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~person:"Palmatier, Robert W."
~person:"Wong, IpKin Anthony"
~subject:"Beziehungsmarketing"
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Search: subject:"Loyalty"
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Beziehungsmarketing
Relationship marketing
19
Consumer behaviour
13
Konsumentenverhalten
12
Customer satisfaction
10
Kundenzufriedenheit
10
Kundenbindungsprogramm
7
Loyalty program
7
Customer retention
6
Kundenbindung
6
Brand image
4
Customer loyalty
4
Dienstleistungsqualität
4
Gambling
4
Glücksspiel
4
Markenimage
4
Service quality
4
Brand management
3
Event marketing
3
Event-Marketing
3
Holiday behaviour
3
Loyalty
3
Markenführung
3
Tourism
3
Tourismus
3
Urlaubsverhalten
3
loyalty
3
Einzelhandel
2
Impulsive gambling
2
Kundenmanagement
2
Kundenorientierung
2
Organisationsstruktur
2
Reorganisation
2
Retail trade
2
Sport event
2
Sportveranstaltung
2
Tourism industry
2
Tourismuswirtschaft
2
Viral marketing
2
Virales Marketing
2
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Undetermined
13
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Article
17
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2
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17
Aufsatz in Zeitschrift
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Collection of articles of several authors
2
Handbook
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1
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English
19
Author
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Palmatier, Robert W.
Wong, IpKin Anthony
Han, Heesup
32
Prentice, Catherine
14
Tanford, Sarah
14
Gil Saura, Irene
13
Mattila, Anna S.
13
Verhoef, Peter C.
12
Bijmolt, Tammo H. A.
11
Bilgihan, Anil
10
Rather, Raouf Ahmad
10
Kim, Wansoo
9
Loureiro, Sandra Maria Correia
9
Makanyeza, Charles
9
Raab, Carola
9
Zolfaghari, Saeed
9
Aksoy, Lerzan
8
Hyun, Sunghyup Sean
8
Japutra, Arnold
8
Keiningham, Timothy
8
Khan, Imran
8
Molinillo, Sebastian
8
Roberts-Lombard, Mornay
8
Rubio Benito, Natalia
8
Bang, Nguyen
7
Bazargan, Amirhossein
7
Casidy, Riza
7
Das, Gopal
7
Hollebeek, Linda D.
7
Ieva, Marco
7
Meyer-Waarden, Lars
7
Rahman, Zillur
7
Ramaseshan, B.
7
Rodríguez del Bosque, Ignacio A.
7
Steinhoff, Lena
7
Thurasamy Ramayah
7
Šerić, Maja
7
Ahn, Jiseon
6
Al-Hawary, Sulieman Ibraheem Shelash
6
Baloglu, Seyhmus
6
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Published in...
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Journal of the Academy of Marketing Science
4
Journal of travel and tourism marketing
4
International journal of hospitality management
2
Journal of business research : JBR
2
Edward Elgar E-Book Archive
1
International journal of contemporary hospitality management
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of international marketing
1
Research handbooks in business and management
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
19
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19
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1
An emerging theory of
loyalty
program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
2
The role of relationship quality and
loyalty
program in tourism shopping : a multilevel investigation
Lam, Iok Keng Veronica
;
Wong, IpKin Anthony
- In:
Journal of travel and tourism marketing
37
(
2020
)
1
,
pp. 92-111
Persistent link: https://www.econbiz.de/10012289263
Saved in:
3
How can foodstagramming improve dining outcomes? : a normative focus perspective
Xiong, Xiling
;
Lian, Qi Lilith
;
Wong, IpKin Anthony
- In:
International journal of hospitality management
113
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014325592
Saved in:
4
When festitivity meets heritage site : co-developed experience through the lens of situated cognition
Wen, Huijun
;
Wong, IpKin Anthony
;
Fan, Yulan
;
Leong, …
- In:
Journal of travel and tourism marketing
39
(
2022
)
5
,
pp. 516-533
Persistent link: https://www.econbiz.de/10013483075
Saved in:
5
Casino marketing, problem gamblers or loyal customers?
Prentice, Catherine
;
Wong, IpKin Anthony
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2084-2092
Persistent link: https://www.econbiz.de/10011373152
Saved in:
6
A multilevel investigation of the role of retail stores in cross-border shopping
Wong, IpKin Anthony
;
Lam, Iok Keng Veronica
- In:
Journal of travel and tourism marketing
33
(
2016
)
4/6
,
pp. 837-853
Persistent link: https://www.econbiz.de/10011517477
Saved in:
7
Customer inertia marketing
Henderson, Conor M.
;
Steinhoff, Lena
;
Harmeling, Colleen M.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 350-373
Persistent link: https://www.econbiz.de/10012434109
Saved in:
8
Understanding relationship marketing and
loyalty
program effectiveness in global markets
Beck, Joshua T.
;
Chapman, Kelly
;
Palmatier, Robert W.
- In:
Journal of international marketing
23
(
2015
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011341904
Saved in:
9
Customer engagement and its outcomes : the cross-level effect of service environment and brand equity
Ou, Juanjuan
;
Wong, IpKin Anthony
;
Prentice, Catherine
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 377-402
Persistent link: https://www.econbiz.de/10012201373
Saved in:
10
Understanding
loyalty
program effectiveness : managing target and bystander effects
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 88-107
Persistent link: https://www.econbiz.de/10011434888
Saved in:
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