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~person:"Malhotra, Naresh K."
~subject:"Naresh K. Malhotra"
~subject:"Theorie"
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Naresh K. Malhotra
Theorie
Marketing theory
29
Marketingtheorie
29
Market research
23
Marktforschung
23
Theory
11
Marketing
4
International marketing
3
Internationales Marketing
3
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8
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English
14
Author
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Malhotra, Naresh K.
Kotler, Philip
13
Kleinaltenkamp, Michael
12
Keller, Kevin Lane
9
Kuß, Alfred
9
Pepels, Werner
9
Homburg, Christian
8
Krohmer, Harley
7
Meffert, Heribert
7
Albers, Sönke
6
Backhaus, Klaus
6
Bultez, Alain V.
6
Gierl, Heribert
6
Hair, Joseph F.
6
Lamb, Charles W.
6
McDaniel, Carl D.
6
Wierenga, Berend
6
Hruschka, Harald
5
Hörschgen, Hans
5
Kaas, Klaus Peter
5
Mullins, John W.
5
Olbrich, Rainer
5
Sander, Matthias
5
Sheth, Jagdish N.
5
Walker, Orville C.
5
Bagozzi, Richard P.
4
Bruhn, Manfred
4
Dekimpe, Marnik G.
4
Dichtl, Erwin
4
Franses, Philip Hans
4
Hammann, Peter
4
Hansen, Ursula
4
Steffenhagen, Hartwig
4
Berndt, Ralph
3
Bliemel, Friedhelm
3
Blythe, Jim
3
Bode, Matthias
3
Brodie, Roderick J.
3
Cansier, Adrienne
3
Claßen, Matthias
3
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SAGE library in marketing
6
Legends in marketing
3
Fundamentals of marketing research ; Vol. 1
2
Pearson always learning
1
Review of marketing research
1
Source
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ECONIS (ZBW)
14
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1
Marketing research : an applied approach
Malhotra, Naresh K.
;
Birks, David F.
;
Wills, Peter
-
2012
-
4. [European] ed.
Persistent link: https://www.econbiz.de/10009570771
Saved in:
2
Ethics, quality of life, and pedagogy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009301069
Saved in:
3
Special issue: Marketing Legends
Malhotra, Naresh K.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009270407
Saved in:
4
Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299967
Saved in:
5
Legends in marketing: Naresh K. Malhotra
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009300114
Saved in:
6
Fundamentals of marketing research ; Vol. 1
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530717
Saved in:
7
Fundamentals of marketing research ; Vol. 2
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530721
Saved in:
8
Fundamentals of marketing research ; Vol. 3
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530740
Saved in:
9
Fundamentals of marketing research ; Vol. 4
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530742
Saved in:
10
Fundamentals of marketing research ; Vol. 5
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530743
Saved in:
1
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