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~person:"Morgan, Neil A."
~person:"Vrontis, Demetris"
~subject:"Marketingmanagement"
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Marketingmanagement
Marketing management
50
Innovation
35
Innovation management
34
Innovationsmanagement
34
Strategisches Management
33
Strategic management
32
Beziehungsmarketing
30
Relationship marketing
30
Firm performance
29
Unternehmenserfolg
29
Brand management
26
Markenführung
26
Consumer behaviour
25
Konsumentenverhalten
25
Knowledge management
22
Wissensmanagement
22
KMU
21
SME
21
Marketing
20
Welt
18
World
18
Organisatorischer Wandel
16
Organizational change
16
Coronavirus
15
Multinationales Unternehmen
15
Transnational corporation
15
Corporate Social Responsibility
14
Corporate social responsibility
14
Italy
14
Football
13
Fußball
13
Führungsstil
13
Italien
13
Leadership style
13
Cyprus
12
Familienunternehmen
12
Family business
12
Nachhaltige Entwicklung
12
Nachhaltigkeit
12
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Undetermined
17
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Article
46
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4
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Article in journal
44
Aufsatz in Zeitschrift
44
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3
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3
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2
Sammelwerk
2
Case study
1
Conference proceedings
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Fallstudie
1
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1
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English
50
Author
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Morgan, Neil A.
Vrontis, Demetris
Kotler, Philip
117
Bruhn, Manfred
91
Homburg, Christian
79
Meffert, Heribert
75
Pepels, Werner
50
Keller, Kevin Lane
43
Sheth, Jagdish N.
41
Kumar, V.
38
Tomczak, Torsten
38
Kirchgeorg, Manfred
37
Backhaus, Klaus
36
Esch, Franz-Rudolf
34
Kleinaltenkamp, Michael
33
Bauer, Hans H.
32
Wiedmann, Klaus-Peter
32
Albers, Sönke
29
Kitchen, Philip J.
29
Piercy, Nigel
28
Kerin, Roger A.
27
Berndt, Ralph
26
Burmann, Christoph
26
Kuß, Alfred
25
Peter, Jerome Paul
25
Fritz, Wolfgang
24
O'Cass, Aron
24
Reinecke, Sven
24
Diller, Hermann
23
McDonald, Malcolm
23
Fantapié Altobelli, Claudia
22
Melewar, T. C.
22
Varadarajan, Rajan
22
Ahlert, Dieter
21
Armstrong, Gary
21
Balmer, John M. T.
21
Belz, Christian
21
Hartley, Steven W.
21
Hinson, Robert
21
Kotabe, Masaaki
21
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American Marketing Association
1
Summer AMA Conference <2016, Atlanta, Ga.>
1
Published in...
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Journal of the Academy of Marketing Science
7
Journal for international business and entrepreneurship development
4
World review of entrepreneurship, management and sustainable development
3
AMS review : official publication of the Academy of Marketing Science
2
Harvard business review : HBR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International marketing review
2
Journal for global business advancement : JGBA
2
Journal of international marketing
2
Journal of marketing
2
Cross cultural management : an international journal
1
Ekonomski pregled
1
Global business & economics review
1
Handbook of business-to-business marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovative business practices : prevailing a turbulent era
1
International journal of globalisation and small business : IJGSB
1
International journal of organizational analysis
1
International journal of technology marketing : IJTMkt
1
International studies of management and organization
1
Journal of customer behaviour
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of transnational management : the official journal of the International Management Development Association
1
Marketing intelligence & planning
1
Marketing strategy processes and tools
1
Qualitative market research : an international journal
1
Springer Texts in Business and Economics
1
Springer eBook Collection
1
Springer texts in business and economics
1
The journal of brand management : an international journal
1
The journal of services marketing
1
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ECONIS (ZBW)
50
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50
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1
Examining the marketing performance of the firms from an international dynamic marketing capability perspective : moderating role of marketing leadership team
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
41
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014524774
Saved in:
2
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
3
The agile innovation pendulum : a strategic marketing multicultural model for family businesses
Thrassou, Alkis
;
Vrontis, Demetris
;
Bresciani, Stefano
- In:
International studies of management and organization
48
(
2018
)
1
,
pp. 105-120
Persistent link: https://www.econbiz.de/10011883101
Saved in:
4
How marketing capabilities and current performance drive strategic intentions in international markets
Kaleka, Anna
;
Morgan, Neil A.
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 108-121
Persistent link: https://www.econbiz.de/10012026165
Saved in:
5
Innovative marketing behaviour determinants in wine SMEs : the case of an Italian wine region
Contò, Francesco
;
Fiore, Mariantonietta
;
Vrontis, Demetris
- In:
International journal of globalisation and small …
7
(
2015
)
2
,
pp. 107-124
Persistent link: https://www.econbiz.de/10011533833
Saved in:
6
Marketing performance assessment and accountability : process and outcomes
Morgan, Neil A.
;
Jayachandran, Satish
;
Hulland, John
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 462-481
Persistent link: https://www.econbiz.de/10013271766
Saved in:
7
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
8
Transcending innovativeness towards strategic reflexivity
Vrontis, Demetris
;
Thrassou, Alkis
;
Chebbi, Hela
; …
- In:
Qualitative market research : an international journal
15
(
2012
)
4
,
pp. 420-437
Persistent link: https://www.econbiz.de/10009659816
Saved in:
9
Cause-related marketing and strategic agility : an integrated framework for gaining the competitive advantage
Christofi, Michael
;
Kaufmann, Hans Rüdiger
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
9
(
2013
)
4
,
pp. 518-542
Persistent link: https://www.econbiz.de/10010230100
Saved in:
10
The behavioural perspective of cause-related marketing : a conceptual framework of behavioural antecedents and outcomes
Nair, Suja
;
Shams, Riad
;
Siachou, Evangelia
;
Vrontis, …
- In:
Journal for global business advancement : JGBA
14
(
2021
)
4
,
pp. 500-519
Persistent link: https://www.econbiz.de/10012693772
Saved in:
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