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~person:"Loureiro, Sandra Maria Correia"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
16
Brand management
12
Markenführung
12
Beziehungsmarketing
9
Relationship marketing
9
Social Web
9
Social web
9
Brand image
6
Markenimage
6
Virtual reality
6
Virtuelle Realität
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Internet marketing
5
Online-Marketing
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Tourism
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Customer integration
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Loureiro, Sandra Maria Correia
Belk, Russell W.
37
Gierl, Heribert
34
Laroche, Michel
29
Warlop, Luk
29
Mattila, Anna S.
25
Chandon, Pierre
23
Ko, Eunju
23
Grunert, Klaus G.
22
Bronnenberg, Bart J.
21
Chintagunta, Pradeep K.
21
Grewal, Dhruv
21
Haws, Kelly L.
21
Kim, Jungkeun
21
Dhar, Ravi
20
Gijsbrechts, Els
20
Netessine, Serguei
20
Walsh, Gianfranco
20
Dellaert, Benedict G. C.
19
Seo, Yuri
19
Verhoef, Peter C.
19
Wagner, Udo
19
Bijmolt, Tammo H. A.
18
Filieri, Raffaele
18
Krishna, Aradhna
18
Pieters, Rik
18
Simonson, Itamar
18
Dahl, Darren W.
17
Diamantopoulos, Adamantios
17
Franses, Philip Hans
17
Cleveland, Mark
16
Fitzsimons, Gavan J.
16
Hauser, John R.
16
Schramm-Klein, Hanna
16
Wedel, Michel
16
Berger, Jonah
15
Homburg, Christian
15
Inderst, Roman
15
Janiszewski, Chris A.
15
Nair, Harikesh
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Journal of promotion management : innovations in planning and applied research
7
Journal of business research : JBR
2
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
International journal of wine business research : IJWBR
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Qualitative market research : an international journal
1
Tourism and hospitality research : THR
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ECONIS (ZBW)
16
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16
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1
Cognitive image, mental imagery, and responses (CI-MI-R) : mediation and moderation effects
Loureiro, Sandra Maria Correia
;
Roschk, Holger
;
Ali, Faizan
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
4
,
pp. 903-920
Persistent link: https://www.econbiz.de/10012880693
Saved in:
2
How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories
Loureiro, Sandra Maria Correia
;
Friedmann, Enav
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303784
Saved in:
3
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
4
Exploring a new form of interaction in the match day : virtual reality technologies among fans of soccer
Langaro, Daniela
;
Oliveira, Pedro
;
Loureiro, Sandra …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 729-748
Persistent link: https://www.econbiz.de/10013277302
Saved in:
5
How escapism leads to behavioral intention in a virtual reality store with background music?
Loureiro, Sandra Maria Correia
;
Guerreiro, João Pedro …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 288-300
Persistent link: https://www.econbiz.de/10012643762
Saved in:
6
AI meaning and applications in the consumer sector of retailing, hospitality, and tourism
Loureiro, Sandra Maria Correia
;
Ashfaq, Muhammad
; …
-
2021
Persistent link: https://www.econbiz.de/10013285701
Saved in:
7
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
8
The impact of nostalgia and probability markers on the effectiveness of advertising creative strategies
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 791-811
Persistent link: https://www.econbiz.de/10012258105
Saved in:
9
Promoting brand relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
10
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
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