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~person:"Kuusela, Hannu"
~person:"Pfisterer, Lucas"
~subject:"Consumer behaviour"
~subject:"Customer integration"
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Search: subject_exact:"Service-Dominant Logic"
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Consumer behaviour
Customer integration
Service-Dominant Logic
7
Service-dominant logic
7
Betriebliche Wertschöpfung
4
Value creation
4
Beziehungsmarketing
3
Customer value
3
Konsumentenverhalten
3
Kundenintegration
3
Kundenwert
3
Relationship marketing
3
Business process management
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Customer data
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Marketing theory
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Marketingtheorie
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service-dominant logic
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Customer relationship management
1
Customer usage process
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Kundendaten
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Lieferantenmanagement
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Marktforschung
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Micro-foundations
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Retail trade
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Reverse use of customer data
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Service logic
1
Service management
1
Service-dominant Logic
1
Supplier relationship management
1
Theorie
1
Theory
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Usage Processes
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Value Co-creation
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Kuusela, Hannu
Pfisterer, Lucas
Vargo, Stephen L.
7
Hughes, Tim
6
Edvardsson, Bo
5
Tronvoll, Bård
5
Akaka, Melissa Archpru
4
Barrutia, José M.
4
Grönroos, Christian
4
Helkkula, Anu
4
Hilton, Toni
4
Balaji, M. S.
3
Blaschke, Michael
3
Echebarria, Carmen
3
Gummerus, Johanna
3
Jonas, Julia M.
3
Lappalainen, Inka
3
Lusch, Robert F.
3
Parida, Vinit
3
Ranjan, Kumar Rakesh
3
Read, Stuart
3
Roth, Stefan
3
Roy, Sanjit
3
Saarijärvi, Hannu
3
Shamim, Amjad
3
Sparks, Leigh
3
Tsiotsou, Rodoula H.
3
Vafeas, Mario
3
Aier, Stephan
2
Albinsson, Pia A.
2
Alexander Joseph Ibnu Wibowo
2
Altinay, Levent
2
Alves, Helena
2
Anagnostopoulos, Christos
2
Andreini, Daniela
2
Andreu, Luisa
2
Anker, Thomas Boysen
2
Arıca, Resat
2
Baglieri, Enzo
2
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European business review : EBR ; the official journal of the International Management Centres, Europe
1
Marketing : ZFP ; journal of research and management
1
Marketing intelligence & planning
1
Marketing theory
1
Service Value als Werttreiber : Konzepte, Messung und Steuerung
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
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Value creation in usage processes : investigating the micro-foundations of "value-in-use"
Pfisterer, Lucas
;
Roth, Stefan
- In:
Marketing : ZFP ; journal of research and management
40
(
2018
)
3
,
pp. 31-42
Persistent link: https://www.econbiz.de/10011913387
Saved in:
2
Unlocking the transformative potential of customer data in retailing
Saarijärvi, Hannu
;
Kuusela, Hannu
;
Kannan, P. K.
; …
- In:
The international review of retail, distribution and …
26
(
2016
)
3
,
pp. 225-241
Persistent link: https://www.econbiz.de/10011543275
Saved in:
3
Customer usage processes : a conceptualization and differentiation
Pfisterer, Lucas
;
Roth, Stefan
- In:
Marketing theory
15
(
2015
)
3
,
pp. 401-422
Persistent link: https://www.econbiz.de/10011492816
Saved in:
4
Die Bedeutung von Nutzungsprozessen für den Service Value
Roth, Stefan
;
Pfisterer, Lucas
- In:
Service Value als Werttreiber : Konzepte, Messung und …
,
(pp. 223-243)
.
2014
Persistent link: https://www.econbiz.de/10010359513
Saved in:
5
Value co-creation : theoretical approaches and practical implications
Saarijärvi, Hannu
;
Kannan, P. K.
;
Kuusela, Hannu
- In:
European business review : EBR ; the official journal …
25
(
2013
)
1
,
pp. 6-19
Persistent link: https://www.econbiz.de/10009757397
Saved in:
6
Customer relationship management : the evolving role of customer data
Saarijärvi, Hannu
;
Karjaluoto, Heikki
;
Kuusela, Hannu
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 584-600
Persistent link: https://www.econbiz.de/10010226626
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