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~person:"Mattila, Anna S."
~person:"Schmid, Stefan"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
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Consumer behaviour
52
Konsumentenverhalten
52
Beziehungsmarketing
38
Relationship marketing
38
Customer satisfaction
26
Kundenzufriedenheit
26
Dienstleistungsqualität
24
Service quality
24
Beschwerdemanagement
15
Complaint management
15
Customer service
11
Kundenservice
11
Corporate Social Responsibility
10
Corporate social responsibility
10
Gastronomie
10
Restaurant industry
10
Experiment
8
Internet marketing
8
Online-Marketing
8
Viral marketing
8
Virales Marketing
8
Emotion
7
Kundenbindungsprogramm
7
Loyalty program
7
International marketing
6
Internationales Marketing
6
Lieferantenmanagement
6
Supplier relationship management
6
USA
6
United States
6
Brand management
5
Hotel industry
5
Hotellerie
5
Markenführung
5
Cause-Related Marketing
4
Cause-related marketing
4
Consumer behavior
4
Dienstleistungssektor
4
Experimental design
4
Fundraising
4
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2
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80
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Aufsatz in Zeitschrift
Fallstudie
Article in journal
75
Aufsatz im Buch
11
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11
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6
Non-commercial literature
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research-article
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English
75
German
5
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Mattila, Anna S.
Schmid, Stefan
Han, Heesup
96
Kumar, V.
96
Melewar, T. C.
88
Vrontis, Demetris
86
Homburg, Christian
82
Gierl, Heribert
71
Herrmann, Andreas
70
Pitt, Leyland F.
70
Bruhn, Manfred
67
Svensson, Göran
66
Bang, Nguyen
63
Loureiro, Sandra Maria Correia
62
Verhoef, Peter C.
62
Walsh, Gianfranco
62
Dwivedi, Yogesh Kumar
60
Grewal, Dhruv
59
Cheng, T. C. E.
56
Palmatier, Robert W.
56
Hollebeek, Linda D.
54
Law, Chun Hung Roberts
54
Foroudi, Pantea
53
Phau, Ian
51
Gil Saura, Irene
50
Lusch, Robert F.
50
Swoboda, Bernhard
49
Tadajewski, Mark
49
Thrassou, Alkis
49
Ko, Eunju
48
O'Cass, Aron
48
Smith, Alan D.
48
Henneberg, Stephan
47
Romaniuk, Jenni
47
Skiera, Bernd
47
Calantone, Roger J.
46
Hunt, Shelby D.
46
Merrilees, Bill
46
Pelsmacker, Patrick de
46
Ruyter, Ko de
46
Thaichon, Park
46
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International journal of hospitality management
17
Journal of business research : JBR
7
The journal of services marketing
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Journal of hospitality marketing & management
4
The Cornell hospitality quarterly
3
Cornell hospitality quarterly : CQ
2
International business review : the official journal of the European International Business Academy
2
Journal of service research
2
Services marketing quarterly
2
Strategien der Internationalisierung : Fallstudien und Fallbeispiele ; mit ca. 160 Abbildungen und 400 Fragen und Aufgaben
2
Strategien der Internationalisierung : Fallstudien und Fallbeispiele ; mit mehr als 260 Fragen und Aufgaben
2
Tourism management : research, policies, practice
2
Die Betriebswirtschaft : DBW
1
Electronic commerce research
1
European journal of marketing
1
European management journal
1
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of marketing theory and practice
1
Journal of retailing
1
Journal of service management
1
Journal of service research : JSR
1
Journal of travel and tourism marketing
1
Marketing : ZFP ; journal of research and management
1
The journal of product & brand management
1
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ECONIS (ZBW)
80
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1
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80
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1
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
2
Reducing resistance to sponsorship disclosure : the role of experiential versus material posts
Shuqair, Saleh
;
Viglia, Giampaolo
;
Pinto, Diego Costa
; …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
4
,
pp. 959-973
Persistent link: https://www.econbiz.de/10014582416
Saved in:
3
Visual design, message content, and benefit type : the case of a cause-related
marketing
campaign
Gao, Yixing
;
Wu, Luorong
;
Shin, Joongwon
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
5
,
pp. 761-779
Persistent link: https://www.econbiz.de/10012230370
Saved in:
4
Negative online reviews and consumers' service consumption
Golmohammadi, Alireza
;
Mattila, Anna S.
;
Gauri, Dinesh Kumar
- In:
Journal of business research : JBR
116
(
2020
),
pp. 27-36
Persistent link: https://www.econbiz.de/10012257533
Saved in:
5
Instant karma : how the karmic-investment mindset affects customer engagement with corporate charitable giving requests
Xue, Xunyue
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
4
,
pp. 770-782
Persistent link: https://www.econbiz.de/10014633713
Saved in:
6
Using mindsets to boost health : how construal level and goal pursuit shape health message effectiveness on cessation behaviors
Herter, Márcia Maurer
;
Borges, Adilson
;
Pinto, Diego Costa
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3197-3226
Persistent link: https://www.econbiz.de/10013457425
Saved in:
7
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
8
Attracting talent through diversity at the top : the impact of TMT diversity and firms' efforts to promote diversity on employer attractiveness
Dauth, Tobias
;
Schmid, Stefan
;
Baldermann, Sebastian
; …
- In:
European management journal
41
(
2023
)
1
,
pp. 9-20
Persistent link: https://www.econbiz.de/10014281782
Saved in:
9
The effect of smart shopper self-perceptions on word-of-mouth behaviors in the loyalty reward program context
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
2
,
pp. 243-266
Persistent link: https://www.econbiz.de/10012800229
Saved in:
10
The impact of language style on consumers' reactions to online reviews
Wu, Luorong
;
Shen, Han
;
Fan, Alei
;
Mattila, Anna S.
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 590-596
Persistent link: https://www.econbiz.de/10011643275
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