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~person:"Monroe, Kent B."
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Search: subject:"Betriebliche Preispolitik"
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Preismanagement
24
Pricing strategy
24
Consumer behaviour
14
Konsumentenverhalten
14
Preis
6
Price
6
Sales promotion
5
Theorie
5
Theory
5
USA
5
United States
5
Verkaufsförderung
5
Preispolitik
4
Behavioral price research
3
Gerechtigkeit
3
Justice
3
Perception
3
Preistheorie
3
Price theory
3
Reference price
3
Börsenkurs
2
Cognition
2
Differential price threshold
2
Experiment
2
Kognition
2
Online retailing
2
Online-Handel
2
Preisdifferenzierung
2
Price discrimination
2
Price information processing
2
Pricing
2
Product quality
2
Produktqualität
2
Share price
2
Wahrnehmung
2
Absolute price threshold
1
Acceptable price range
1
Advertising
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Anchor price
1
Behavioral economics
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English
26
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Monroe, Kent B.
Bergemann, Dirk
54
Simon, Hermann
53
Levy, Daniel C.
52
Hinterhuber, Andreas
49
Diller, Hermann
45
Liozu, Stephan
38
Kwapil, Claudia
37
Álvarez, Luis J.
36
Janssen, Maarten C. W.
34
Snir, Avichai
34
Spann, Martin
34
Fabiani, Silvia
32
Hernando, Ignacio
32
Martins, Fernando
32
Sabbatini, Roberto
32
Chen, Haipeng
31
Chen, Jing
31
Gorodnichenko, Yuriy
31
Simchi-Levi, David
31
Chen, Ying-Ju
30
Courty, Pascal
30
Feenstra, Robert C.
30
Gautier, Erwan
30
Skiera, Bernd
30
Zaccour, Georges
30
Armstrong, Mark
29
Itskhoki, Oleg
29
Peitz, Martin
29
Schlosser, Rainer
29
Hunold, Matthias
28
Kryvtsov, Oleksiy
28
Lippi, Francesco
28
Stahl, Harald
28
Bagwell, Kyle
27
Hoeberichts, Marco
27
Nilsen, Øivind Anti
27
Roth, Stefan
26
Kind, Hans Jarle
25
Piga, Claudio A.
25
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AMS review : official publication of the Academy of Marketing Science
4
Legends in marketing
3
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Does marketing need reform? : fresh perspectives on the future
1
Economic and business review : EBR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of retail & distribution management
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of revenue and pricing management
1
McGraw-Hill series in marketing
1
McGraw-Hill/Irwin series in marketing
1
The journal of business : B
1
Visionary pricing : reflections and advances in honor of Dan Nimer
1
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ECONIS (ZBW)
24
USB Cologne (EcoSocSci)
3
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1
The influence of regular price level (low, medium, or high) and framing of discount (monetary or percentage) on perceived attractiveness of discount amount
Lehtimäki, Aku-Ville
;
Monroe, Kent B.
;
Somervuori, Outi
- In:
Journal of revenue and pricing management
18
(
2019
)
1
,
pp. 76-85
Persistent link: https://www.econbiz.de/10012056680
Saved in:
2
When a promotion is denied : the effects of decision stage on perceptions of promotion and price fairness
Kukar-Kinney, Monika
;
Xia, Lan
;
Monroe, Kent B.
- In:
Economic and business review : EBR
13
(
2011
)
3
,
pp. 143-159
Persistent link: https://www.econbiz.de/10011614372
Saved in:
3
Determinants of consumers' response to pay-what-you-want pricing strategy on the Internet
Weisstein, Fei L.
;
Kukar-Kinney, Monika
;
Monroe, Kent B.
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4313-4320
Persistent link: https://www.econbiz.de/10011554569
Saved in:
4
Examining the application of behavioral price research in business-to-business markets
Monroe, Kent B.
;
Rikala, Veli-Matti
;
Somervuori, Outi
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 17-25
Persistent link: https://www.econbiz.de/10011313581
Saved in:
5
Math anxiety and its effects on consumers' preference for price promotion formats
Suri, Rajneesh
;
Monroe, Kent B.
;
Koç, Ümit
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
3
,
pp. 271-282
Persistent link: https://www.econbiz.de/10009747851
Saved in:
6
Effects of price framing on consumers’ perceptions of online dynamic pricing practices
Weisstein, Fei L.
;
Monroe, Kent B.
;
Kukar-Kinney, Monika
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 501-514
Persistent link: https://www.econbiz.de/10010126694
Saved in:
7
Some reflections on an appraisal of behavioral price research (part 1)
Cheng, Lillian L.
;
Monroe, Kent B.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 155-159
Persistent link: https://www.econbiz.de/10010187189
Saved in:
8
A closer look at reference price : a commentary
Lee, Angela Y.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 151-154
Persistent link: https://www.econbiz.de/10010187196
Saved in:
9
Commentary on behavioral price research : the role of subjective experiences in price cognition
Thomas, Manoj
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 141-145
Persistent link: https://www.econbiz.de/10010187199
Saved in:
10
An appraisal of behavioral price research (part 1) : price as a physical stimulus
Cheng, Lillian L.
;
Monroe, Kent B.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 103-129
Persistent link: https://www.econbiz.de/10010187208
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