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~person:"Meyer, Anton"
~person:"Stauss, Bernd"
~person:"Verhoef, Peter C."
~type_genre:"Article in journal"
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Search: subject:"Customer relationship management"
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Beziehungsmarketing
42
Relationship marketing
42
Consumer behaviour
20
Konsumentenverhalten
20
Customer satisfaction
10
Kundenzufriedenheit
10
Customer value
8
Kundenwert
8
Marketing management
7
Marketingmanagement
7
Dienstleistungsqualität
5
Internet marketing
5
Online-Marketing
5
Service quality
5
Brand management
4
Customer relationship management
4
Distribution channel
4
Kundenbindungsprogramm
4
Loyalty program
4
Markenführung
4
Theorie
4
Theory
4
Vertriebsweg
4
Brand image
3
Customer integration
3
Einzelhandel
3
Internet
3
Kundenintegration
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Markenimage
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Marketing theory
3
Marketingtheorie
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Mobile communications
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Mobilkommunikation
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Retail trade
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Social Web
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Social web
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Viral marketing
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Virales Marketing
3
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46
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42
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Collection of articles of several authors
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Language
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English
39
German
3
Author
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Meyer, Anton
Stauss, Bernd
Verhoef, Peter C.
Han, Heesup
52
Kumar, V.
49
Hollebeek, Linda D.
38
Mattila, Anna S.
36
Gil Saura, Irene
35
Smith, Alan D.
31
Palmatier, Robert W.
30
Prentice, Catherine
30
Svensson, Göran
30
Homburg, Christian
29
Herrmann, Andreas
27
Loureiro, Sandra Maria Correia
27
Bruhn, Manfred
26
Agnihotri, Raj
24
Grewal, Dhruv
24
Hyun, Sunghyup Sean
24
Walsh, Gianfranco
24
Bang, Nguyen
23
Klaus, Philipp
23
Vrontis, Demetris
23
Huber, Frank
22
Thaichon, Park
22
Evanschitzky, Heiner
21
Ruyter, Ko de
21
Wong, IpKin Anthony
21
Balaji, M. S.
20
Harrigan, Paul
20
Kumar, Vikas
20
Quach, Sara
20
Wieseke, Jan
20
Karjaluoto, Heikki
19
Rather, Raouf Ahmad
19
Sesé, F. Javier
19
Casidy, Riza
18
Kim, Wansoo
18
Neslin, Scott A.
18
Rahman, Zillur
18
Ahn, Jiseon
17
Heinonen, Kristina
17
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of retailing
4
Journal of marketing
3
Journal of service research : JSR
3
Journal of the Academy of Marketing Science
3
Journal of business research : JBR
2
Journal of retailing and consumer services
2
Journal of service management
2
European management journal
1
Foundations and trends in marketing : FTMKT
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
MSI reports : working paper series
1
Marketing : ZFP ; journal of research and management
1
Marketing : journal of research and management
1
Marketing letters : a journal of research in marketing
1
Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
1
Service business : an international journal
1
Universia business review : UBR
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
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ECONIS (ZBW)
42
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42
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1
The impact of hard discounter presence on store satisfaction and store loyalty
Hunneman, Auke
;
Verhoef, Peter C.
;
Sloot, Laurens M.
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012434278
Saved in:
2
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
3
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
4
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
5
Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 366-383
Persistent link: https://www.econbiz.de/10011879689
Saved in:
6
Exploring the impact of rewarded social media engagement in loyalty programs
Rehnen, Lena-Marie
;
Bartsch, Silke
;
Kull, Marina
; …
- In:
Journal of service management
28
(
2017
)
2
,
pp. 305-328
Persistent link: https://www.econbiz.de/10011704053
Saved in:
7
Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
8
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
9
The impact of language style accommodation during social media interactions on brand trust
Jakic, Ana
;
Wagner, Maximilian Oskar
;
Meyer, Anton
- In:
Journal of service management
28
(
2017
)
3
,
pp. 418-441
Persistent link: https://www.econbiz.de/10011758696
Saved in:
10
The impact of corporate social responsibility on customer attitudes and retention : the moderating role of brand success indicators
Doorn, Jenny van
;
Onrust, Marjolijn
;
Verhoef, Peter C.
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 607-619
Persistent link: https://www.econbiz.de/10011780885
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