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~person:"Neslin, Scott A."
~subject:"Distribution channel"
~subject:"Online-Marketing"
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Distribution channel
Online-Marketing
Vertriebsweg
18
Beziehungsmarketing
11
Consumer behaviour
11
Konsumentenverhalten
11
Relationship marketing
11
E-commerce
6
Electronic Commerce
6
Einzelhandel
4
Internet
4
Internet marketing
4
Online retailing
4
Online-Handel
4
Retail trade
4
Decision
3
Distance selling
3
Distanzhandel
3
Entscheidung
3
Advertising
2
Advertising effects
2
Controlling
2
Customer value
2
Einnahmen
2
Einzelhandelsstandort
2
Europa
2
Europe
2
Facheinzelhandel
2
Kundenwert
2
Management control
2
Marketing management
2
Marketingmanagement
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Modellierung
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Multichannel
2
Multichannel customer management
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Retail location
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Scientific modelling
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Speciality shop
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English
18
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Neslin, Scott A.
Yan, Ruiliang
25
Schramm-Klein, Hanna
19
Schögel, Marcus
19
Anderson, Erin
18
Zaccour, Georges
18
Chen, Ying-Ju
15
Coughlan, Anne T.
15
Heinemann, Gerrit
15
Verhoef, Peter C.
15
Cebollada, Javier
14
Ahlert, Dieter
13
Pei, Zhi
13
Chen, Jing
12
Jerath, Kinshuk
12
Karray, Salma
12
Liu, Yunchuan
12
Stern, Louis W.
12
Cai, Gangshu
11
Choi, Tsan-Ming
11
Li, Guo
11
Niu, Baozhuang
11
Sethi, Suresh
11
Shankar, Venkatesh
11
Verboven, Frank
11
Zhuang, Guijun
11
Cheng, T. C. E.
10
Cui, Tony Haitao
10
Hudetz, Kai
10
Jiang, Baojun
10
Liang, Liang
10
Martín Herrán, Guiomar
10
Matsui, Kenji
10
Schröder, Hendrik
10
Sigué, Simon Pierre
10
Taboubi, Sihem
10
Albers, Sönke
9
Arce-Urriza, Marta
9
Brown, James R.
9
Dekimpe, Marnik G.
9
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Journal of retailing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research : JMR
2
MSI reports : working paper series
2
From Little's law to marketing science : essays in honor of John D.C. Little
1
Journal of marketing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Tuck School of Business working paper / Tuck School of Business at Dartmouth
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ECONIS (ZBW)
18
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1
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
2
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
3
Decision process evolution in customer channel choice
Valentini, Sara
;
Montaguti, Elisa
;
Neslin, Scott A.
- In:
From Little's law to marketing science : essays in …
,
(pp. 285-316)
.
2016
Persistent link: https://www.econbiz.de/10011436079
Saved in:
4
Can marketing campaigns induce multichannel buying and more profitable customers? : a field experiment
Montaguti, Elisa
;
Neslin, Scott A.
;
Valentini, Sara
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 201-217
Persistent link: https://www.econbiz.de/10011459494
Saved in:
5
Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment
Pauwels, Koen
;
Neslin, Scott A.
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10011308952
Saved in:
6
Social contagion and customer adoption of new sales channels
Bilgicer, Tolga
;
Jedidi, Kamel
;
Lehmann, Donald R.
; …
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011309681
Saved in:
7
Multichannel customer segmentation : does the after-sales channel matter? ; a replication and extension
De Keyser, Arne
;
Schepers, Jeroen
;
Konuş, Umut
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 453-456
Persistent link: https://www.econbiz.de/10011428974
Saved in:
8
The interrelationships between brand and channel choice
Neslin, Scott A.
;
Jerath, Kinshuk
;
Bodapati, Anand
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 319-330
Persistent link: https://www.econbiz.de/10010401320
Saved in:
9
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
10
Driving online and offline sales : the cross-channel effects of traditional, online display, and paid search advertising
Dinner, Isaac M.
;
Heerde, Harald J. van
;
Neslin, Scott A.
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 527-545
Persistent link: https://www.econbiz.de/10010489719
Saved in:
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