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~person:"Law, Rob"
~person:"Rita, Paulo"
~subject:"Internet marketing"
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Internet marketing
Viral marketing
19
Virales Marketing
19
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11
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10
Consumer behaviour
7
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7
Hotel industry
5
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Law, Rob
Rita, Paulo
Law, Chun Hung Roberts
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Bigné Alcañiz, J. Enrique
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Duan, Wenjing
8
Fan, Weiguo
7
Xie, Karen L.
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Filieri, Raffaele
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Liu, Yong
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Tan, Yong
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Adena, Maja
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Akram, Umair
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Bradley, Graham L.
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Datta, Biplab
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Dens, Nathalie
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Dwivedi, Yogesh Kumar
5
Gu, Bin
5
Hager, Anselm
5
Mariani, Marcello M.
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Phua, Joe
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Ruiz Mafe, Carla
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Verma, Sanjeev
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Balaji, M. S.
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Bilgihan, Anil
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Chakraborty, Uttam
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Du, Qianzhou
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Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
1
International journal of hospitality management
1
International journal of technology marketing : IJTMkt
1
Journal of air transport management
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
10
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1
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
2
The impact of COVID-19 on tourism : analysis of online reviews in the airlines sector
Rita, Paulo
;
Moro, Sérgio
;
Cavalcanti, Gabriel
- In:
Journal of air transport management
104
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013383514
Saved in:
3
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
4
Differences between TripAdvisor and Booking.com in branding co-creation
Tiago, Maria Teresa Borges
;
Arruda, Carolina
;
Tiago, …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 380-388
Persistent link: https://www.econbiz.de/10012435336
Saved in:
5
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
6
Moderating effects of product heterogeneity between online word-of-mouth and hotel sales
Lu, Qi
;
Ye, Qiang
;
Law, Rob
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10010348272
Saved in:
7
"Do we believe in TripAdvisor?" : examining credibility perceptions and online travelers' attitude toward using user-generated content
Ayeh, Julian K.
;
Au, Norman
;
Law, Rob
- In:
Journal of travel research : a quarterly publication of …
52
(
2013
)
4
,
pp. 437-452
Persistent link: https://www.econbiz.de/10009767236
Saved in:
8
Towards an understanding of online travellers' acceptance of consumer-generated media for travel planning : integrating technology acceptance and source credibility factors
Ayeh, Julian K.
;
Au, Norman
;
Law, Rob
- In:
Information and communication technologies in tourism …
,
(pp. 254-267)
.
2013
Persistent link: https://www.econbiz.de/10009755620
Saved in:
9
A behavioral analysis of web sharers and browsers in Hong Kong using targeted association rule mining
Rong, Jia
;
Vu, Huy Quan
;
Law, Rob
;
Li, Gang
- In:
Tourism management : research, policies, practice
33
(
2012
)
4
,
pp. 731-740
Persistent link: https://www.econbiz.de/10009510098
Saved in:
10
The impact of online user reviews on hotel room sales
Ye, Qiang
;
Law, Rob
;
Gu, Bin
- In:
International journal of hospitality management
28
(
2009
)
1
,
pp. 180-182
Persistent link: https://www.econbiz.de/10003799073
Saved in:
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