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~person:"Malhotra, Naresh K."
~person:"Sharma, Piyush"
~subject:"Conjoint-Analyse"
~subject:"Dienstleistungsqualität"
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Conjoint-Analyse
Dienstleistungsqualität
Marktforschung
54
Market research
49
Consumer behaviour
33
Konsumentenverhalten
33
Marketing theory
29
Marketingtheorie
29
Marketing
25
Theorie
21
Theory
21
Lieferantenmanagement
20
Supplier relationship management
20
Beziehungsmarketing
19
Relationship marketing
19
Service quality
18
Customer satisfaction
17
Kundenzufriedenheit
17
B-to-B-Marketing
15
Business-to-business marketing
15
Marketingmanagement
15
Marketing management
14
Brand management
13
Markenführung
13
Marketingforschung
11
Brand image
9
International marketing
9
Internationales Marketing
9
Markenimage
9
Naresh K. Malhotra
9
USA
9
United States
9
Customer service
7
Kundenservice
7
Brand
6
Innovation
6
Markenartikel
6
Cross-cultural management
5
Dienstleistungsmarketing
5
Interkulturelles Management
5
Services marketing
5
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18
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18
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2
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2
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English
21
Author
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Malhotra, Naresh K.
Sharma, Piyush
Gustafsson, Anders
27
Bruhn, Manfred
25
Mattila, Anna S.
25
Prentice, Catherine
25
Han, Heesup
24
Huber, Frank
23
Herrmann, Andreas
18
McColl-Kennedy, Janet R.
18
Gong, Taeshik
15
Klaus, Philipp
14
Stauss, Bernd
13
Teichert, Thorsten
13
Balaji, M. S.
12
Bauer, Hans H.
12
Edvardsson, Bo
12
Gil Saura, Irene
12
Quach, Sara
12
Sreejesh, S.
12
Usman, Osly
11
Van Vaerenbergh, Yves
11
Witell, Lars
11
Benkenstein, Martin
10
Das, Jishnu
10
Green, Paul E.
10
Grewal, Dhruv
10
Grégoire, Yany
10
Hollebeek, Linda D.
10
Jang, Soocheong
10
Park, Jungkun
10
Prybutok, Victor R.
10
Qu, Hailin
10
Rao, Vithala R.
10
Wirtz, Jochen
10
Wong, IpKin Anthony
10
Bolton, Ruth N.
9
Eggers, Felix
9
Izogo, Ernest Emeka
9
Patterson, Paul G.
9
Voorhees, Clay M.
9
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The journal of services marketing
5
Journal of business research : JBR
3
Journal of retailing and consumer services
3
Journal of service management
2
Branding and sustainable competitive advantage : building virtual presence
1
Journal of international consumer marketing
1
Journal of retailing
1
Journal of service research : JSR
1
Journal of service theory and practice : JSTP
1
Psychology & marketing
1
Review of marketing research
1
The handbook of marketing research : uses, misuses, and future advances
1
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ECONIS (ZBW)
21
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1
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1
Role of downward versus upward social comparison in service recovery : testing a mediated moderation model with two empirical studies
Chen, Ke
;
Zhan, Wu
;
Sharma, Piyush
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014372531
Saved in:
2
Long-term oriented
marketing
relationships and ethical conduct in outsourcing sector
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Capel, Celine …
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 372-388
Persistent link: https://www.econbiz.de/10011485883
Saved in:
3
Exploring customers' zone of tolerance for B2B professional service quality
Ho, Angus
;
Sharma, Piyush
;
Hosie, Peter J.
- In:
The journal of services marketing
29
(
2015
)
5
,
pp. 380-392
Persistent link: https://www.econbiz.de/10011387806
Saved in:
4
Demystifying the impact of customer participation on citizenship behaviors through interpersonal attraction and its contingencies
Chan, Kimmy Wa
;
Gong, Taeshik
;
Sharma, Piyush
;
Chu, Candace
- In:
Journal of business research : JBR
150
(
2022
),
pp. 297-310
Persistent link: https://www.econbiz.de/10013365716
Saved in:
5
Customer engagement and relationships in multi-actor service ecosystems
Sharma, Piyush
;
Jain, Kokil
;
Kingshott, Russel P. J.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 487-494
Persistent link: https://www.econbiz.de/10012417370
Saved in:
6
Self-service technology in supermarkets : do frontline staff still matter?
Sharma, Piyush
;
Ueno, Akiko
;
Kingshott, Russel
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012433423
Saved in:
7
Personal reflections on my research contribution to
marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009270382
Saved in:
8
A two-dimensional model of trust-value-loyalty in service relationships
Chai, Joe Choon Yean
;
Malhotra, Naresh K.
;
Alpert, Frank
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 23-31
Persistent link: https://www.econbiz.de/10011347848
Saved in:
9
Are strong brands a source of competitive advantage in the virtual world?
Sharma, Piyush
- In:
Branding and sustainable competitive advantage : …
,
(pp. 4-23)
.
2012
Persistent link: https://www.econbiz.de/10009707222
Saved in:
10
Exploring service climate and employee performance in multicultural service setting
Fung, Chaktin
;
Sharma, Piyush
;
Zhan, Wu
;
Su, Yong
- In:
The journal of services marketing
31
(
2017
)
7
,
pp. 784-798
Persistent link: https://www.econbiz.de/10011801548
Saved in:
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