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~person:"Ngo, Liem Viet"
~person:"Petersen, J. Andrew"
~person:"Schwepker, Charles H. <Jr.>"
~person:"Sesé, F. Javier"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"customer lifetime value"
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Customer value
21
Kundenwert
21
Beziehungsmarketing
19
Relationship marketing
19
Customer satisfaction
6
Kundenzufriedenheit
6
Consumer behaviour
5
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Ngo, Liem Viet
Petersen, J. Andrew
Schwepker, Charles H. <Jr.>
Sesé, F. Javier
Kumar, V.
26
Ko, Eunju
13
Eggert, Andreas
11
Kim, Kyung Hoon
11
Keränen, Joona
10
Kleinaltenkamp, Michael
10
Verhoef, Peter C.
10
Frow, Pennie
9
Gallarza, Martina G.
9
Skiera, Bernd
9
Gil Saura, Irene
8
Madhani, Pankaj M.
8
Venkatesan, Rajkumar
8
Wiesel, Thorsten
8
Heinonen, Kristina
7
Payne, Adrian
7
Saarijärvi, Hannu
7
Bradlow, Eric T.
6
Edvardsson, Bo
6
McColl-Kennedy, Janet R.
6
Neslin, Scott A.
6
Rajagopal
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Ulaga, Wolfgang
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Ahn, Jiseon
5
Albadvi, Amir
5
Bolton, Ruth N.
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Fader, Peter
5
Grönroos, Christian
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Haenlein, Michael
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Hallikas, Jukka
5
Hollebeek, Linda D.
5
Kim, Sang Jin
5
Le Nguyen Hau
5
Leone, Robert P.
5
Libai, Barak
5
O'Cass, Aron
5
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of marketing
2
The journal of business & industrial marketing
2
The journal of personal selling & sales management : JPSSM
2
British journal of management : BJM
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JOBE
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
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Journal of retailing
1
Journal of service research
1
Journal of service research : JSR
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The journal of services marketing
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Universia business review : UBR
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ECONIS (ZBW)
21
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1
Customer equity drivers, customer experience quality, and customer profitability in banking services : the moderating role of social influence
Gao, Lily
;
Melero-Polo, Iguácel
;
Sesé, F. Javier
- In:
Journal of service research
23
(
2020
)
2
,
pp. 174-193
Persistent link: https://www.econbiz.de/10012216517
Saved in:
2
Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
Saved in:
3
Strengthening customer value development and ethical intent in the salesforce : the influence of ethical values person-organization fit and trust in manager
Schwepker, Charles H. <Jr.>
- In:
Journal of business ethics : JOBE
159
(
2019
)
3
,
pp. 913-925
Persistent link: https://www.econbiz.de/10012109111
Saved in:
4
Customer-firm interactions and the path to profitability : a chain-of-effects model
Cambra-Fierro, Jesús
;
Melero-Polo, Iguácel
;
Sesé, F. …
- In:
Journal of service research : JSR
21
(
2018
)
2
,
pp. 201-218
Persistent link: https://www.econbiz.de/10011855798
Saved in:
5
Value synergy and value asymmetry in relationship marketing programs
Luu, Ngoc
;
Ngo, Liem Viet
;
Cadeaux, Jack
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 165-176
Persistent link: https://www.econbiz.de/10011822206
Saved in:
6
Psychological ethical climate, leader-member exchange and commitment to superior customer value : influencing salespeople’s unethical intent and sales performance
Schwepker, Charles H. <Jr.>
- In:
The journal of personal selling & sales management : JPSSM
37
(
2017
)
1
,
pp. 72-87
Persistent link: https://www.econbiz.de/10011690139
Saved in:
7
"Are multichannel customers really more valuable? : an analysis of banking services"
Cambra-Fierro, Jesús
;
Kamakura, Wagner A.
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 208-212
Persistent link: https://www.econbiz.de/10011490894
Saved in:
8
Servant leadership, distributive justice and commitment to customer value in the salesforce
Schwepker, Charles H. <Jr.>
- In:
The journal of business & industrial marketing
31
(
2016
)
1
,
pp. 70-82
Persistent link: https://www.econbiz.de/10011539340
Saved in:
9
Ethical leadership in the salesforce : effects on salesperson customer orientation, commitment to customer value and job stress
Schwepker, Charles H. <Jr.>
;
Ingram, Thomas N.
- In:
The journal of business & industrial marketing
31
(
2016
)
7
,
pp. 914-927
Persistent link: https://www.econbiz.de/10011564161
Saved in:
10
Recasting the customer experience in today's omni-channel environment
Melero, Iguácel
;
Sesé, F. Javier
;
Verhoef, Peter C.
- In:
Universia business review : UBR
(
2016
)
50
,
pp. 18-37
Persistent link: https://www.econbiz.de/10011686074
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