//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Mavondo, Felix"
~person:"Tsiotsou, Rodoula H."
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mundpropaganda"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Relationship marketing
Viral marketing
8
Virales Marketing
8
Beziehungsmarketing
7
Consumer behaviour
6
Konsumentenverhalten
6
Social Web
5
Social web
5
Brand loyalty
2
Brand management
2
Customer engagement
2
Customer satisfaction
2
Destination management
2
Destinationsmanagement
2
Dienstleistungsqualität
2
Internet marketing
2
Kundenzufriedenheit
2
Markenführung
2
Online-Marketing
2
Service quality
2
Social media
2
Tourism destination
2
Tourism industry
2
Tourism marketing
2
Tourismusmarketing
2
Tourismusregion
2
Tourismuswirtschaft
2
hospitality
2
positive word-of-mouth
2
Advertising effects
1
Betriebliche Wertschöpfung
1
Brand equity
1
Brand image
1
Consumer engagement
1
Consumer involvement
1
Cultural differences
1
Cultural identity
1
Customer integration
1
Designation of origin
1
Destination images value
1
more ...
less ...
Online availability
All
Undetermined
4
Free
1
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Aufsatz im Buch
1
Book section
1
Language
All
English
7
Author
All
Mavondo, Felix
Tsiotsou, Rodoula H.
Verlegh, Peeter
7
Fink, Klaus-J.
6
Kumar, V.
4
Loureiro, Sandra Maria Correia
4
Rita, Paulo
4
Roy, Sanjit
4
Sreejesh, S.
4
Verhoef, Peter C.
4
Alavi, Shirin
3
Augusto, Mário Gomes
3
Balaji, M. S.
3
Camilleri, Mark Anthony
3
Casidy, Riza
3
Deshwal, Pankaj
3
Dewnarain, Senika
3
Dwivedi, Yogesh Kumar
3
Eelen, Jiska
3
Filieri, Raffaele
3
Gil Saura, Irene
3
Harmeling, Colleen M.
3
Karjaluoto, Heikki
3
Lassar, Walfried M.
3
Lis, Bettina
3
Manchanda, Puneet
3
Martinez, Luis F.
3
Mittal, Vikas
3
Moliner-Velázquez, Beatriz
3
Moro, Sérgio
3
Palmatier, Robert W.
3
Rahman, Zillur
3
Ramkissoon, Haywantee
3
Smidts, Ale
3
Torres, Pedro M.
3
Tuk, Mirjam Alexandra
3
Verma, Sanjeev
3
Wallace, Elaine
3
Wigboldus, Daniël H. J.
3
Adeola, Ogechi
2
more ...
less ...
Published in...
All
Journal of hospitality marketing & management
4
International journal of advertising : the quarterly review of marketing communications
1
International journal of retail and distribution management
1
The Routledge handbook of service research insights and ideas
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A profile deviation approach to enhancing relationship marketing outcomes
Dewnarain, Senika
;
Mavondo, Felix
;
Ramkissoon, Haywantee
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
8
,
pp. 1005-1024
Persistent link: https://www.econbiz.de/10014369554
Saved in:
2
Identifying value-creating aspects in luxury hotel services via third-party online reviews : a cross-cultural study
Tsiotsou, Rodoula H.
- In:
International journal of retail and distribution management
50
(
2022
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10013397924
Saved in:
3
Social customer relationship management : a customer perspective
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
30
(
2021
)
6
,
pp. 673-698
Persistent link: https://www.econbiz.de/10012596499
Saved in:
4
Social media and customer engagement
Tsiotsou, Rodoula H.
- In:
The Routledge handbook of service research insights and …
,
(pp. 373-387)
.
2020
Persistent link: https://www.econbiz.de/10012238678
Saved in:
5
Social customer relationship management : An integrated conceptual framework
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 172-188
Persistent link: https://www.econbiz.de/10012176600
Saved in:
6
Using evaluative conditioning to explain corporate co-branding in the context of sport sponsorship
Tsiotsou, Rodoula H.
;
Alexandris, Kostas
;
Cornwell, T. …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 295-327
Persistent link: https://www.econbiz.de/10010362890
Saved in:
7
Tourism destinations : antecedents to customer satisfaction and positive word-of-mouth
Abubakar, Binta
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
23
(
2014
)
7/8
,
pp. 833-864
Persistent link: https://www.econbiz.de/10010473458
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->