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~person:"Melewar, T. C."
~subject:"Markenarchitektur"
~subject:"Social web"
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Search: subject:"branding"
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Markenarchitektur
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Brand management
71
Markenführung
71
Brand image
26
Markenimage
26
Consumer behaviour
25
Konsumentenverhalten
25
Corporate reputation
22
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22
Brand architecture
18
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17
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17
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14
Marketingmanagement
14
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10
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9
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7
Standortmarketing
7
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6
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6
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6
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5
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5
Social Web
5
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5
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4
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23
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Melewar, T. C.
Balmer, John M. T.
41
Burmann, Christoph
13
Kernstock, Joachim
12
Bang, Nguyen
11
Loureiro, Sandra Maria Correia
11
Martínez-López, Francisco J.
11
Cova, Bernard
10
Gázquez-Abad, Juan Carlos
10
Sharifah Faridah Syed Alwi
10
Brexendorf, Tim Oliver
9
Foroudi, Pantea
9
Rita, Paulo
9
Veloutsou, Cleopatra
9
Esch, Franz-Rudolf
8
Hajli, Nick
8
Ind, Nicholas
8
Kunkel, Thilo
8
Merrilees, Bill
8
Miller, Dale
8
Otubanjo, Olutayo
8
Balmer, John M.T.
7
Burghausen, Mario
7
Hakenes, Hendrik
7
Hollebeek, Linda D.
7
Iglesias, Oriol
7
Kucharska, Wioleta
7
Peitz, Martin
7
Abratt, Russell
6
Chen, Weifeng
6
Dessart, Laurence
6
Filieri, Raffaele
6
Füller, Johann
6
Haverila, Kai
6
Langner, Tobias
6
McLaughlin, Caitlin
6
Powell, Shaun M.
6
Rahman, Zillur
6
Ranfagni, Silvia
6
Theobald, Elke
6
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International studies of management and organization
3
Building corporate identity, image and reputation in the digital era
2
European journal of marketing : EJM
2
Routledge studies in marketing
2
The journal of brand management : an international journal
2
The marketing review
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Handbook of corporate communication and public relations : pure and applied
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of internet marketing and advertising : IJIMA
1
Journal of business research : JBR
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ECONIS (ZBW)
23
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1
Corporate
Branding
in Logistics and Transportation : Recent Developments and Emerging Issues
Rahman, Nor Aida Abdul
(
ed.
);
Melewar, T. C.
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014515349
Saved in:
2
Building corporate identity, image and reputation in the digital era
Melewar, T. C.
(
ed.
);
Dennis, Charles
(
ed.
); …
-
2022
experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate
branding
, identity …
Persistent link: https://www.econbiz.de/10012485177
Saved in:
3
Towards a
branding
oriented higher education sector : an overview of the four perspectives on university marketing studies
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
The marketing review
17
(
2017
)
1
,
pp. 87-116
Persistent link: https://www.econbiz.de/10011760353
Saved in:
4
Technology, brand and people :
branding
, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
Saved in:
5
The state of the art on corporate reputation : a special section
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10011734498
Saved in:
6
Corporate
branding
's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Saved in:
7
Corporate identity and corporate
branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
8
Advancing the scholarship on corporate identity and corporate
branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
9
Ethical management of intangible assets in contemporary organizations
Gambetti, Rossella C.
;
Melewar, T. C.
;
Martin, Kelly D.
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 381-392
Persistent link: https://www.econbiz.de/10011735306
Saved in:
10
Introduction: Building corporate identity, image and reputation in the digital era
Melewar, T. C.
;
Dennis, Charles
;
Foroudi, Pantea
- In:
Building corporate identity, image and reputation in …
,
(pp. 3-8)
.
2022
Persistent link: https://www.econbiz.de/10012609365
Saved in:
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