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~person:"Malhotra, Naresh K."
~person:"Stauss, Bernd"
~subject:"Dienstleistungsqualität"
~subject:"USA"
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Dienstleistungsqualität
USA
Marktforschung
55
Theorie
54
Theory
54
Beziehungsmarketing
52
Relationship marketing
52
Market research
50
Marketing
44
Marketing theory
30
Marketingtheorie
30
Customer service
19
Kundenservice
19
Consumer behaviour
18
Konsumentenverhalten
18
Service quality
17
Dienstleistungsmarketing
16
Services marketing
16
Beschwerdemanagement
14
Complaint management
14
Customer satisfaction
14
Dienstleistung
14
Kundenzufriedenheit
14
Marketingmanagement
14
Marketing management
13
Dienstleistungsmanagement
12
Service management
12
Marketingforschung
11
Qualitätsmanagement
11
Deutschland
10
Germany
10
Quality management
10
Servicepolitik
10
Naresh K. Malhotra
9
Economics
8
Kunde
8
B-to-B-Marketing
7
Brand management
7
Business-to-business marketing
7
Dienstleistungssektor
7
Markenführung
7
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English
17
German
8
Author
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Malhotra, Naresh K.
Stauss, Bernd
Mattila, Anna S.
31
Han, Heesup
30
Bruhn, Manfred
27
Prentice, Catherine
26
Kotler, Philip
25
Kumar, V.
23
Smith, Alan D.
22
Waldfogel, Joel
21
Jang, Soocheong
18
McColl-Kennedy, Janet R.
18
Gustafsson, Anders
16
Hollebeek, Linda D.
16
Berry, Steven
15
Gong, Taeshik
15
Grewal, Dhruv
15
Klaus, Philipp
15
Sharma, Piyush
15
Czinkota, Michael R.
14
Homburg, Christian
14
Jones, D. G. Brian
14
Kaiser, Harry M.
14
Tadajewski, Mark
14
Berndt, Ernst R.
13
Calantone, Roger J.
13
Edvardsson, Bo
13
Gil Saura, Irene
13
Netessine, Serguei
13
Park, Jungkun
13
Walsh, Gianfranco
13
Balaji, M. S.
12
Day, George S.
12
Eizenberg, Alon
12
Grégoire, Yany
12
Quach, Sara
12
Ronkainen, Ilkka A.
12
Silk, Alvin J.
12
Sreejesh, S.
12
Van Vaerenbergh, Yves
12
Voorhees, Clay M.
12
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QUIS <11, 2009, Wolfsburg>
1
Published in...
All
Journal of business-to-business marketing
3
Best practices in international marketing
1
Dienstleistungsqualität : Konzepte - Methoden - Erfahrungen
1
Focus Dienstleistungsmarketing
1
Fokus Dienstleistungsmarketing
1
Forum Dienstleistungsmanagement
1
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
1
Gabler-Edition Wissenschaft / Focus Dienstleistungsmarketing
1
Journal of international consumer marketing
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of service management
1
Marketing : ZFP ; journal of research and management
1
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
1
Prentice-Hall international editions
1
Psychology & marketing
1
Serviceorientierung im Unternehmen : Forum Dienstleistungsmanagement
1
SpringerLink / Bücher
1
The journal of services marketing
1
Wissenschaft & Praxis
1
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ECONIS (ZBW)
24
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1
Long-term oriented
marketing
relationships and ethical conduct in outsourcing sector
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Capel, Celine …
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 372-388
Persistent link: https://www.econbiz.de/10011485883
Saved in:
2
Reply: Assessing B2B research in the
marketing
literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
3
Commentary on "The essence of business
marketing
theory, research and tactics : contributions by the Journal of Business-to-Business
Marketing
," by Lichtenthal, Mummalaneni, and Wi...
Malhotra, Naresh K.
;
Uslay, Can
;
Ndubisi, Nelson Oly
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10003814692
Saved in:
4
Commentary: relative presence of business-to-business research in the
marketing
literature : the demand-oriented path forward
Malhotra, Naresh K.
;
Uslay, Can
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 23-30
Persistent link: https://www.econbiz.de/10003851180
Saved in:
5
Serviceorientierung im Unternehmen : Forum Dienstleistungsmanagement
Bruhn, Manfred
-
2010
. Manfred Bruhn ist Ordinarius für Betriebswirtschaftslehre, insbesondere
Marketing
und Unternehmensführung, an der …
Persistent link: https://www.econbiz.de/10014424897
Saved in:
6
Serviceorientierung im Unternehmen : Forum Dienstleistungsmanagement
Bruhn, Manfred
(
ed.
);
Stauss, Bernd
(
ed.
)
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003901859
Saved in:
7
A two-dimensional model of trust-value-loyalty in service relationships
Chai, Joe Choon Yean
;
Malhotra, Naresh K.
;
Alpert, Frank
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 23-31
Persistent link: https://www.econbiz.de/10011347848
Saved in:
8
Besonderheiten der Qualitätsmessung bei industriellen Dienstleistungen unter besonderer Berücksichtigung der Buying Center-Problematik
Stauss, Bernd
- In:
Marktleistung und Wettbewerb : strategische und …
,
(pp. 503-523)
.
1997
Persistent link: https://www.econbiz.de/10001298604
Saved in:
9
Marketing
research : an applied orientation
Malhotra, Naresh K.
-
1999
-
3. ed
Persistent link: https://www.econbiz.de/10000670855
Saved in:
10
QUIS 11 : moving forward with service quality
Stauss, Bernd
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008656281
Saved in:
1
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