, Jason
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
1
,
pp. 88-108
Persistent link: https://www.econbiz.de/10012256471
Saved in:
8
The rise of an athlete brand : factors influencing the social media following of athletes
Su, Yiran
;
Baker, Bradley J.
;
Doyle, Jason P.
;
Kunkel, Thilo
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10012597279
Saved in:
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